MEDIA BRANDS PROVED INVENTIVE AS THE SPECTRE OF CENSORSHIP PROMPTED THEM TO ACT.
Entertainment and media brands had serious messages to convey in 2023, whether it was a Canadian magazine reclaiming a hijacked indigenous story, or a publisher combating censorship with a book that condemns a patriarchal society. In China, the trend of brands finding their way into video games gave Samsung an opportunity to combat dyslexia. While Netflix was the most awarded brand in this category, thanks to the sheer number of projects it launched, along with other “streamers” it missed out on the very top slots.
Entertainment and media brands had serious messages to convey in 2023, whether it was a Canadian magazine reclaiming a hijacked indigenous story, or a publisher combating censorship with a book that condemns a patriarchal society. In China, the trend of brands finding their way into video games gave Samsung an opportunity to combat dyslexia. While Netflix was the most awarded brand in this category, thanks to the sheer number of projects it launched, along with other “streamers” it missed out on the very top slots.
Most awarded
campaigns, brands &
agencies in
Entertainment & Leisure in
2023
Most awarded
campaigns, brands and
agencies in
Entertainment & Leisure in
2023
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Netflix |
| 2 |  |
Amazon Prime Video |
| 3 |  |
Universal Pictures |
| 4 |  |
Paramount Pictures |
| 5 |  |
Warner Bros |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Impact BBDO, Beirut |
| 2 |  |
BBDO, Calgary |
| 3 |  |
AV Squad, Los Angeles |
| 4 |  |
BETC Paris, Pantin |
| 5 |  |
BOND, Los Angeles |
Watch
1. Muskrat Magazine / Missing Mataoka
| Title | Missing Mataoka |
| Agency | BBDO |
| Campaign | Missing Mataoka |
| Advertiser | Muskrat Magazine |
| Brand | Muskrat Magazine |
| Posted | October 2023 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Case Study |
| Length | |
| Production Company | Flare BBDO |
| Voice Talent | Jocelyne Couture |
| Voice Talent | Quinn Roffey |
| Voice Talent | Steve Gadsden |
| Voice Talent | Dorothy Peters |
| Audio | Oliver Wickham |
| Story | Fabio Montanari |
2. An Nahar / The Newspapers Inside The Newspaper Edition
| Title | The Newspapers Inside The Newspaper Edition |
| Agency | Impact BBDO |
| Campaign | The Newspapers Inside The Newspaper |
| Advertiser | An-Nahar |
| Brand | An Nahar |
| Date of First Broadcast/Publication | 2022 / 12 |
| Business Sector | Newspapers, Magazines, Books |
| Story | To send a clear message that the press will never be silenced, AnNahar launched the Newspapers-Inside-The-Newspaper Edition – a daily that starts off as AnNahar, but with each spread reveals a previously extinct newspaper brought back to life. Each one was written by the same journalists that were once at the helm of these papers, which were revived to allow people to write what they wanted without fear of persecution. |
| Problem | For years, people in Lebanon who have publicly criticised the government or political system have been persecuted. |
| Media Type | Case Study |
| Length | |
| Art Director | Rana Sadek |
| Associate Creative Director | Dennis Silveira |
| Chief Creative Officer | Ali Rez |
| Executive Creative Director | Joe Abou Khaled |
| Executive Producer | Manasvi Gosalia |
| Head of Production | Tally Massouh |
| Copywriter | Tarek Bacha |
| Art Director | Anthony Asmar |
| Art Director | Rana Sadek |
| Associate Creative Director | Dennis Silveira |
| Chief Creative Officer | Ali Rez |
| Executive Creative Director | Joe Abou Khaled |
| Executive Producer | Manasvi Gosalia |
| Head of Production | Tally Massouh |
