Juraj Kováč
Creative & Strategy Director at THIS IS LOCCO s. r. o.
Bratislava, Slovakia
TitleHyundai against prejudices
Agency
Campaign Hyundai against prejudices
Advertiser Hyundai Motor Group
Brand Hyundai
Date of First Broadcast/Publication 2019 / 3
Business Sector Cars
Story Slovakia has recently elected its first female president, but there are still lots of people who believe that women can’t even park properly. On the International Women’s Day, we showed people how prejudices tend to cloud our thinking and created a fake video of “woman parking” with unexpected twist at the end. And the reactions literally broke the Slovak Internet.
Media Type Social Media
Length
Chief Creative Officer
Account Manager
Creative Director
Digital Producer
Art Director
Copywriter

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