Title | Don’t Sit and Watch |
Agency | We Are Social |
Campaign | Don’t Sit and Watch |
Advertiser | Juventus |
Brand | Juventus Football Club |
Posted | February 2022 |
Business Sector | Sports Teams, Sports Events |
Story | Juventus in collaboration with We Are Social Milan are to mark International Day for the Elimination of Violence Against Women by creating ‘Don’t Sit and Watch’ – a campaign which involved turning one in three seats in the Allianz Stadium orange, representing the one in three women who endure violence in their lifetime – to inspire people to take positive action to end violence against women. |
Media Type | Case Study |
Length | |
Executive Creative Director | Alessandro Sciarpelletti |
Executive Production Director | Daniele Piazza |
Creative Director | Paulo Gonzalez |
Creative Director | Mattia Lacchini |
Senior Creative | Camilla Vanzulli |
Art Director | Luigi Muraro |
Copywriter | Stefano Porta |
Producer | Leopoldo Dondena |
Direction | Andrea Mattia Grieco |
Photographer | Viviana Bonafede |
Colorist | Max Finotti |
Director of Photography (DOP) | Michele Vairo |
Editor | Diaro Sepe |