| Copywriter | Tarek Bacha |
| Art Director | Anthony Asmar |
3. Clash of Clans / Clash From The Past
| Title | Clash From The Past |
| Agency | Wieden + Kennedy |
| Campaign | Clash From The Past |
| Advertiser | Supercell |
| Brand | Clash of Clans |
| Posted | April 2023 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | Released in 2012, Clash of Clans is one of the most popular mobile games in the world, with 300 million daily players and millions of subscribers to its YouTube channel. For our 10th Anniversary, we wanted this global community of fans to feel like the game they loved was as iconic a gaming franchise as Mario, Donkey Kong, Pac-Man, and the other video games that have shaped our culture and lives. Our goal was to create a campaign that went beyond celebrating 10 years, and instead re-engaged our fans in a way that reminded them how much they really love this game, and keep them invested for the future. |
| Media Type | Digital |
| Length | |
| Post Production | Joint NY |
| Post Production | Blacksmith |
| Executive Creative Director | Hermeti Balarin |
| Executive Creative Director | Ana Balarin |
| Creative Director | Lawrence Melilli |
| Producer | Devin Brown |
| Design Director | Mike Weihs |
| Retoucher | Frazer Goodbody |
| Group Media Director | Stephanie Ehui |
| Business Affairs Manager | Tristan Martin |
| Production Service Company | B2Y Productions |
| Executive Creative Director | John Petty |
| Managing Director | Jess Monsey |
| Copywriter | Nick Stoner |
| Art Director | Nick Howard |
| Creative Director | Darcie Burrell |
| Copywriter | Will Curtis |
| Art Director | Liam McKay |
| Group Brand Director | Danny Sullivan |
| Brand Director | Kimmy Cunningham |
| Brand Director | Jane Han |
| Brand Manager | Spencer Crain |
| Brand Executive | Demetrius Wallace |
| Executive Producer | Ricara Stokes |
| Producer | Kacey Klonsky |
| Designer | Dave Hagen |
| Designer | Michael Auer |
| Designer | Morgan Searcy |
| Designer | Olivia Budiono |
| Designer | Chris Streger |
| VFX Creative Director | Stefan Smith |
| Business Affairs Manager | Kevin Moyer |
| Business Affairs Manager | Chelsea Appleby |
| Business Affairs Manager | Kristian Evanculla |
| Production | Matt Blum |
| Production | Liliya Dru |
| Production | David Carney-Fenton |
| Fabrication | Ellen Osborn |
| Retoucher | Amy Ellars |
| Motion Producer | Cameron Blake |
| Production | Vicki Liu |
| Production | Beth Schuenemann |
| Production | Ken Berg |
| Copywriting | James Yu |
| Copywriter | Lisa Kadous |
| Copywriter | Erica Nikolaidis |
| Retoucher | Greg Radich |
| Fabrication | Denise Hangg |
| Fabrication | Kristin Holder |
| Motion Design Lead | David Mellor |
| Motion Design Lead | Chris Huang |
| Motion Design Lead | Konstantin Eydelman |
| Group Strategy Director | Indiane Matine |
| Strategist | Olivia Campbell |
| Associate Media Director | Mary Eliason |
| Associate Media Director | Jarod Diaz |
| Creative Operations Manager | Valentina Savarese |
| Creative Operations Manager | Jaymie Steck |
| PR | Danny Hernandez |
| PR | Alex Har |
| Motion Design Lead | Adam Sirkin |
| Production Company | Spark & Riot |
| Design Producer | Victoria Tengblad-Kreft |
| Design Producer | Scott Meisse |
4. Samsung Mobile / QUEST FOR DYSLEXIA
| Title | QUEST FOR DYSLEXIA |
| Agency | Cheil Hong Kong |
| Campaign | Quest For Dyslexia |
| Advertiser | Samsung |
| Brand | Samsung Mobile |
| Posted | June 2022 |
| Business Sector | Mobile Telephones & tablets |
| Media Type | Case Study |
| Length | |
| Market | Hong Kong |
| Production Company | HOBA |
| Chief Creative Officer | Paul Chan |
