The Most Creative Campaigns, Brands
and Agencies in Food & Beverages

 
TECHNICAL AND INNOVATIVE SOLUTIONS ABOUNDED AS CREATIVES WERE INSPIRED BY AI AND GADGETRY.

While print and packaging design dominated this category in our last report, the most awarded campaigns in 2023 embraced technology. At least three of the top five harnessed tech, and even the Skittles campaign deployed social media to great effect. Burger King was notably absent from the top campaign slots – although it remains the fourth most awarded brand overall. Also less evident, with the exception of the Coors project, were heavily purpose-driven campaigns.

Most awarded
campaigns, brands &
agencies in
Food & Beverages in 2023

Most awarded
campaigns, brands and
agencies in
Food & Beverages in 2023

CAMPAIGNS

Brand, Title, Agency
1
FCB New York
2
FCB Worldwide, New York
3
Saatchi & Saatchi Düsseldorf
4
DDB Chicago
5
VML Melbourne, Southbank
6
DDB Chicago
7
VML Commerce, New York
8
FCB New York
9
Leo Burnett Group Manila
10
Wieden + Kennedy, New York
11
Impact BBDO, Dubai
12
We Believers, New York
13
We Believers, New York
14
VML Ogilvy Japan, Tokyo
15
FP7 McCann, Dubai
16
Rethink Communications Inc., Toronto

BRANDS

Brand
1 McDonald's
2 Oreo
3 Michelob Ultra
4 Burger King
5 Heinz

AGENCIES

Name
1 DDB Chicago
2 FCB New York
3 We Believers, New York
4 Rethink Communications Inc., Toronto
5 VML Melbourne, Southbank

