MASTERCARD CONTINUES TO SET THE BAR HIGH IN A CATEGORY THAT INCREASINGLY FEATURES SMART USE OF DATA.
The ideas in this category are not so much “campaigns” as innovative business ideas that actively help people, led by Mastercard with two entries in the top five. There were also two projects that empowered women in countries where financial inclusion is not a given: Mexico and India. It’s also worth noting that “data” – once a word that inspired privacy fears – is being deployed here for good causes. The witty “Last Performance” from Partners Life is something of an outlier, in that it uses traditional TV in an unexpected way.
The ideas in this category are not so much “campaigns” as innovative business ideas that actively help people, led by Mastercard with two entries in the top five. There were also two projects that empowered women in countries where financial inclusion is not a given: Mexico and India. It’s also worth noting that “data” – once a word that inspired privacy fears – is being deployed here for good causes. The witty “Last Performance” from Partners Life is something of an outlier, in that it uses traditional TV in an unexpected way.
Most awarded
campaigns, brands &
agencies in
Finance in
2023
Most awarded
campaigns, brands and
agencies in
Finance in
2023
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Mastercard |
| 2 |  |
WECAPITAL |
| 3 |  |
Partners Life |
| 4 |  |
NRMA |
| 5 |  |
Ujjivan |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
McCann Worldgroup Sp. z o.o., Warszawa |
| 2 |  |
DDB Mexico, Mexico City |
| 3 |  |
Special Group, Auckland |
| 4 |  |
Bear Meets Eagle On Fire, Darlinghurst |
| 5 |  |
McCann New York |
Watch
1. Mastercard / Where to Settle
| Title | Where to Settle |
| Brief | “Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees. |
| Agency | McCann Worldgroup Sp. z o.o. |
| Campaign | Where to Settle |
| Advertiser | Mastercard |
| Brand | Mastercard |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | The campaign focused on SDG goal eight, 'Decent Work and Economic Growth'. |
| Problem | Following the outbreak of the war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border. Many found shelter in major Polish cities that were already overcrowded, causing rental hikes and increased competition for jobs - all amidst an unprecedented rise in inflation. |
| Result | Knowing that smaller towns afford more opportunities, Mastercard introduced the 'Where to Settle' digital platform, a comprehensive digital tool that aggregates job and real estate data, anonymous Mastercard spending insights, as well as data from the Polish Central Statistical Office. Of the 1.5 million refugees who have settled in Poland thus far, 20% have used the platform to find Polish cities outside of the major metropolitan areas to make a fresh start. The tool upholds Mastercard’s 'Data for Good' commitment to leverage data responsibly in the service of society. |
| Media Type | Digital |
| Length | |
| Chief Innovation Officer | Marcin Samek |
| Broadcast Producer | Damian Szojda |
| Global Executive Creative Director | John Mescall |
| Group Creative Director | Leopold Billard |
| Group Creative Director | Jordan Kramer |
| Chief Communications Officer | Jessica Bayat |
| Head of Design | Matt Van Leeuwen |
| Strategic Planner | Maria Gajkowska |
| Managing Director | Małgorzata Tereszczenko |
| Account Manager | Anna Sokołowska |
| Senior Account Executive | Gabriel Przyborowski |
| Traffic Manager | Jędrek Zamorowski |
| Global Executive Creative Director | Adrian Botan |
| Regional Chief Creative Officer | Adrian Botan |
| Global Executive Creative Director | Pierre Lipton |
| National Creative Officer | Catalin Dobre |
| Strategic Planner | Maria Gajkowska |
| Account Manager | Anna Sokołowska |
| Senior Account Executive | Gabriel Przyborowski |
2. WECAPITAL / Data tienda
| Title | Data tienda |
| Agency | DDB Mexico |
| Campaign | Data Tienda |
| Advertiser | WECAPITAL |