| Copywriter | Paul Chan |
| Executive Creative Director | Kimmy Liu |
| Group Creative Director | Wilson Ang |
| Copywriter | Wilson Ang |
| Art Director | Edmond Leung |
| Associate Creative Director | Timothy Tian |
| Associate Creative Director | Xiaoguang Ren |
| Copywriter | Leslie Liu |
| Director | Yuan Lu |
| Editor | Claude Zhang |
| Production (Agency) | Cheil PengTai |
5. Penguin / The Unburnable Book
| Title | The Unburnable Book |
| Agency | Rethink Communications Inc. |
| Campaign | The Unburnable Book |
| Advertiser | Penguin Random House |
| Brand | Penguin |
| Posted | November 2022 |
| Business Sector | Newspapers, Magazines, Books |
| Story | Books are being banned and burned at an alarming rate. In response to this wave of censorship, we worked with Penguin Random House to create an unburnable edition of The Handmaid’s Tale made entirely from fireproof materials. Then, we got Margaret Atwood to test it with a flamethrower. |
| Media Type | Case Study |
| Chief Creative Director | Aaron Starkman |
| Executive Creative Director | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| Creative Director | Robbie Percy |
| Copywriter | Robbie Percy |
| Creative Director | Caroline Friesen |
| Art Director | Caroline Friesen |
| Director of Broadcast Production | Steph Walker-Wells |
| Director of Broadcast Production | Beverley Wells |
| Broadcast Producer | Alex Butt |
| Director of Print Production | AJ Merrick |
| Print Producer | Agnes Gilchrist |
| Studio Director | Brad Kumar |
6. Channel 4 / Channel 4 Idents 2023
| Title | Channel 4 Idents 2023 |
| Agency | 4Creative |
| Campaign | Channel 4 Idents 2023 |
| Advertiser | Channel 4 |
| Brand | Channel 4 |
| Posted | October 2023 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Corporate/Brand Identity |
| Length | |
| Sound | String and Tins |
| Animation | Time Based Arts, London |
| Creative Director | Mike Skrgatic |
| Creative Director | Daniel Wolfe |
| Creative Director | Lynsey Atkin |
| Creative Director | Bafic |
| Production Company | Art Practice |
| Production Company | Love Song |
| Director | Saman Aminzadeh |
| Production Company | Optical Arts |
| Director | Mike Battcock |
| Director | Will Dohrn |
| Director | Daniel Eatock |
| Director | James Allen |
| Director | Verity May Lane |
| Director | Maria Lax |
| Director | Louis McCourt |
| Director | Justyna Obasi |
| Director | Elliott Power |
| Director | The Romantix |
| Director | Dan Tobin Smith |
| Director | Daniel Wolfe |
| Art Director | Matthew Fraser |
| Art Director | Imogen Grant Toner |
| Agency Producer | Lauren Holden |
| Producer | James Guy |
| Director of Photography (DOP) | Daniel Landin |
| Director of Photography (DOP) | Eponine Momenceau |
| Editor | Fouad Gaber |
| Sound Engineer | Will Cohen |
| Casting | Kharmel Cochrane |
| Casting | Claire Catterson |
| Casting | Belinda Norcliffe |
| Executive Creative Director | Lynsey Atkin |
| Voice and words | John Joseph Holt |
| 2D Supervisor | Stephen Grasso |
| 2D Supervisor | Leo Weston |
| 2D Supervisor | Miguel Wratten |
| VFX Producer | Chris Aliano |
| CG Supervisor | Mike Battcock |
| CG Supervisor | Sam Osborne |
| CG Supervisor | Nick Smalley |
| 2D Team | Manolo Perez |
| 2D Team | Jamie Crofts |
| 2D Team | Olivia O’Neill |
| 2D Team | Lucy Lawrence |
| 2D Team | Valeria Scalamandre |
| 2D Team | Eleonora Laddago |
| 2D Team | Bernie Varela |
| 2D Team | Chris Fraser |
| 2D Team | Dan Cowley |
| 2D Team | Tom Robinson |
| CG Team | Ben Cantor |
| CG Team | Nigel Timms |
| CG Team | Bethan Williams |
| CG Team | Ian Baird |
| CG Team | Jordan Coles |
