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The best ad campaigns in health and beauty categories this month from around the world
1
VABYSMO - A Beautiful Sight
This Mother’s Day, Genetech and Grey Health released a heartwarming, narrative spot showcasing how our vision is cared for, literally and metaphorically.
| Title | A Beautiful Sight |
| Agency | Grey Health |
| Campaign | A Beautiful Sight |
| Advertiser | Genetech |
| Brand | VABYSMO |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Mother’s Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled “A Beautiful Sight,” created by Grey Health. The film’s strong narrative juxtaposes a mother’s vision loss with her son’s steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. "A Beautiful Sight was conceived with a grand vision: to redefine the standards of craft and storytelling within the realm of branded pharmaceutical advertising. Traditionally dominated by predictable lifestyle imagery and functional communication approaches, our aim is to elevate the narrative, emotion and visual experience to new heights," shared Bruno Rebelo, Executive Creative Director at Grey Health. |
| Media Type | Web Film |
| Length | |
| Global Chief Creative Officer | Gabriel Schmitt |
| Talent/Actors | Maru Sokolowski |
| Group Creative Director | Guy Bricio |
| Creative Director | Doug Flynn |
| Creative Director | Luis Bacellar |
| Associate Creative Director | Sahar Sehgaal |
| Copy Supervisor | Zahra Mirza |
| Managing Director | GCI Health |
| Strategist | Abby Ness |
| Senior Producer | Jack Hogan |
| Director | Guto Terni |
| Director | Vinicius Costa |
| Art Director | Lucas Camargo |
| Executive Producer | Fernanda Curi |
| Producer | Vivi Torre |
| Concept Art | Lucas Camargo |
| Concept Art | Diego Barcellos |
| Animation | Ewerton Farias |
| Animation | Bruce Souza |
| Motion | Fabio Meira |
| Executive Creative Director | Bruno Rebelo |
| Associate Creative Director | Casey Espinoza |
| Art Supervisor | Victor Burnett |
| Head of Account Management | Jon Carroll |
| Account Management | Ore Rechany |
| Account Management | Warren Wyatt |
| Account Supervisor | MaryBeth Gregoritch |
| Account Supervisor | Mario Picon |
| Strategy Director | Sonia Gocevski |
| Director of Project Management | Jason Gaccione |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Business Operations | Lauren Loeffel |
| Executive Producer | Jason Jasso |
| Music Producer | Beliansh Assefa |
| Producer | Marcio Lovato |
| Line Producer | Fernanda Fraiz |
| CGI | Heber Conde |
| CGI | Wallan Oliveira |
| Lead 3D Artist | Lucas Ribeiro |
| Lead 3D Artist | Ale Eschenbach |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Retoucher | Kawe de Sa |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | Vinicius Costa |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Maycon Lopes |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Talent/Actors | Juliana Suade |
| Animation Director | Francisco Catão |
| Executive Creative Director | Bruno Rebelo |
| Animation | Henrique EDMX Montanari |
| Associate Creative Director | Casey Espinoza |
| Art Supervisor | Victor Burnett |
| Animation | Camila Francisco |
| Animation | Jonas Gabriel |
| Head of Account Management | Jon Carroll |
| Special Effects / VFX | José Mauro Lobão |
| Account Management | Ore Rechany |
| Compositing | Flow Vfx |
| Account Supervisor | MaryBeth Gregoritch |
| Music Producer | Reid MacKenzie |
| Account Supervisor | Mario Picon |
| Strategy Director | Sonia Gocevski |
| Music Producer | Katy Davidson |
| Director of Project Management | Jason Gaccione |
| Music Producer | Nicole Wilson |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Video Editor | Daniel Karan |
| Business Operations | Lauren Loeffel |
| Executive Producer | Jason Jasso |
| Line Producer | Fernanda Fraiz |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Talent/Actors | Juliana Suade |
| Animation | Henrique EDMX Montanari |
| Animation | Camila Francisco |
| Animation | Jonas Gabriel |
| Special Effects / VFX | José Mauro Lobão |
| Compositing | Flow Vfx |
| Music Producer | Reid MacKenzie |
| Music Producer | Nicole Wilson |
| Video Editor | Daniel Karan |
2
Melanoma UK - Beauty Spotter
Melanoma UK and T&Pm teamed up to create ‘Beauty Spotters’, a campaign that aims to raise awareness of the signs of Acral Melanoma, the most common form of skin cancer in POC.
