| Title | Vodafone Happy 1 |
| Agency | We Are Social |
| Campaign | Vodafone Happy |
| Advertiser | Vodafone |
| Brand | Vodafone |
| Date of First Broadcast/Publication | 2022 / 8 |
| Business Sector | Personal Wireless Communication |
| Philosophy | For years, the world of memes, with its irony and creativity, has constituted an important aspect of online life. It is a pop phenomenon that has ended up influencing the collective imagination with figures that have become iconic, sometimes unintentionally. To launch the renewal of “Vodafone Happy”, the program that rewards customers for time spent together with Vodafone, We Are Social Milan leveraged on this culture to release a social campaign for Vodafone Italy that involves the real “Hide The Pain Harold”, the meme used by people when something bad happens but you still keep smiling either way |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Alessandro Sciarpelletti |
| Executive Creative Production Director | Daniele Piazza |
| Creative Director | Stefano Cucinotta |
| Creative Director | Andrea Fumagalli |
| Creative | Francesco Pierucci |
| Senior Art Director | Camillo Addis |
| Art Director | Teresa Ghini |
| Editorial Director | Giuseppe Schiavone |
| Senior Editor | Fabrizio La Ferla |
| Head of Client Services | Miguel Lima |
| Account Director | Mara Bonavoglia |
| Senior Account Manager | Diego Vallieri |
| Senior Account Executive | Chiara Soldà |
| Account Executive | Pietro Borghi |
| Copywriter | Sebastiano Soddu |
| Influence Marketing Manager | Edoardo Cioli Puviani |
| Influence Marketing Specialist | Sofia Sarcina Di Fidio |
| Production Company | We Are Social Studios |
| Head of Studio | Sandro Amabili |
| Producer | Leopoldo Dondena |
| Production Assistant | Sofia Spada |
| Director | Mattia Lunardi |
| 1st AD | Emanuel Balbinot |
| Director of Photography (DOP) | Michele Vairo |
| VTR/Data Manager | Marco Piovesan |
| Wardrobe / Stylist | Domiziana D’Onghia |
| Make-Up Artist | Alessia Lunardi |
| Set Designer | Martina De Paola |
| Actor / Celebrity | András István Arató |
| Actor / Celebrity | Adolfo Alesii |
| Actor / Celebrity | Pasquale Giovanni Stano |
| Actor / Celebrity | Gaetano Dibitonto |
| Actor / Celebrity | Beatrice Verzotti |
| Actor / Celebrity | Marco Morici |
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