Supermarket chain Kaufland has been a partner of slovak ice hockey for years.But plenty of other brands are there too,.We needed to differentiate ourselves.We found an opportunity where no other brand is.Injuries!And used insight that all athletes are familiar with.When icing an injury, they use a bag of frozen veggies.We created unique sponsoring product that connects world of supermarket and hockey - Cooling pack that looks like frozen Kaufland carrots.
Kaufland has been a partner of slovak ice hockey for years. When the players score on the ice, we are there. Everybody knows that. But plenty of other brands are there too, right next to us. We needed to differentiate ourselves and found an opportunity where no other brand is. Injuries! Those are just as closely watched as the games. We came up with a unique product - a cooling pack that looks like a bag of frozen vegetables. An insight that all athletes are familiar with. We've turned it into a sponsorship tool that says we're with hockey players not just in the good times like everyone else, but in the bad times too.