Title | PASSTAWORD 2 |
Agency | We Are Social |
Campaign | PASSTAWORD |
Advertiser | Barilla |
Brand | Barilla |
Date of First Broadcast/Publication | 2023 / 5 |
Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
Philosophy | Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words. On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases. It's more than a password: it's a PASSTAWORD. |
Media Type | Digital |
Executive Creative Director | Alessandro Sciarpelletti |
Executive Creative Production Director | Daniele Piazza |
Creative Director | Stefano Cucinotta |
Creative Director | Andrea Fumagalli |
Creative Supervisor | Alberto Mora |
Senior Art Director | Camillo Addis |
Editorial Director | Giuseppe Schiavone |
Editor | Carlotta Missaglia |
Copywriter | Francesca Stelluti |
Head of Client Services | Miguel Lima |
Senior Account Director | Paola Tonetti |
Account Manager | Nicole Mattuzzi |
Senior Account Executive | Francesca Rutigliano |
Account Executive | Andrea Gori |