| CG Team | Maxime Ponsart |
| CG Team | Joe Ibbett |
| CG Team | Teodora Retegan |
| CG Team | Quentin Corker-Marin |
| CG Team | Stephen Ross |
| Grade | Max Ferguson Hook |
| Grade | Simone Grattarola |
| Animation | The Line |
7. Penguin Books / Portuguese (Re)constitution
| Title | Portuguese (Re)constitution |
| Brief | Penguin Random House wanted a project capable of showing its knowledge and love for the Portuguese culture. Capable of generating engagement with Portuguese readers and awareness through earned media.Instead of making an advertising campaign, we decided to launch a book that addresses the most crucial moment in the country’s democracy.On the Carnation Revolution’s anniversary, Penguin Books offered blue pencils to contemporary artists. Inspired by the blackout poetry technique, they could re-invent the fascist constitution with poems using words selected from the historical document and illustrations covering the remaining ones. A symbol of repression turned into an art manifesto celebrating freedom. |
| Agency | FCB Lisbon |
| Campaign | Portuguese (Re)constitution |
| Advertiser | Penguin Books |
| Brand | Penguin Books |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Newspapers, Magazines, Books |
| Story | The book 'The Portuguese (Re)Constitution' is a reformulation of the Portuguese Constitution of 1933, released on April the 25th 2022, on Portugal's "National Freedom Day'. 'The Portuguese (Re)Constitution' uses the 'blackout poetry' technique. Several poets and illustrators passed the blue pencil over this constitution until some words were highlighted, celebrating the freedom of expression. It is now part of the permanent collection of the Museum of Aljube, for Resistance and Freedom, in Lisbon. Named 'ReConstituição Portuguesa' in Portuguese, this unprecedented book is described by its editor (Companhia das Letras, part of Penguin Random House Portugal) as “A manifesto that transforms a symbol of fascism – the blue pencil – into poetic cries of freedom." In the video, we are invited to go back in time, more specifically to the period between 1933 and 1974, decades in which Portugal lived under a dictatorial regime. Using the technique of blackout poetry, the design project applied the famous blue pencil (symbol of fascism) to words from the 1933 Constitution, giving rise to poems and illustrations that extol the values of April. This work had the participation of several Portuguese authors and artists, including: Filipe Homem Fonseca, Gilson Barreto (Dela Mantra), Gisela Casimiro, DJ Huba, João Silveira, Jorgette Dumby , José Anjos, Li Alves, Lila Tiago, Lucerna do Moco, Luís Perdigão, Maria Giulia Pinheiro, Marina Ferraz, Miguel Antunes, Nilson Muniz, Nuno Piteira, Paola D’Agostino, Rita Capucho, Rita Taborda Duarte, Sérgio Coutinho. |
| Result | - The book grabbed the media's attention, being showcased on prime TV, the country's biggest radio stations, newspapers, and podcasts. With zero euros invested, the Portuguese (Re)Constitution gave 1 million in earned media to the Penguin Random House brand. - It is now part of the permanent collection of the Aljube Museum, which is based in a former political prison. - The book was incorporated into the National Reading Plan of the Portuguese Government, being used at Portuguese schools to teach students the history of the revolution through art. - It was adopted as a mandatory reading bibliography in the second year of the degree in Portuguese Studies at the Dalarna University . - The first edition sold out within the first few months of release. The second arrived in bookstores in early December. |
