| Title | Different times, Different bars |
| Brief | Our task was to remind the youth of terrors of past communist regime. We based our campaign on one simple and clear symbol – the hashtag. It reminded young people of the Velvet Revolution values. This way we showed them that not so long ago many things they put next to their hashtags today could have sent them behind actual prison bars. We targeted the trend of „bragging“ on social networks and created a contrast between the stuff we write next to virtual hashtag „bars“ and the horrifying fact that in the previous regime these very thoughts and actions could have had us imprisoned next to each other behind real prison bars. |
| Agency | This is Locco |
| Campaign | Different times, Different bars |
| Advertiser | Open Society Foundation |
| Brand | Open Society Foundation |
| Posted | February 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Open Society Foundation approached us with campaign to remind the youth of the terrors of past, communist regime. |
| Media Type | Digital |
| Creative Director | Juraj Kováč |
| Copywriter | Juraj Kovac |
| Copywriter | Dano Vachuna |
| Copywriter | Tomas Kucirek |
| Art Director | Jakub Sarvaic |
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