Watch

TitleDreamcaster (Documentary)
Agency
Campaign Dreamcaster
Advertiser AB Inbev
Brand Michelob Ultra
Date of First Broadcast/Publication 2022
Business Sector Beers, Ciders, Lagers
Media Type Case Study
Length
Production Company
Media Agency
PR Agency
Agency Editor
Chief Creative Officer
Head of Production
Creative Partner
Copywriter
Content Creator
Chief Strategy Officer
Chief Creative Officer
Agency Designer
Strategist
Management Supervisor
Art Director
Animation/3D
Group Account Director
Creative Director
Creative Director
Group Creative Director
Director of Integrated Production
Production Manager
Program Director
Strategy Director
Account Supervisor
Art Director
Integrated Producer
Agency Editor
Assistant Account Executive
Project Manager
Art Director
Designer
Head of Design
Production Company
Production Company
TitleMcEnroe vs. McEnroe
Agency
Campaign McEnroe vs. McEnroe
Advertiser AB Inbev
Brand Michelob Ultra
PostedJune 2022
Business Sector Beers, Ciders, Lagers
Story NA
Media Type Case Study
Length
Sound
Production Company
Production Company
PR Agency
PR Agency
Music
Post Production
Post Production
Post Production
Chief Creative Officer
Chief Creative Officer
Creative Partner
Executive Creative Director
Executive Creative Director
Creative Director
Director of Integrated Production
VFX Artist
Advertising Manager
Advertising Manager
Senior Vice President
Creative Partner
Creative Director
Director
Technical Director
HOP
Editor
Special Effects / VFX
Flame Artist
Chief Creative Officer
Vice President (VP)
Executive Producer
Senior Producer
Producer
Sound Designer
Mix Engineer
Head of Production
Special Effects / VFX
Creative Lead
Creative Director
Colorist
Technologist
VFX Producer
Animation/3D
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Integrated Producer
Integrated Producer
Director of Business Affairs
Producer
Talent Management
Traffic Manager
Content Creator
Senior Editor
Editor
Senior Editor
Studio Director
Integrated Producer
Studio Director
VFX Artist
VFX Artist
VFX Artist
SVP Group Account Director
SVP Group Account Director
VP/Account Director
Account Supervisor
Account Supervisor
Project Manager
Strategy Director
Strategist
Chief Marketing Officer (CMO)
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Senior Vice President
Senior Manager
Account Director
Director of Production Operations
Production lead
Executive Creative Director
Creative Director
Executive Producer
Executive Producer
Director of Photography (DOP)
Production Manager
Assistant Director
Post Production Supervisor
VFX Executive Producer
Colorist
Senior Producer
Producer
2D Lead
2D Artist
Compositing
Managing Director/Partner
Legal Manager
Lead Flame Artist
Flame Artist
Flame Artist
Head of Production
Executive Producer
IT
Coordinator
TitleCheat Cookies
Agency
Campaign Cheat Cookies
Advertiser Mondelez International
Brand Oreo
Date of First Broadcast/Publication 2022
Business Sector Biscuits, Bread, Crispbread
Media Type Case Study
Length
Market Hungary, United Kingdom
Production Company
Post Production
Post Production
Brand Partnership
Interactive Agency
Promo Consulting Solution
CRM & Marketing Services
Chief Creative Officer
Chief Business Officer
Executive Creative Director
Executive Creative Director
Strategy Partner
Strategy Partner
Strategy Partner
Senior Art Director
Senior Art Director
Art Director
Art Director
Senior Copywriter
Copywriter
Client Partner
Senior Account Manager
Director
Producer
Group Account Director
Senior Account Director
Production Account Manager
Advertising Manager
Advertising Manager
COO and Partnerships Director
Senior Partnerships Manager
Partnership management
Assistant Partnerships Manager
Chief Executive Officer (CEO)
Head of Technology
Head of project management
Project Manager
Management of Development Operations
UX Designer
UX/UI-Design
Software Developer
Web Developer
Managing Partner
Accounting Manager
Senior Key-Account-Manager CRM & Marketing Services
Key Account Manager
Key Account Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
TitleApologize The Rainbow
Agency
Campaign APOLOGIZE THE RAINBOW
Advertiser Mars, Inc.
Brand SKITTLES
PostedJune 2022
Product Skittles
Business Sector Food