| Brand | WECAPITAL |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Banking, Finance, Law & Insurance |
| Tagline | 83% of women in Mexico have no credit history. |
| Story | The vast majority of women in Mexico (83%) have no credit history, which prevents opportunities to start businesses or gain financial independence through loan applications. The women don’t have traditional credit cards or other records, but they do participate in loans through local shops. Created with DDB Mexico, the spot looks at an initiative by WeCapital. The investment firm launched Data Tienda, a financial information center that has collected credit information for millions of Mexican women through the accounts of local shopkeepers. The initiative has led to 23% of women receiving microcredits from banks in Mexico. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Diego Ortiz "Mimo" |
| Creative Director | Chantal Silva |
| Creative Director | Gerardo Méndez |
| Creative Director | José Hernández |
| Creative Director | Rodrigo Alonso |
| Developer | Roberto Vargas |
| Editor | Tayatzin Cedillo |
3. Partners Life / The Last Performance
| Title | The Last Performance |
| Agency | Special Group |
| Campaign | Last Performance |
| Advertiser | Partners Life |
| Brand | Partners Life |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Insurance |
| Media Type | Case Study |
| Length | |
| Advertising Manager | Naomi Ballantyne |
| Advertising Manager | Tony Arthur |
| Advertising Manager | Kris Ballantyne |
| Advertising Manager | Tina Morgan |
| Advertising Manager | Mika Ballantyne |
| Advertising Manager | Gerhard van Graan |
| Advertising Manager | Sophie Broom |
| Chief Creative Officer | Tony Bradbourne |
| Executive Creative Director | Lisa Fedyszyn |
| Executive Creative Director | Jonathan McMahon |
| Copywriter | Jack Gravatt |
| Account Director | Till Dittmers |
| Executive Producer | Sally Lankshear |
| Senior Producer | Casey King |
| Group Business Director | Hugo Parcell |
| Business Director | Hannah Ross |
| Chief Strategy Officer | Rory Gallery |
| Group Strategy Director | Nick Salter |
| Media Director | Briar Rowsell |
| Head of PR & Influence | Kelly Grindle |
| Production Company | South Pacific Pictures |
| Director | Mike Smith |
| Post Production / Sound | Images & Sound |
4. MasterCard / Touch Card
| Title | Touch Card |
| Agency | McCann New York |
| Campaign | Touch Card |
| Advertiser | Mastercard International |
| Brand | MasterCard |
| Date of First Broadcast/Publication | 2022 / 3 |
| Business Sector | Credit Cards |
| Story | The core idea and mission of the Mastercard Touch Card campaign is reflected in our tagline, “A world designed for all of us, is Priceless.”Not only did the Touch Card introduce a new standard for financial inclusion, our 360° campaign reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.The innovative solutions we developed are applicable far beyond the Touch Card campaign – and designed to make all future communications, retail experiences and environments more accessible for low vision people everywhere.Every part of our campaign was vetted extensively and endorsed by The Royal National Institute of Blind People (RNIB), VISIONS/Services for the Blind and Visually Impaired, and accessible design leader, IDEMIA. |
| Media Type | Case Study |
| Length | |
| Advertising Manager | Beth Dolan |
| Advertising Manager | Gregg Weiss |
| Advertising Manager | Jill Davidson |
| Advertising Manager | John McDonald |
| Advertising Manager | Judy Vigiletti |
| Advertising Manager | Macy Salama |
| Advertising Manager | Nicole Grant |
5. Ujjivan Small Finance Bank / Shagun Ka Lifafa
| Title | Shagun Ka Lifafa |
| Agency | McCann Mumbai |
| Campaign | SHAGUN KA LIFAFA |
| Advertiser | Ujjivan Small Finance Bank |
| Brand | Ujjivan Small Finance Bank |