| Media Type | Case Study |
| Length | |
| Art Director | Diego Tórgo |
| Creative Director | edson athayde |
| Creative / Art Direction | Diego Tórgo |
| Copywriter | Viton Araújo |
8. Columbia Journalism Review / Are You Press Worthy?
| Title | Are You Press Worthy? |
| Agency | TBWA\Chiat\Day New York |
| Campaign | Are You Press Worthy? |
| Advertiser | Columbia Journalism Review |
| Brand | Columbia Journalism Review |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Case Study |
| Length | |
| Animation | Gary Fraser |
| Associate Creative Director | David Stevanov |
| Associate Creative Director | Pedro Sampaio |
| Chief Creative Officer | Amy Ferguson |
| Colorist | Stephanie Park |
| Music Composer | Rebecca Riter |
9. Pharrell Williams / Cash In Cash Out
| Title | Cash In Cash Out |
| Agency | Division Paris |
| Campaign | Cash In Cash Out |
| Advertiser | I Am Other |
| Brand | Pharrell Williams |
| Date of First Broadcast/Publication | 2022 / 6 |
| Business Sector | Records, CDs, DVDs & Videos |
| Media Type | Music Video |
| Length | |
| Market | United States |
| Animation | Electric Theatre Collective |
| Production Company | Division Paris |
| Executive Creative Director | Malaika Bigirumwami |
| Creative Director | Phil Hollinger |
| Creative Director | Todd Tourso |
| Director | François Rousselet |
| Producer | Jules de Chateleux |
| 3D Lead Artist | Fabrice Fiteni |
| 3D Lead Artist | Andras Ormos |
| Editor | Nicolas Larrouquere |
| Colorist | Connor Coolbear |
| Head of 3D | Gregory Mckneally |
| Head of 3D | James Sindle |
| 3D Lead Artist | Tobin Brett |
| Head of 2D | Iain Murray |
| Leads of Artists | Alex Snookes |
| Leads of Artists | David Filipe |
| Music Publisher | Columbia Records |
10. CANAL+ x Festival International du Court Métrage de Clermont Ferrand / Papa ? (English)
| Title | Papa ? (English) |
| Title (original language) | Papa ? |
| Agency | BETC Paris |
| Campaign | Papa |
| Advertiser | CANAL+ |
| Brand | CANAL+ x Festival International du Court Métrage de Clermont Ferrand |
| Date of First Broadcast/Publication | 2023 / 1 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy (original language) | Premier partenaire du Festival du Court Métrage, CANAL+ dévoile, en ce début d’année 2023, un court film rendant hommage au genre et voué à promouvoir cet évènement phare. Spoiler, la fin va vous surprendre. Créé en 1982, le Festival International du Court Métrage de Clermont Ferrand est la plus grande manifestation cinématographique mondiale consacrée au court métrage. Cette année encore, CANAL+ renouvelle son partenariat avec cet évènement majeur prouvant ainsi l’amour de la marque pour la création cinématographique au sens large et son envie de faire rayonner l’industrie. Et pour promouvoir ce partenariat qui lui est cher, CANAL+ - accompagnée de son agence BETC – dévoile un nouveau format court diffusé à partir du 27 janvier sur le site myCanal et les réseaux sociaux de la Marque. Une manière ingénieuse de nous rappeler que les petits formats aussi ont de quoi nous faire vibrer. CANAL+ se positionne une fois de plus comme un acteur incontournable du cinéma français et comme son principal partenaire, en s’investissant autant dans la promotion des court-métrages que des longs. Car pour CANAL+, il n’est pas question de durée, mais bien d’histoire et d’émotions. Cette année, le Festival International du Court Métrage de Clermont Ferrand aura lieu du vendredi 27 janvier au samedi 4 février. |
| Media Type | Television |
| Length | |
| Advertising Manager | Emilie Pietrini |
| Advertising Manager | Céline Pontygayot |
| Advertising Manager | Valerie Lubert |
| Account Management | Bertille Toledano |
| Account Management | Mathilde Lançon |
| Account Management | Adrien Bletton |
| Executive Creative Director | Stéphane Xiberras |
| Associate Creative Director | Chrystel Jung |
| Copywriter | Chrystel Jung |
| Copywriter | Dario Fau |
| Head of TV | Karim Naceur |
| Agency TV Producer | Leslie levy |
| Production Company | Blue Paris |
| Director | Dario Fau |
| Producer | Julie Michelin |
| Director of Production | Margot Le Moel |
| 1st AD | Mathieu Perez |
| Director of Photography (DOP) | Julien Meurice |
| Casting Director | Joanna Delon |
| Chief Decorator | Hugo Chapelon |
| Wardrobe / Stylist | Constance Bloch |
| Sound Engineer | Vincent Rochette |
| Post Production | Mopart |
| Sound Producer | Alexis Venot |
| Sound Producer | Wilfried Jourdan |
| Sound Engineer / Mix | Gaelle Senn |
| Editor | Cyril Besnard |
| Colorist | Vincent Amor |
| Sound Production | Hercules HRCLS |
| Studio Mix | CaleSon |
11. Apple TV+ x FIFA 23 / FIFA 23 x TED LASSO
| Title | FIFA 23 x TED LASSO |
| Agency | TBWA\Media Arts Lab |
| Campaign | Believe In Ted Lasso |
| Advertiser | EA Sports + Apple |
| Brand | Apple TV+ x FIFA 23 |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Case Study |
