| Story | Divide in 12 is more fun", that's the creative approach we use for the campaign. Simply and dialoguingwith all the publics, we create a relation of the daily actions, that configure great advantage and / or satisfaction in the act of the division. The campaign also generates an extremely positive sense of association with the gesture of sharing something, just as DETRAN / MS does, giving people the opportunity to pay up to 12X the debts of their vehicles. Againstof the financial crisis that the Brazilian lives, this news is wonderful, so there is no better way to communicate it than by using a good mood and a positive message. In this way, we continue thelightweight yet extremely effective communication language used by DETRAN / MS. |