| Posted | June 2022 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | The initiative aims to give financial independance to women in Tier-II and III Indian cities through a redesigned version of 'Shagun Ka Lifafa' - the traditional gifting envelope presented at weddings. The envelopes were redesigned to become joint bank account opening forms, urging women to be actively involved in financial decisions. |
| Media Type | Case Study |
| Length | |
| Chief Creative Director | Prasoon Joshi |
| Cinematography | Amol Jadhav |
| Copywriter | Ashish Chakravarty |
| Copywriter | Karthik R |
| Copywriter | Prasoon Joshi |
| Copywriter | Vineet Mahajan |
| Copywriter | Sambit Mohanty |
| Creative Director | Karthik R |
| Creative Director | Suresh PV |
| Creative Director | Vikash Kumar Ravi |
| Executive Creative Director | Rathish Subramaniam |
6. NRMA / Duel
| Title | Duel |
| Agency | Bear Meets Eagle On Fire |
| Campaign | Until Then |
| Advertiser | IAG |
| Brand | NRMA |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Insurance |
| Media Type | Television |
| Length | |
| Production Company | Revolver |
| Chief Creative Officer | Micah Walker |
| Creative Director | Paul Gregson |
| Creative Director | Ian Williamson |
| Senior Producer | Emma Wright |
| Managing Director | Toby Hussey |
| Business Director | Hanne Haugen |
| Strategist | Frank Bethel |
| Director | Steve Rogers |
| Executive Producer | Michael Ritchie |
| Executive Producer & Producer | Pip Smart |
| Director of Photography (DOP) | Nicolas Karakatsanis |
| Production Designer | Steven Jones-Evans |
| Designer | Joanna Mae Park |
| Casting | Peta Einberg |
| SFX Supervisor | Taj Trengrove |
| Sound Executive Producer | Michael Gie |
| Sound Design Company | Rumble Studios |
| Lead Sound Designer | Tone Aston |
| Sound Designer | Cameron Milne |
| Sound Designer | Liam Annert |
| Sound Designer | Daniel William |
| Music Composer | Jeremy Richmond |
| Editor | Elise Butt |
| Editorial Producer | Michaela Fenton |
| Editorial Company Executive Producer | Daniel Fry |
| Production Company | Sarah Polak |
| VFX Supervisor | Sheldon Gardner |
| CG Artist | Mike Battcock |
| CG Artist | Bethan Williams |
| CG Artist | Federico Vanone |
| CG Artist | Frank Engen |
| CG Artist | Ihor Obukhovskyi |
| CG Artist | Nigel Timms |
| CG Artist | Quentin Corker-Marin |
| Compositing | Eleonora Laddago |
| Compositing | Manolo Perez |
| Compositing | Time Based Arts |
| Compositing | Olivia O'Neil |
| Compositing | Ralph Briscoe |
| Compositing | Timo Huber |
| Compositing | Viola Bascombe |
| Colorist | Lewis Crossfield |
| Color Assist | Sharn Talbot |
| Color Assist | Max Ferguson-Hook |
7. Progressive insurance / Dr. Rick Will See you Now
| Title | Dr. Rick Will See you Now |
| Agency | Havas Boston |
| Campaign | Dr. Rick |
| Advertiser | Progressive Insurance |
| Brand | Progressive insurance |
| Posted | June 2022 |
| Business Sector | Insurance |
| Media Type | Case Study |
| Length | |
| Director | Martin Granger |
| Creative Director | Mike Sullivan |
| Creative Director | Sean Sullivan |
| Audio Engineer | Mike Secher |
| Editor | Aaron Langley |
| Creative Director | Sean McBride |
| Chief Creative Officer | Sean McBride |
| Creative Director | Gregg Nelson |
| Group Creative Director | Gregg Nelson |
| Executive Producer | Sean Vernaglia |
| Executive Producer | Karol Zeno |
| Producer | Heidi Soltesz |
| Executive Client Services Director | Vallerie Bettini |
| Associate Creative Director | Zac Milner |
| Business Affairs Director | Danielle Ivicic |
| Brand Strategy Director | Catherine Sheehan |
| Marketing Director | Alex McSweeney |
| Head of Project Management | Tina Meade |
| Senior Brand Strategist | Molly Chisholm |
| Creative Director | Thomas Hair |
| Assistant Producer | Danielle Balanov |
| Production Company | Moxie Pictures |
| Editing Company | Cosmo Street |
| Editing Company | Cosmo Street |
| Post Production | Wondros/Zero VFX |
| Audio | Soundtrack Group |
8. Czech Insurance Association / 13 minutes
| Title | 13 minutes |
| Agency | McCann Prague |
| Campaign | 13 minutes |
