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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally

Whisper - The Missing Chapter (Film)

Leo Burnett India

Ranked #7: Undoing the taboo of periods is the first step to emancipate women in India. A fair education and contagious campaign is all we need.

Leo Burnett India

Leo Burnett India Mumbai, India

Awards

7909

This ad is part of the ACT Responsible Collection

Brand: Whisper
Country: India

Advertiser: Procter & Gamble

Title	The Missing Chapter (Film)
Brief	We designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education.
Agency	Leo Burnett India
Campaign	The Missing Chapter
Advertiser	Procter & Gamble
Brand	Whisper
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
CEO and Chief Creative Officer	Ra.....ak ..s Subscribers Only
CEO and Chief Strategy Officer	D....aj S...a Subscribers Only
National Creative Director	S...in K...le Subscribers Only
Executive Creative Director	S...l Ch....rh Subscribers Only
Executive Vice President	N...t K...r Subscribers Only
Associate Executive Creative Director	G...av K...r Subscribers Only
Creative Director	In.....et K...m Subscribers Only
Copywriter	K....en Va....ia Subscribers Only
Sr. Art Director	R...ja G...ge Subscribers Only
Brand Services Partner	A...ea D...za Subscribers Only
Brand Services Associate	P...i Ba....al Subscribers Only
Associate Vice President	N..r S...a Subscribers Only
Brand Strategy Director	A...li K...th Subscribers Only
Head of Films department	J....sh M..u Subscribers Only
Executive Producer	A..l So....ne Subscribers Only
Director	Ak....ha S..a Subscribers Only
Production Company	O....ad F...s Subscribers Only

Muskrat Magazine - Missing Matoaka

BBDO Canada

Ranked #9:To overthrow the stereotypes of indigenous women, the campaign totally changed the narrative by telling the very first story of Pocahontas: Missing Matoaka.

BBDO Canada

BBDO Canada Toronto, Canada

Awards

3198

Brand: Muskrat Magazine
Country: Canada

Advertiser: Muskrat Magazine

Title	Missing Matoaka
Agency	BBDO Canada
Campaign	Missing Matoaka
Advertiser	Muskrat Magazine
Brand	Muskrat Magazine
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Case Study
Length	120 seconds
Music / Sound Design	TA2
Production Company	F...e Subscribers Only
Chief Creative Officer	..x G....do Subscribers Only
SVP, Executive Creative Director	D...k B...s Subscribers Only
SVP, Integrated Production	Be....ce B...gh Subscribers Only
SVP, Business Director/Brand Reputation	R....ca F...an Subscribers Only
Senior Project Manager	Fe....da Ro.....es Subscribers Only
Art Director	O..a N....va Subscribers Only
Copywriter	H...ey I....nd Subscribers Only
VP, Digital Production	J...n D..k Subscribers Only
Executive Story Editor	F...o Mo.....ri Subscribers Only
Screenwriter	L...en D....ry Subscribers Only
Screenwriter	C....le Be....in Subscribers Only
Director and Composer	S...e G....en Subscribers Only
Audio Director	O...er W....am Subscribers Only
Voice Talent	Q...n R...ey Subscribers Only
Voice Talent	Jo....ne C....re Subscribers Only

Korean National Police Agency - Knock Knock (Film)

Cheil Worldwide

Ranked #11: The incidence of domestic violence has surged by 718%, while reports have plummeted to 2% in South Korea. The campaign launched a voiceless call to help counter this pervasive silence.

Cheil Worldwide

Cheil Worldwide Seoul, South Korea

Awards

6110

This ad is part of the ACT Responsible Collection

Brand: Korean National Police Agency
Country: South Korea

Advertiser: Korean National Police Agency

Title	Knock Knock (Film)
Agency	Cheil Worldwide
Campaign	Knock Knock
Advertiser	Korean National Police Agency
Brand	Korean National Police Agency
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Posted	March 2023
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Case Study
Length	120 seconds
Creative Director	Se.....il H...g Subscribers Only
Copywriter	Se....ee K..g Subscribers Only
Creative Strategy	J...yo ..m Subscribers Only
Art Director	T...ul .o Subscribers Only
Art Director	Su....ck ..m Subscribers Only
Global Copywriter	H...un J..n Subscribers Only
Designer	W...o ..o Subscribers Only
Designer	J....un ..m Subscribers Only
Designer	S....in ..e Subscribers Only
Design Company	B...ce Cr....ve Subscribers Only
Production Company	Ju.....ng Pr.....ion Subscribers Only
Executive Producer	Ky.....yun ..m Subscribers Only
Production Designer	Se.....un .o Subscribers Only
Producer	Mi.....ng C..i Subscribers Only
Music Composer	J...n .u Subscribers Only
Sound / Music	.n ..e T...k Subscribers Only
Sound Designer	D...d K..n Subscribers Only
Production Company	W....ng h...t Subscribers Only
Director	Hy.....ok S..g Subscribers Only
Editor	J....ae ..n Subscribers Only
Flame Artist	J...ee ..e Subscribers Only
Colorist	W...oo C..i Subscribers Only
Post Production	So.....ang Subscribers Only
Post Production	A..a Subscribers Only
Cinematography	J....ng Y..n Subscribers Only
Photographer	Ch.....un P..k Subscribers Only