Story 9 years ago we took away Lime flavor and pissed off a lot of Skittles fans. To finally re-launch Lime flavored Skittles, we decided to use something pretty unusual for a brand - all the online anger and hate directed at us. After all, nothing shows the love for something like the anger when its taken away. So we literally apologized to everyone who ever complained – all 138,880 of them. Individually. Offering personal apologies live on Twitch, on Twitter, on billboards in Times Square and with a post listing every single personal we’d wronged that took over 10 hours to read. And not just an empty apology. We sent everyone free Lime Skittles. Re-launching Lime Skittles by acknowledging our mistake in the most absurdly personal corporate apology ever.
Media Type Case Study
Length
Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Group Creative Director
Group Creative Director
Head of Production
Executive Producer
Agency Producer
Chief Executive Officer (CEO)
Agency Producer
DDB Worldwide Varsha Kaura, Global Business Director
DDB Chicago Frances Gaillard, Global Segment Lead
DDB Chicago Jasmine Jabbour, Global Brand Lead
DDB Worldwide Eli Velez, Global Operations Director
DDB Chicago Amanda Krause, Global Deployment Director
DDB Chicago Kathy Cosgrove, Business Manager
DDB Chicago Vivien Marafko, Account Supervisor
DDB Chicago Buky Ogunleye, Project Manager
DDB Chicago Milo Chao, Chief Strategy Officer
DDB Chicago Josh Drueck, Global Strategy Director
North America Marissa Beck, Senior VP, Brand & Content, Mars Wrigley
North America Chanel Gant, Senior Manager, Brand & Content, Mars Wrigley
Mars Wrigley Rankin Carroll, Global Head of Brand Content and Media
North America Sarah Long, Chief Marketing Officer, Mars Wrigley
North America Justin Hollyn-Taub, Vice President of Marketing, US Fruit Snacks Portfolio, Mars Wrigley
North America Fernando Rodrigues, Sr. Manager, Skittles, Mars Wrigley
North America Danielle Dos Santos Sr. Associate Brand Manager, Skittles, Mars Wrigley
North America Chris Bendeck, Manager, Brand & Content, Mars Wrigley
Picrow Fatal Farm, Director
Picrow Jeff Powers, Director of Photography
Picrow Dal Wolf, Executive Producer
Picrow Anthony Ficalora, Executive Producer
Picrow Peter Sprouse, Line Producer
Whitehouse Post Matt Badger, Editor
Whitehouse Post Tara O'Sullivan, Assistant Editor
Whitehouse Post Kristin Angeletti, Executive Producer
Whitehouse Post Ryan Smith, Producer
Carbon VFX Julio Leon, 2D Lead
Carbon VFX Julio Leon, 2D Online
Carbon VFX Kate Smith, VFX Producer
Carbon VFX Gretchen Praeger, VFX EP
Carbon VFX Bree Brackett, Colorist
Carbon VFX Laurie Adrianopoli, Color Producer
Carbon VFX Dan Butler, Color Producer
Carbon VFX Zoe Rain Lambert, Color Assistant
The Works David Axelbaum, Sound Design & Mix
The Works Tommy Lombardi, Studio Manager
The Works Tom Syoen, Studio Manager
The Works Brian Winterton, Head of Studio
TitleFitChix
Agency
Campaign FitChix
Advertiser Honest Eggs Co.
Brand Honest Eggs Co.
Date of First Broadcast/Publication 2023 / 3
Business Sector Eggs
Media Type Digital
Length
Production Company
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Group Executive Creative Director
Creative Director
Copywriter
Art Director
Executive Agency Producer
Agency Producer
Agency Producer
Lead Editor
Director
Editor
Designer
Managing Director
Group Business Director
Account Executive
Marketing
Business Development
Creative Team
Creative Team
Creative technologist
Technologist
Production Company Producer
Managing Partner
Head of Production
3D Modeler
Concept Artist
TitleChillboards
Agency
Campaign Chillboards
Advertiser Molson Coors
Brand Coors Light
Date of First Broadcast/Publication 2022 / 4
Business Sector Beers, Ciders, Lagers
Story With rising heat waves across the globe, especially low-income communities are hit by overheating as the areas they live in are not cooled by green areas and have less space between buildings. This means a highly unequal situation between rich and poor. Coors Light is a beer brand with the brand promise that it’s “made to chill”. So they wanted to come up with a solution that could help the target group by actually chilling them where they live. We created a new type of out-of-home where we combined the classic billboard with roofs. Using a special white paint that reflects 85% of sunlight, we created Chillboards: billboards on roofs painted with messages about the benefits of white paint. In this way we utilized the home environment by adding a design element that had a function, which could be experienced by those living in the buildings and worked as an exhibition when people saw it in online media. This not only raised the awareness of a global issue, it also helped an overheated community in Miami, Florida stay cool.