| Advertiser | Czech Insurance Association |
| Brand | Czech Insurance Association |
| Posted | December 2021 |
| Business Sector | Insurance |
| Media Type | Branded Content |
| Length | |
| Creative Director | Leonard Savage |
| Creative Director | Aleš Brichta |
| Art Director | Jiří Horut |
| Art Director | Vítězslav Štrobl |
| Copywriter | Hana Studenicova |
| Designer | Martin Stříbrský |
| Designer | Tomáš Kysel |
| Director of Photography (DOP) | Adam Kruliš |
| Director | Vít Klusák |
| Production Company | Hypermarket Films |
| Illustrator | Jan Rambousek |
| Agency Producer | Jitka Baldwin |
| Agency Producer | Pavla Klimešová |
| Photographer | Patrik Klema |
| Account Director | Michal Míka |
| Account Manager | Bára Divíšková |
| Social Media Director | David Bárta |
| Social Media Manager | Monika Šindelářová |
| Creative Excellence Manager | Alice Reindlová |
9. NRMA / Runaway
| Title | Runaway |
| Agency | Bear Meets Eagle On Fire |
| Campaign | Until Then |
| Advertiser | IAG |
| Brand | NRMA |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Insurance |
| Media Type | Television |
| Length | |
| Production Company | Revolver |
| Chief Creative Officer | Micah Walker |
| Creative Director | Paul Gregson |
| Creative Director | Ian Williamson |
| Senior Producer | Emma Wright |
| Managing Director | Toby Hussey |
| Business Director | Hanne Haugen |
| Strategist | Frank Bethel |
| Director | Steve Rogers |
| Executive Producer | Michael Ritchie |
| Executive Producer & Producer | Pip Smart |
| Director of Photography (DOP) | Nicolas Karakatsanis |
| Production Designer | Steven Jones-Evans |
| Designer | Joanna Mae Park |
| Casting | Peta Einberg |
| SFX Supervisor | Taj Trengrove |
| Sound Executive Producer | Michael Gie |
| Sound Design Company | Rumble Studios |
| Lead Sound Designer | Tone Aston |
| Sound Designer | Cameron Milne |
| Sound Designer | Liam Annert |
| Sound Designer | Daniel William |
| Music Composer | Jeremy Richmond |
| Editor | Elise Butt |
| Editorial Producer | Michaela Fenton |
| Editorial Company Executive Producer | Daniel Fry |
| Production Company | Sarah Polak |
| VFX Supervisor | Sheldon Gardner |
| CG Artist | Mike Battcock |
| CG Artist | Bethan Williams |
| CG Artist | Federico Vanone |
| CG Artist | Frank Engen |
| CG Artist | Ihor Obukhovskyi |
| CG Artist | Nigel Timms |
| CG Artist | Quentin Corker-Marin |
| Compositing | Eleonora Laddago |
| Compositing | Manolo Perez |
| Compositing | Time Based Arts |
| Compositing | Olivia O'Neil |
| Compositing | Ralph Briscoe |
| Compositing | Timo Huber |
| Compositing | Viola Bascombe |
| Colorist | Lewis Crossfield |
| Color Assist | Sharn Talbot |
| Color Assist | Max Ferguson-Hook |
| Music Supervision | Anton Trailer |
10. Coinbase / Less Talk, More Bitcoin
| Title | Less Talk, More Bitcoin |
| Title (original language) | The Big Game |
| Agency | Accenture Song |
| Campaign | Less Talk, More Bitcoin |
| Advertiser | Coinbase Global, Inc. |
| Brand | Coinbase |
| Posted | July 2022 |
| Business Sector | Banking, Finance, Law & Insurance |
| Media Type | Case Study |
| Length | |
| Production Company | The Mill New York |
| Executive Producer | Clare Melia |
| Director | Carl NORTON |
| Director | Dan Williams |
| Creative Director | Jason Kreher |
| Creative Team | Ragen Fykes |
| Brand Practice Lead | Alex Woods |
| Executive Producer | Leah Donnenberg |
11. OKX / Remember OKX
| Title | Remember OKX |
| Agency | BBDO New York |
| Campaign | Remember OKX |
| Advertiser | OKX |
| Brand | OKX |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Banking, Finance, Law & Insurance |
| Media Type | Television |
| Length | |
| Production Company | Biscuit Filmworks NY |
| Advertising Manager | Rachel Conlan |
| Marketing Director | Frederica Tompkins |
| Marketing Manager | Lauren Croke |
| Advertising Manager | Christine Joos |
| Global Chief Creative Officer | David Lubars |
| Chief Executive Officer (CEO) | St John Walshe |