Mibanco - The Emancipation Loan

Circus Grey

Ranked #19: To liberate Peruvian women from patriarchal policies and help them achieve financial independence, Mibanco introduced an Emancipation Loan

Circus Grey

Circus Grey Lima, Peru

Awards

9601

This ad is part of the ACT Responsible Collection

Brand: Mibanco
Country: Peru

Advertiser: Mibanco

Title	The Emancipation Loan
Agency	Circus Grey
Campaign	The Emancipation Loan
Advertiser	Mibanco
Brand	Mibanco
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Case Study
Length	135 seconds
Worldwide Chief Creative Officer	J...er Ca.....ano Subscribers Only
President & Chief Creative Officer	D...o Me.....cky Subscribers Only
Chief Executive Officer (CEO)	Z...a M....za Subscribers Only
Chief Creative Officer	C....ie T...os Subscribers Only
President & Chief Creative Officer	J..é L..s R...ra . P....ola Subscribers Only
Executive Creative Director	P...o O....ri Subscribers Only
Copywriter	J..e R...na Subscribers Only
Art Director	D...el M...o M...oz Subscribers Only
Art Director	Fr.....co A...s Subscribers Only
Account Director Planning	K...m A..n Subscribers Only
Account Supervisor	V...a A...ta Ca.....ias Subscribers Only
Global Head of Advertising	M..u So.....ski Subscribers Only
Production Company	Ku....ks Subscribers Only
Editorial & Finishing for Case Study Video	M....an R....ic Subscribers Only
Executive Producer	J....ta Ko....ka Subscribers Only
Production Company	C...ca F...s Subscribers Only
Director of Film Production	Mi....le C...is Subscribers Only
Sound	A...to Subscribers Only

Dot Go - Dot Go “object interaction” app

Serviceplan Group

Ranked #33: By connecting an object to an action, Dot Go aims to genuinely improve the life of blind users.

Serviceplan Group

Serviceplan Group Munich, Germany

Awards

11185

This ad is part of the ACT Responsible Collection

Brand: Dot Go
Country: Germany

Advertiser: Dot Incorporation

Title	Dot Go “object interaction” app
Brief	For blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way.Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, or external actions in apps, websites, and smart home devices.For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.Anyone can customize these connections and share them with the community. Dot Go serves as an inclusive accessibility toolkit. In 2021, Dot Go received funding from Inter-American Development Bank with WheelTheWorld. The app is available for free download from the App Store and is currently being used by thousands of users, businesses, brands, and organizations.
Agency	Serviceplan Group
Campaign	Dot Go
Advertiser	Dot Incorporation
Brand	Dot Go
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Case Study
Length	120 seconds
Agency	Se......lan In.....ion Subscribers Only
Agency	..C S...l Subscribers Only
Development	Hype........tive Subscribers Only
Production	A...rt C..n Subscribers Only
Production Company	P...us ... ..d Subscribers Only
Influencer	Dam......ian Subscribers Only

Love, Peace & Mental Health Foundation - Motherhood Sentence - Yellow

X3M Ideas

Ranked #38: Unexpectedly, being a mother somehow becomes a burden rather than a joy. We can’t enslave the mother in the name of love.

X3M Ideas

X3M Ideas Lagos, Nigeria

Awards

4981

This ad is part of the ACT Responsible Collection

Brand: Love, Peace & Mental Health Foundation
Country: Nigeria

Advertiser: Love, Peace & Mental Health Foundation

Title	Motherhood Sentence - Yellow
Agency	X3M Ideas
Campaign	Motherhood Sentence
Advertiser	Love, Peace & Mental Health Foundation
Brand	Love, Peace & Mental Health Foundation
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Print
Chief Creative Officer	S...e B....ko Subscribers Only
Executive Creative Director	M..e M...er Subscribers Only
Creative Director	A....ny W...e Subscribers Only
Deputy Creative Director	K....hi U...a Subscribers Only
Head of Design	A....ye O....le Subscribers Only
Art Director	S...el Ol.....emi Subscribers Only
Art Director	Ak....mi Ak....nu Subscribers Only
Art Director	J..l Jef.......bule Subscribers Only
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Copywriter	Pr....us Ak.....be Subscribers Only
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Brand Manager	Y...te O....be Subscribers Only
Brand Manager	V...an O....ah Subscribers Only
Director of Brand Management	Te....pe A...i Subscribers Only
Deputy Creative Director	Ol....ni Wi....ms Subscribers Only