Julio Diniz
Creative Director/Head of Art at Novo Engenho Comunicação
Campo Grande, Brazil
TitleCaravana da Castração
Agency
Campaign Caravana da Castração
Advertiser Governo de Mato Grosso do Sul
Brand Governo de Mato Grosso do Sul
Date of First Broadcast/Publication 2024 / 1
Business Sector Others
Tagline WAGGING TAILS, BARKING, CUTE MEOWING! HOW NOT TO LOVE? AND MATO GROSSO DO SUL IS FULL OF THEM! WITH SO MANY DOGS AND CATS IN THE STATE, NOT EVERYONE HAS A FAMILY TO CALL THEIR OWN. MANY ARE ON THE STREETS, WITHOUT THE CARE AND TREATMENT THEY DESERVE. ABANDONED, THEY ARE IN DANGER. ALONE, THEY GET SICK. DEFENSELESS, THEY SUFFER ABUSE. AND TO ADVERSE, MS HAS CHARACTERISTICS THAT GREATLY FAVOR THE PROLIFERATION OF DISEASES, SUCH AS LEISHMANIASIS, SPOROTRICHOSIS AND RABIES, AFFECTING THE LIVES OF THESE ANIMALS AND OUR LIVES TOO, RISKING EVERYONE'S HEALTH! THINKING ABOUT THESE CHALLENGES, THE MS GOVERNMENT CREATED MS VIDA ANIMAL, THE FIRST ANIMAL WELFARE PROGRAM IN THE CENTRAL-WEST. AND IT WAS THROUGH HIM THAT THE CASTRATION CARAVAN WAS BORN, WHICH, FROM 2024, WILL TRAVEL THROUGHOUT THE STATE CARRYING OUT THE CASTRATION OF DOGS AND CATS, CONTROLLING THE POPULATION, THUS PREVENTING ABANDONMENT, ILL TREATMENT AND THE SPREAD OF DISEASES. THE TIME TO MAKE A DIFFERENCE FOR ANIMAL LIFE IN MATO GROSSO DO SUL IS NOW. LET'S GO? SUPPORT, PARTICIPATE, PROTECT LIVES! NEUTERING IS AN ACT OF LOVE! GOVERNMENT OF MATO GROSSO DO SUL, DO RIGHT TO MAKE IT WORK.
Story The government of the state of Mato Grosso do Sul created the State Program for Animal Life Protection Policies – MS Vida Animal, which aims to develop and consolidate effective public policies to protect domestic animals and abandoned animals, through the elaboration and of the execution of projects, processes, actions, indicators, goals and services offered to the population, with MS being the 1st State in the Central West to have policies for animal welfare, among them is the Caravan of Castration, which from 2024 onwards, will be present throughout the state of MS carrying out population control of animals, to avoid abandonment, mistreatment, suffering, proliferation of diseases (at endemic levels) among other consequences.
Media Type Television
Length
Art Director
Account Executive
Account Planner
Strategist
Web Programmation
Director
Copywriter
Project Manager

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