Title | Hyundai against prejudices |
Agency | This is Locco |
Campaign | Hyundai against prejudices |
Advertiser | Hyundai Motor Group |
Brand | Hyundai |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Cars |
Story | Slovakia has recently elected its first female president, but there are still lots of people who believe that women can’t even park properly. On the International Women’s Day, we showed people how prejudices tend to cloud our thinking and created a fake video of “woman parking” with unexpected twist at the end. And the reactions literally broke the Slovak Internet. |
Media Type | Social Media |
Length | |
Chief Creative Officer | Rastislav Bahurinsky |
Account Manager | Michaela Stefanko Veresova |
Creative Director | Juraj Kováč |
Digital Producer | Engelbert Strapec |
Art Director | Engelbert Strapec |
Copywriter | Martin Polakovic |