| Length | |
| VP of Brand | David Jackson |
| Director of Strategy | Ben Prout |
| Vice President (VP) | Furniture Clearance Centre |
| Vice President (VP) | Integration |
| Chief of Creative | Paul Marr |
| Director Brand Marketing | Kevin Strunk |
| Senior Vice President | Jen Stump |
| Vice President (VP) | Ben Elliot |
| Vice President (VP) | Aaron Lowenstein |
12. Borussia Dortmund / A Hand Ball That Could Save Your Life.
| Title | A Hand Ball That Could Save Your Life. |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | A Hand Ball That Could Save Your Life. |
| Advertiser | Borussia Dortmund |
| Brand | Borussia Dortmund |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Sports Teams, Sports Events |
| Story | To raise awareness for testicular cancer check-ups, we turned the pitch of Borussia Dortmund’s stadium into a giant for a good cause: February 4th – World Cancer Day and home comeback of Sébastien Haller after 6 months of fighting against the disease.Before kick-off, we added a bump on the center circle in the stadium to symbolize a testicular tumor, creating a giant irritating image which sparked speculation: fans posted photos on their social channels and the media featured the dubious center circle.After the buzz reached its peak, we resolved everything at half-time: in a video Haller and groundskeeper Willi Droste called on men to screen themselves regularly, revealing our motto: ‘A hand ball that could save your life’. Then, urologists educated the fans in interviews – in the stadium and on TV.The results: Media buzz around the world and urologist slots at Borussia’s test center were fully booked. |
| Media Type | Case Study |
| Length | |
| Actor / Celebrity | Sébastien Haller |
| Art Director | Simon Herret |
| Copywriter | Rasesh Patkar |
| Director of Photography (DOP) | Alexander Hildenberg |
| Executive Creative Director | Christoph Bielefeldt |
| Agency Producer | Jan-Ole Brendel |
| Senior Account Director | Yannick Maser |
| Senior Copywriter | Tim Bolte |
| Account Manager | János Dunai |
| Agency Post-production Producer | Ole Brand |
| Producer | Martin Piechotta |
| Creative Director | Michael Hülsbeck |
| Director Of Marketing & Digitalization | Alexander Mühl |
| Executive Director, Sports | Holger Hansen |
| Head of Marketing | Marius Happe |
| Junior Art Director | Roos Mehrtens |
| Junior Copywriter | Erik Baeßmann |
| Managing Director | Fabian Frese |
| Lead Brand Management | Kim Wölfel |
13. An-Nahar / The Elections Edition
| Title | The Elections Edition |
| Agency | Impact BBDO |
| Campaign | The Elections Edition |
| Advertiser | An-Nahar |
| Brand | An-Nahar |
| Posted | March 2022 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Newspaper |
| Production Company | DÈJÁVU |
| Post Production | MANGOJAM STUDIO |
| PR Agency | Impact Porter Novelli |
| CEO / Chairman | Dani Richa |
| Chief Executive Officer (CEO) | Azeem Afzal |
| Regional Executive Creative Director | Ali Rez |
| Managing Director | Emile Tabanji |
| Executive Creative Director | Marie-Claire Maalouf |
| Creative Director | Yasmina Boustani |
| Executive Creative Director | Joe Abou-Khaled |
| Senior Copywriter | Jarrad Pitts |
| Business Unit Director | Jad El Rabahi |
| Senior Copywriter | Maher Dahdouh |
| Strategist | Estelle Khayat |
| Videographer | Charly Hatem |
| Account Executive | Sophia Waheed |
| Producer | Diana Asal |
| Executive Producer | Manasvi Gosalia |
| Editor | Abdullah Salhiya |
| Designer | Jithesh Narayanan |
14. Duolingo x HBO Max / High Valyrian Lessons
| Title | High Valyrian Lessons |
| Campaign | High Valyrian Lessons |
| Advertiser | Duolingo x HBO Max |
| Brand | Duolingo x HBO Max |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Case Study |
| Length | |
| Art Director | Kai Hovland |
| Copywriter | Kevin Daley |
| Chief Marketing Officer (CMO) | Cammie Dunaway |
| Creative Director | James Kuczynski |
