Barilla - "PASSTAWORD 3"

We Are Social

We Are Social Milano, Italy

782

Title	PASSTAWORD 3
Agency	We Are Social
Campaign	PASSTAWORD
Advertiser	Barilla
Brand	Barilla
Date of First Broadcast/Publication	2023 / 5
Business Sector	Rice, Pasta, Dehydrated Vegetables & Cereals
Philosophy	Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words. On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases. It's more than a password: it's a PASSTAWORD.
Media Type	Digital
Executive Creative Director	Alessandro Sciarpelletti
Executive Creative Production Director	Daniele Piazza
Creative Director	Stefano Cucinotta
Creative Director	Andrea Fumagalli
Creative Supervisor	Alberto Mora
Senior Art Director	Camillo Addis
Editorial Director	Giuseppe Schiavone
Editor	Carlotta Missaglia
Copywriter	Francesca Stelluti
Head of Client Services	Miguel Lima
Senior Account Director	Paola Tonetti
Account Manager	Nicole Mattuzzi
Senior Account Executive	Francesca Rutigliano
Account Executive	Andrea Gori