| Regional Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Matt McDonald |
| Executive Creative Director | Alex Booker |
| Executive Creative Director | Philip Sicklinger |
| Senior Creative | Oswald Yvan |
| Creative Team | Ruth Bellotti |
| Group Executive Producer | Chance Bassett |
| Senior Producer | Sarah Steinberg |
| Music Producer | Julia Millison |
| Production Company Producer | Victoria Wills |
| Director of Broadcast Business Affairs | Kathleen Bannon |
| VP Group Strategy Director | Zach Kula |
| Account Manager | Kendall Saunders |
| Assistant Account Executive | Priya Mittal |
| Director | Andreas Nilsson |
| Managing Partner | Shawn Lacy |
| Managing Director | Shawn Lacy |
| Executive Producer | Holly Vega |
| Production Company Producer | Peter Knowles |
| Head of Production | Sean Moody |
| Director of Photography (DOP) | Lasse Frank |
| Production Designer | Andy Kelly |
| Editing Company | Mackcut |
| Editor | Ian Mackenzie |
| Assistant Editor | Cooper McLane |
| Production Company Producer | Gina Pagano |
| Sound Designer | Sam Shaffer |
| Sound Designer | Marc Healy |
| Mixer | Sam Shaffer |
| Mixer | Corey Baum |
| Special Effects / VFX | Bacon X |
| VFX SUPERVISOR | Jonas Drehn |
| VFX Executive Producer | Eliana Carranza-Pitcher |
| Actor / Celebrity | Daniel Ricciardo |
| Actor / Celebrity | Scotty James |
| Actor / Celebrity | Pep Guardiola |
12. BMO / NXT LVL
| Title | NXT LVL |
| Agency | FCB Canada |
| Campaign | NXT LVL |
| Advertiser | BMO |
| Brand | BMO |
| Posted | November 2022 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | BMO needed to connect with a generation of potential customers that actively ignores them – gamers. This target is notoriously unreceptive to banks, so showing up authentically was essential. To connect with skeptical and savvy gamers, BMO launched a first-of-its-kind communications platform on the world's number one streaming platform: Twitch. With content that intersected both gaming culture and personal finances, and answering questions and sharing tips on topics like monetizing gaming, homeownership, and budgeting, BMO's NXT LVL helped gamers level up in gaming and finances.By launching a first-of-its-kind communication platform on Twitch, with content that intersects gaming culture and personal finances, BMO changed the gaming community's opinion of what a bank can be and reimagined where and how consumers engage with a bank. All this despite the objections of Twitch, who recommended against a bank creating a Twitch channel. |
| Problem | The Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company. |
| Media Type | Digital |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Executive Creative Director | Andrew MacPhee |
| Executive Creative Director | Jeremiah McNama |
| Art Director | Hussein Rumaithi |
| Copywriter | Patrick Gravel |
| General Manager | Tracy Little |
| Group Account Director | Jessica Lax |
| Integrated Production Director | Maia Spetter |
| Managing Director | Tim Welsh |
| Chief Strategy Officer | Shelley Brown |
| Strategy Director | Stephanie Gyles |
| UX | Lara Goldsmith |
| Broadcast Producer | Tania Overholt |
| Production Company | Unified Content |
| Executive Producer | Michi Lepik-Stahl |
| Director | Tom Feiler |
| Director of Photography (DOP) | TJ Derry |
| Director of Photography (DOP) | Adam Madrzyk |
| Editor | Peter Miller |
| Creative Director | Mike Kotevitch |
| Copywriter | Caleb McMullen |
| Account Director | Hailey Scott |
| Content Strategy | Daisy Qin |
13. HomeEquity Bank / Letters Home
| Title | Letters Home |
| Agency | Zulu Alpha Kilo |
| Campaign | Letters Home |
| Advertiser | HOMEQ Corporation |
| Brand | HomeEquity Bank |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Design Director | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| Account Manager | Lauren Boultwood |
| Account Manager | Samantha Tang |
| Planning Team | Maxine Thomas |
| Advertising Manager | Yvonne Ziomecki |
