Vaseline and Ogilvy Singapore make history by creating the Transition Body Lotion: a pioneering skincare product tailored specifically for transgender women, promoting "healthy skin for all."
Title | Transition Body Lotion (case study) |
Agency | Ogilvy Singapore |
Campaign | Transition Body Lotion |
Advertiser | Unilever |
Brand | Vaseline |
Posted | June 2024 |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length |
Leith debuts a cheeky Bridgerton-esque film to remind viewers that the consequences of unsafe sex are not always as romantic...
Title | Regency Romance |
Agency | The Leith Agency |
Campaign | Regency Romance |
Advertiser | Karex |
Brand | Brook and Pasante |
Posted | June 2024 |
Business Sector | Contraceptives & Pregnancy Tests |
Story | UKHSA recorded over 400 daily STI diagnoses amongst young people in 2022 ⅓ of young people didn’t use a condom the last time they had penetrative sex (of those surveyed by Brook) ⅕ of young people never use a condom during penetrative sex (of those surveyed by Brook) Creative agency Leith has created a new campaign to send a strong message that has been missing from many recent mainstream public health campaigns. In an eye-catching, cheeky film and a series of stunning visuals, Leith has used this new insight to show that the consequences of unsafe sex are not always as romantic as these bonk-buster TV shows and films would suggest. With sexual wellness still proving to be a taboo subject, Leith has used humour, fresh data and strategic expertise to show that all unprotected sex has risks attached. And what better opportunity to engage with young people than using the fascination for sex-positive, steamy Regency shows? Pasante’s mission for over 20 years has been and still is to prioritise health and well-being by promoting safer sex. Being part of the largest condom maker in the world (Karex), Pasante’s brand provides accessible sexual health products to all. |
Media Type | Television |
Length | |
Art Director | Debbie Morgan |
Copywriter | Mairi Wilson |
Senior Producer | Kat Jordan |
Producer | Jennie Robson |
Sound Operator | Pete Smith |
Wardrobe / Stylist | Matt Maitland |
Production Company | The Leith Agency |
Agency Account Manager | Nikki Rayner |
Business Development | Cori Schwabe |
Editor | Kyle Gaffney |
Director of Photography (DOP) | Jonnie Lewis |
Camera Assistant | Rorie Balloch |
Makeup artist | Jak Morgan |
Talent/Actors | Eva MacCullum |
Talent/Actors | Gordon Fraser |
Sound Mix and Design | JOHN VICK |
Sound Mix and Design | Donna Vick |
Event | Melanie Buchan |
Costume | Debbie McFarland |
Assistant Director of Communications at Brook | Isabel Inman |
Head of Communications at Brook | Sam Hepworth |
Marketing Manager at Pasante | Justine Wren |
Marketing Assistant at Pasante | Emma Banks |
Kiehl's launches a print campaign to raise awareness about the dangerous trend of children following adult skin care routines that are popular on social media.
Title | Kids Should Stay Kids 1 |
Agency | Marcel |
Campaign | Kids Should Stay Kids |
Advertiser | L'Oréal |
Brand | Kiehl’s |
Date of First Broadcast/Publication | 2024 / 6 |
Business Sector | Skin Care |
Philosophy | Children are no longer just children. That’s the sad reality of recent months. Young children, aged between 3 and 12 years old, predominantly girls, have adopted adult skincare routines. These routines are inspired by what they see on social media, incorporating peptides, retinol, collagen, and more. They are sadly known for raiding major cosmetics retailers to buy products at exorbitant prices. Beyond the uselessness of such a beauty routine at this age, this practice poses a real threat to their skin health. To raise awareness about this concerning issue, Kiehl’s decided to remind everyone of what a child’s routine should truly entail. Through four visuals, the campaign urges people not to let children miss out on the beautiful and innocent moments of childhood. It targets not only parents but the whole of society, which must mobilize to ensure that our children do not grow up too fast and, above all, stay healthy. What began as a post on Kiehl’s social media platforms quickly gained traction and was widely shared not only in the United States but also across the globe, from Mexico to Italy to Vietnam. Kiehl’s supported widely its message with a OOH, a DOOH and a print campaign (including The New- York Times). In addition, Kiehl’s used LED trucks for passing by schools and famous beauty retailers. These tactical locations were an opportunity to better catch the attention of the ones concerned. This campaign created by Kiehl’s agency, Marcel Paris, has been widely praised for addressing this issue, with many positive responses from the public and a warm welcome from experts, including pediatricians and dermatologists. But it’s not a single brand engagement. Putting kids before sales is now officially a commitment of the entire L’Oréal. The beauty group, that owns Kiehl’s, pledged to not intentionally market their products to kids under 16 years old unless they meet a very specific need like eczema or acne. Additionally, L’Oréal will not partner with influencers under the legal age to sign a contract. |
Media Type | Outdoor/Out of Home |
Toilet paper brand Andrex partnered with DJ Pied Piper and The Masters of Ceremonies' to create a potty-training song, remixed from their 2001 garage hit "Do You Really Like It."
Title | Do You Really Like It (When They Learn To Wipe It) - Potty Training Song |
Agency | Drum |
Campaign | Do You Really Like It (When They Learn To Wipe It) |
Advertiser | Kimberly-Clark Worldwide, Inc. |
Brand | Andrex |
Posted | June 2024 |
Business Sector | Subscribers Only |
Media Type | Music Video |
Length | |
Production Company | R....al M...a Subscribers Only |
Director | C...e H...es Subscribers Only |
Musical artist | DJ Pied Piper |
Lyko takes viewers on a vibrant journey through a fantastical world made up of colossal makeup brushes - a makeup lover's dream!
Title | Puff Powder Paradise |
Agency | Åkestam Holst NoA |
Campaign | Your Beauty Playground |
Advertiser | Lyko |
Brand | Lyko |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Television |
Length | |
Production | B...o S...io Subscribers Only |