| Title | Beauty Spotter |
| Agency | T&Pm |
| Campaign | Beauty Spotter |
| Advertiser | Melanoma UK |
| Brand | Melanoma UK |
| Posted | May 2024 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | |
| Executive Creative Director | Toby Allen |
| Creative Director | Sarina Da Costa Gomez |
| Creative Director | Kate Allsop |
| Account Manager | Misbah Husain |
| Account Manager | Alex Addison |
| Head of Production | Thea Evely |
| Media Team | Shula Sinclair |
| Media Team | Will Jellicoe |
| Media Team | John Maloney |
| Agent | A&R Creative |
| Hair | Karla Q Leon |
| Shoot | Curious Productions |
| Post Production | Curious Productions |
| Chief Executive Officer (CEO) | Sarah Golding |
| Creative Team | Armna Khan |
| Creative Team | Eszter Boldov |
| Art Buyer | Ellen Green |
| AV Producer | Alfie Glover-Short |
| Project Manager | Tom Loxely |
| Designer | Jana Fontura |
| Designer | Devon McGowan |
| Photographer | Karis Beaumont |
| Wardrobe / Stylist | Sharfua Yuma |
| Manicurist | Cherri Snow |
| Producer | Thao Dinh |
| Senior Planner | Isabel Day |
| Media Partner | GEM Advertising |
| Media Partner | Hearst |
| Media Partner | Ocean Outdoor |
3
Pepsodent - Behind Every Smile of Indonesia
Pepsodent's latest campaign “Behind Every Smile of Indonesia” showcases the transformative power of a smile during challenging times.
| Title | Behind Every Smile of Indonesia |
| Agency | MullenLowe Lintas Indonesia |
| Campaign | Behind Every Smile of Indonesia |
| Advertiser | Unilever |
| Brand | Pepsodent |
| Posted | May 2024 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | Television |
| Length |
4
E45 - This Is Me. This Is My Space.
This creative spot out of T&Pm for British skincare brand E45 shines a light on the unexpected and uncomfortable skin changes that can appear when transitioning.
| Title | This Is Me. This Is My Space. |
| Agency | T&Pm |
| Campaign | This Is Me. This Is My Space. |
| Advertiser | Karo Pharma |
| Brand | E45 |
| Posted | May 2024 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | Television |
| Length | |
| Creative Director | Kate Allsop |
| Creative Director | Sarina Da Costa Gomez |
| Associate Creative Director | Dan Dehlavi |
| Associate Creative Director | Mika Alcock |
| Strategy Director | Hannah Fisher |
| Strategist | Georgia Ion |
| Business Director | Dan Symons |
| Head of Integrated Production | Charles Crisp |
| Business Director | Sophie Jubb |
| Production Company | Academy Films |
| Director | Sophia Ray |
| EP | Darapen Vongsa-Nga |
| Head of Production | Gemma Priggen |
| Producer | Juliette Harris |
| Production Manager | Colum Ewart |
| Director of Photography (DOP) | Adric Watson |
| Coordinator | Rufai Ajala |
| Offline | Cabin Edit |
| Editor | Lainy Black |
| Producer | Ruth Minkley |
| Special Effects / VFX | Black Kite Studios |
| Senior Producer | Alizée Levrino |
| VFX Lead | Katie Rhodes |
| Shoot Supervisor | Guillaume Weiss |
| Audio Post Production | King Lear |
| Music | Suzy MacGregor |
| Music | Natalie Curran |
| Sound Engineer | Dugal Macdiarmid |
| Chief Executive Officer (CEO) | Sarah Golding |
| Chief Strategy Officer | Neil Goodlad |
| Head of Strategy | David Adamson |
| PR Senior Account Director | Jake Batty |
| Producer | Georgia Evert |
| Design | Lewis Peat |
| Global Strategy Director | Shula Sinclair |
| Global Client Director | Nahida Rahmen |
| Executive Planning Director | Rachael Lake |
| Account Lead | Laura Varnam |
| Account Manager | Ed Ringrow |
| Deputy Managing Director | Alex Pinder |
| Production Designer | Christopher Melgram |
| Casting Director | Sue Odell |
| Colorist | Richard Fearon |
| Music Composer | Nicholas Roder |
5
Dettol - Spread The Love, Not The Germs
Dettol and McCann London reminds us just how much germs can spread through daily activities and encourages viewers to "spread the love, not the germs".
| Title | Spread The Love, Not The Germs |
| Agency | McCann London |
| Campaign | Spread The Love, Not The Germs |
| Advertiser | Reckitt |
| Brand | Dettol |
| Posted | May 2024 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | Television |
| Length | |
| Brand Director | Katie Edwards |
| Creative Director | Matt Crabtree |
| Creative Director | Jacob Bjordal |
| Creative Director | Jim Nilsson |
| Art Director | Darren O’Beirne |
| Copywriter | Howard Green |
| Production Company | Horton Stephens Productions |
