| Title | The Rooftop Match with Roger Federer |
| Agency | We Are Social |
| Campaign | The Rooftop Match with Roger Federer |
| Advertiser | Barilla |
| Brand | Barilla |
| Date of First Broadcast/Publication | 2020 / 7 |
| Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
| Story | Barilla sets up a great surprise for two girls who became famous during the lockdown for playing tennis on the roofs of their country, in Liguria (Italy). It will make them meet their idol, Roger Federer, who will challenge them on the same court. The exciting video goes around the world. |
| Media Type | Branded Content |
| Length | |
| Actor / Celebrity | Roger Federer |
| Executive Creative Director | Alessandro Sciarpelletti |
| Executive Production Director | Daniele Piazza |
| Associate Creative Director | Stefano Cucinotta |
| Associate Creative Director | Andrea Fumagalli |
| Art Director | Daria Paraboni |
| Senior Creative | Laura Venuti |
| Art Director | Alice Martinucci |
| Senior Editor | Giuseppe Schiavone |
| Account Director | Sandro Amabili |
| Account Director | Luca Di Palma |
| Account Manager | Ginevra Locatelli |
| Copywriter | Francesco Pierucci |
| Executive Producer | Luca Orlando |
| Director | Beppe Tufarulo |
| Account Executive | Alessia Savino |
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