Media Type Case Study
Length
Worldwide Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Copywriter
Head of Production
Group Executive Producer
Executive Producer
Producer
Chief Executive Officer (CEO)
Art Director
Copywriter
DDB Chicago Matt Blitz, Head of Production
DDB Chicago Rock Darlington, Group Executive Producer, Experience
DDB Chicago Adine Becker, Executive Producer
DDB Chicago Loreta Dilaveri, Producer
DDB Chicago Andrea Diquez, Chief Executive Officer
DDB Chicago Kiska Howell, SVP, Group Account Director
DDB Chicago Julie Crimmins, Account Director
DDB Chicago Dee Dee Morrow, Account Supervisor
DDB Chicago Raneen Onallah, Account Executive
DDB Chicago Milo Chao, Chief Strategy Officer
DDB Chicago Baxter Holland, Group Strategy Director
DDB Chicago Tabor Theriot, Project Management Director
DDB Chicago Anya Twillie, Program Director
DDB Chicago Jillian English, Director of Business Affairs
DDB Chicago Chris Quinn, Talent Manager
Molson Coors Michelle St. Jacques, CMO
Molson Coors Marcelo Pascoa, Global VP, Coors Family of Brands
Molson Coors Chris Steele, Marketing Director
Molson Coors Alex Vertrees, Associate Marketing Manager
Molson Coors Amber Dutra, Public Relations Manager
Helo Set Free Richardson, Director
Helo Brendan Kiernan, Co-Founder, Partner
Helo Justin Moore-Lewy, Co-Founder Partner
Helo Rupert Samuel, Chief Marketing Officer, Partner
Helo Tom Webster, Experiential Creative Director/Partner
Helo Mercedes Allen-Sarria, Executive Producer
Helo Gabrielle Brattole, Experiential Producer
Helo Efren Andaluz III (Andaluz The Artist), Street Artist
WhiteHouse Post Brian May, Editor
WhiteHouse Post JoJo Scheerer, Head of Production
WhiteHouse Post Caitlin Grady, Executive Producer
WhiteHouse Post Ryan Smith, Ryan Smith
JSM Music Joel Simon, CEO/CCO
JSM Music Jeff Fiorello, VP, Executive Producer
JSM Music Norm Felker, Senior Producer
JSM Music Andrew Manning, Senior Producer
JSM Music Sharon Cha, Producer
Carbon Tia Perkins, Head of Production
Carbon Ian Bradley, Creative Director
NORD DDB CPH June Filtenborg, Jr Creative
NORD DDB CPH Sofie Engelbrecht, Jr Creative
TitleOreocodes
Agency
Campaign Oreocodes
Advertiser Mondelez
Brand Oreo
Date of First Broadcast/Publication 2023
Business Sector Biscuits, Bread, Crispbread
Media Type Case Study
Length
Global Chief Creative Officer
Group Creative Director
Group Creative Director
Group Creative Director
Associate Creative Director
Art Director
Art Director
Art Director
Art Director
Art Director
Project Manager
IT Director
MOTION DESIGN
Concept Designer
MOTION DESIGN
MOTION DESIGN
Concept Designer
Account Director
Copywriter
Art Director
Art Supervisor
Chief Technology Officer
Account Supervisor
Creative Coordinator
Creative Coordinator
Director of Creative
TitleDreamcaster
Agency
Campaign Dreamcaster
Advertiser AB Inbev
Brand Michelob Ultra
Date of First Broadcast/Publication 2022
Business Sector Beers, Ciders, Lagers
Story The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports.
Philosophy We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all.
Problem 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game.
Media Type Case Study
Length
Production Company
Production Company
Production Company
PR Agency
Media Agency
Chief Creative Officer
Chief Creative Officer
Group Creative Director
Creative Director
Creative Director
Designer
Art Director
Art Director
Art Director
Agency Designer
Animation/3D
Agency Editor
Agency Editor
Group Account Director
Creative Partner
Copywriter
Head of Design
Head of Design
Head of Production
Director of Integrated Production
Head of Design
Integrated Producer
Production Manager
Project Manager
Chief Strategy Officer
Head of Design
Strategy Director
Account Supervisor
Content Creator
Assistant Account Executive
Management Supervisor
Program Director
Strategist
TitleThe Unbranded Menu
Agency
Campaign The Unbranded Menu
Advertiser McDonald’s
Brand McDonald’s Philippines
Date of First Broadcast/Publication 2022 / 12
Business Sector Restaurants & Fast Food
Media Type Web Film
Length
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Social Media Team
Social Media Team
Social Media Team
Social Media Team
Public Relations
Public Relations
Public Relations
Public Relations
Public Relations
TitleBring Home The Bud
Agency
Campaign Bring Home The Bud
Advertiser Anheuser-Busch
Brand Budweiser
Date of First Broadcast/Publication 2022
Business Sector Beers, Ciders, Lagers
