Daniele Piazza
Executive Creative Production Director at We Are Social
Milano, Italy
TitleThe Sound of Pasta
Agency
Campaign The Sound of Pasta
Advertiser Barilla
Brand Barilla
Date of First Broadcast/Publication 2019 / 12
Business Sector Rice, Pasta, Dehydrated Vegetables & Cereals
Philosophy The sounds we produce when we cook can tell a lot about our cooking style. They tell the ingredients we choose, the tools we use and the way we manage them. The quality of our final dish is inevitably bound to the quality of the sounds we produce when making it. For World Pasta Day, Barilla and We Are Social Milan turned a perfect recipe by Michelin-starred chef Davide Oldani into a soundtrack, inspiring people to create their own personal composition. This video was launched worldwide.
Media Type Digital
Length
Creative Director
Creative Director
Associate Creative Director
Art Director
Art Director
Creative Team
Creative Team
Account Director
Account Manager
Account Executive
Production Company
Director
Music

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