| Advertising Manager | Vivianne Gauci |
| Advertising Manager | Erin Wilson |
| Advertising Manager | Niary Toodakian |
| Advertising Manager | Jack Wilson |
| Advertising Manager | Saad Sharfuddin |
| Media Agency | OMD |
| Media Agency | iQuanti Inc |
| Media Team | Dwayne Mataseje |
| Media Team | Mitchell Cornelisse |
| Media Team | Ishita Aggarwal |
| Media Team | Bindiya Jiwani |
| PR Agency | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| Production Company | Zulubot |
| Director | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| Editing Company | Zulubot |
| Editor | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Motion Graphics | Miguel Natividad |
| Audio Engineer | Dino Cuzzolino |
| Photographer | Noah Mroueh |
| Senior Developer | Jake Edwards |
14. NIKKEI / Endless Appetite (Board)
| Title | Endless Appetite (Board) |
| Agency | Dentsu Inc. |
| Campaign | Endless Appetite |
| Advertiser | NIKKEI Inc. |
| Brand | NIKKEI |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Banking, Finance, Law & Insurance |
| Media Type | Case Study |
| Creative Director | Yoshihiro Yagi |
| Art Director | Natsuki Tomoda |
| Copywriter | Miyuki Ito |
| Designer | Yoh Kitanaka |
| Designer | Yasuyuki Nakabayashi |
| Design Company | J.C. Spark |
| Director | Hideki Inaba |
| Production Company | P.I.C.S. |
| Producer | Haruka Tanji |
| Production Manager | Ayaka Watanabe |
| Music Composer | Ryo Kaneda |
15. Growney / The Rise
| Title | The Rise |
| Agency | Philipp und Keuntje GmbH |
| Campaign | The Rise |
| Advertiser | Growney |
| Brand | Growney |
| Date of First Broadcast/Publication | 2022 / 12 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Let’s confront people with the effects of climate change in an unusual way – citing an attention-grabbing topic: Money. We created a super attractive but massively unscrupulous offer. A business model out of the disaster: “THE RISE”, the first real estate company to help you profit from rising sea levels.The goal: a cynical offer that looked so authentic that people couldn’t help but share and talk about it. To achieve this, we perfected “THE RISE'' offline and online: from a legit-looking LinkedIn profile of the startup’s CEO and website listing future beachside property plots to billboards placed in regions projected to become coastland according to Climate Central, etc. To orchestrate the outcry, we fed daily content and ads to strategically chosen opinion leaders on social media. Our second goal was to start a discussion around private investments and show people that they can make profits and help the environment. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Diether Kerner |
| Chief Creative Officer | Robert Müller |
| Creative Director | Nicolas Klein |
| Executive Creative Director | Jonas Keller |
| Art Director | Kathrin Hundt |
| Copywriter | Gerrit Zell |
| Account Manager | Nina Wulf |
| Copywriter | Carolin Kolbinger |
| Art Director | Laura Peter |
| Art Director | Kalle Kruse |
| Art Director | Josef Janacz |
| Art Director | Hanna Heintzsch |
| Account Director | Isabell Contreras Morales |
| Art Director | Firyal Purwanto |
| Social Media Manager | Vincent Schönborn |
| Account Manager | Louis Sternberg |
| Trainee | Marilyn Salamov |
| Account Manager | Judith Knabe |
| Director Creative Media | Lukas Pachoinig |
| Producer | Samuel Cody |
| Producer | Diana Scarfo |
| Junior Editor | Fabio Henning |
| Editor | Jay Moss |
| Sr. Marketing Manager | William Gödecke |
| Account Manager | Swantje Burow |
| Social Media Manager | Lara Fleischmann |
| Online Marketing | Yifan Wang |
| Marketing Director | Markus Herrmann |
| Junior SEA Manager | Anna Vonalt |
| Senior Retoucher | Sven Fröhlich |
| Senior Retoucher | Sascha Jeide |
| Final Artist | Dorothea Buczek |
| Final Artist | Ponke Herrmann |
| Art Director | Magdalena Mayr |
| Creative Consultant | Nikolas Bentel |
| Advertising Manager | Thimm Blickensdorf |
| Advertising Manager | Dirk Hempel |