Media Type Case Study
Length
Market Brazil
Agency
Music / Sound Design
Global Chief Creative Officer
Chief Executive Officer (CEO)
Chief Creative Officer
Chief Creative Officer
Managing Director
Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Director of Production
Executive Producer
Producer
Producer
Group Account Director
Account Director
Management Supervisor
Account Executive
MEDIA/COMMS PLANNING
Business Affairs
Broadcast Traffic
Project Manager
Project Manager
Assistant Editor
Senior Post-production Producer
Post-production Producer
Creative Director
Creative Director
Senior VFX Producer
VFX Executive Producer
Sound Engineer / Mix
Sound Engineer / Mix
Studio Director
Client Lead
Client Manager
Senior Creative
Senior Creative
Junior Creative
Junior Creative
PARTNER+PRESIDENT, CONSUMER BRANDS
Managing Director
Senior Vice President
Vice President (VP)
Account Manager
Account Manager
Account Executive
Assistant Account Executive
Account Coordinator
Senior Producer
Photographer
Graphic Designer
Graphic Designer
Art Director
Art Director
DECOR BUILD
Senior Vice President
Account Director
TitleSchoolgirl Newscasters
Agency
Campaign Schoolgirl Newscasters
Advertiser EBM
Brand EBM
Date of First Broadcast/Publication 2022
Business Sector Biscuits, Bread, Crispbread
Media Type Case Study
Length
Chairman & CEO
Chief Creative Officer
Executive Creative Director
Managing Director / Executive Creative Director
Art Director
Copywriter
Traffic Manager
Chief Executive Officer (CEO)
Account Manager
Art Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Production Company
Director / Producer
Line Producer
Line Producer
Director of Photography (DOP)
Production Art Director
Color Grade Artist
CONTENT MANAGER
Creative Director
Editor
Editor
Designer
Designer
Motion Designer
Art Director
Senior Project Manager
Music / Sound Design
Regionnal Director of Partnerships
PR Agency
Production
Media Agency
TitlePlastic Fishing Tournament
Agency
Campaign Plastic Fishing
Advertiser ABInbev / Grupo Modelo
Brand Corona
Date of First Broadcast/Publication 2021 / 7
Business Sector Beers, Ciders, Lagers
Media Type Case Study
Length
Chief Creative Officer
TitleNATIVE SPORTSCASTERS
Title (original language)Narradores Indigenas
Agency
Campaign NATIVE SPORTSCASTERS
Advertiser AB Inbev
Brand CORONA
PostedJune 2022
Business Sector Beers, Ciders, Lagers
Media Type Radio
Length
Chief Creative Officer
TitleMilk Manga
Agency
Campaign Milk Manga
Advertiser Seki Farm
Brand Seki Milk
Date of First Broadcast/Publication 2022
Business Sector Milk & Milk Based
Media Type Case Study
Length
Chief Creative Officer
Executive Creative Director
Senior Art Director / Project Lead
Copywriter / Planner
Art Director
Creative Video Director
Account Director
Account Manager
PR Director
Creative Service Manager
Artist
Videographer
Photographer
Producer
Print Director
TitleHeinzJack
Agency
Campaign Heinzjack
Advertiser Kraft Heinz
Brand Heinz
Date of First Broadcast/Publication 2022
Business Sector Mayonnaise, Ketchup, Mustards
Media Type Case Study
Length
Chief Creative Officer
Creative Director
Senior Copywriter
Copywriter
Art Director
Art Director
Regional Digital Director
Associate Director Social
CONTENT MANAGER
Senior Editor
Head of Strategy
Senior Copywriter
Associate Media Director
Media Agency
Media Account Lead
Senior Performance Executive
Media Planner
Senior Content Leader
Media Agency
Senior Content Creator
Media Commercial Director
Social Media Team
Advertising Manager
Advertising Manager
TitleDiner
Agency
Campaign Heinz Fraud Ketchup
Advertiser Kraft Heinz
Brand Heinz Ketchup
PostedOctober 2023
Business Sector Mayonnaise, Ketchup, Mustards
Media Type Outdoor/Out of Home
Media Agency
PR Agency
Chief Creative Officer
Creative Director
Strategist
Line Producer
Chief Creative Officer
Studio Production Artist
Agency Producer
Executive Creative Director
Copywriter
Online Editior
Copywriter
Group Account Director
Creative Director
Art Director
Strategist
Chief Strategy Officer
Creative Director
Copywriter
Photographer
Group Business Director
Art Director
Strategist
Head of Studio
Colorist
Client Lead
Chief Creative Officer
Executive Producer
Post-production Supervisor
Account Director
Client Lead
Client Lead
Strategist
Post-production Supervisor
Account Director
Client Lead
Account Manager
Agency Producer
Account Supervisor
Editor
Line Producer
Studio Production Artist
Post Production
Sound Production
Production Company
Post Production