| Designer | Neo Zhang |
| Illustrator | Greg Hartman |
| Social Media Manager | Katherine Chan |
| Social Media Manager | Zaria Parvez |
| Marketing Director | Ana Martins |
| Marketing Manager | Colin Watkins |
| Marketing Manager | Karan Kapany |
| Director of Country Marketing | Sho Mizutani |
| Global Head of Communications | Sam Dalsimer |
| Lead Business Development Manager | Rachel Wasser |
| Marketing Manager | Chuchu Zhang |
| Marketing Operations Director | Michelle Sharp |
| Marketing Program Manager | Jessica Fernando |
| Marketing Program Manager | Jenelle Huddleston |
| PR manager | Monica Earle |
| Regional Marketing Director | Haina Xiang |
| Regional Marketing Director | Rebeca Ricoy Paramo |
| Regional Marketing Manager | Kim De Anda |
| Senior Director of Business Development | George Audi |
| Staff Experience Designer | Charlie Barber |
| Marketing Lead | Michaela Kron |
| VP of Marketing | Manu Orssaud |
15. Canal+ / The Secret of Wakany (English ST)
| Title | The Secret of Wakany (English ST) |
| Title (original language) | Le secret de Wakany (st anglais) |
| Brief | A good TV series is hard to pull off and often disappoints fans who have invested years into watching it.In this film, we meet a young couple that becomes obsessed with the fantasy series The secret of Wakany.Season after season, their passion for the show grows until it takes over their whole life. They speak, eat, live Wakany.The night of the big finale arrives, and we finally discover the truth behind The Secret of Wakany.Needless to say, the secret was a big letdown, and the couple are devastated. |
| Agency | BETC Paris |
| Campaign | The Secret of Wakany |
| Advertiser | CANAL+ |
| Brand | Canal+ |
| Date of First Broadcast/Publication | 2022 / 12 |
| Business Sector | TV/Radio Programs & Stations |
| Story | On y découvre un jeune couple qui va se passionner pour une série fantastique : Le Secret de Wakany. Saison après saison, la passion du couple grandit jusqu’à devenir quasi-obsessionnelle. Ils sacrifient ainsi leurs nuits, se font tatouer le logo de la série sur le bras, transforment leur appartement en musée à sa gloire. Ils parlent Wakany, dorment Wakany, respirent Wakany… bref, ils sont accros. Tout va pour le mieux, jusqu’au soir de la diffusion du dernier épisode. Le monde entier se donne rendez-vous pour enfin découvrir le fameux “secret” de la princesse Wakany. Secret qui ne sera pas, mais alors pas du tout, ce qu’ils imaginaient. Une déception dont s’amuse CANAL+. Le créateur de séries originales et agrégateur des meilleures plateformes termine son film publicitaire par un avertissement bienveillant : “Ne confiez pas votre imagination à n’importe qui”. |
| Philosophy | le binge-watching est devenu un vrai phénomène de société. Et c’est cette passion pour les séries que CANAL+ a choisi de traiter dans sa nouvelle campagne de marque, avec un angle étonnant : les fins de séries décevantes. Et oui, on a tous suivi passionnément une série dont la fin nous a déçus, laissant un goût amer aux années qu’on lui a consacrées. C’est ce qu’illustre la nouvelle campagne évènement de CANAL+ et de son agence |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Partizan Paris |
| Head of Media | Celia Romanelli |
| Advertising Manager | Emilie Pietrini |
| Account Management | Bertille Toledano |
| Account Management | Mathilde Lançon |
| Account Management | Ténée Diouf |
| Executive Creative Director | Stéphane Xiberras |
| Art Director | Eric Astorgue |
| Associate Art Director | Anouk Bossois |
| Copywriter | Martin Rocaboy |
| Strategic Planner | sebastien houdusse |
| Strategic Planner | Mia Assor |
| Traffic Manager | Elodie Diana |
| Head of Production | Karim Naceur |
| Agency TV Producer | Slim Trabelsi |
| Post Production | Héloïse Roussier |
| Executive Producer | Khalid Tahhar |
| Sound Production | GUM – Green United Music |
| Director | Antoine Bardou-Jacquet |
