Detran MS - "Piscar de Olhos"

Novo Engenho Comunicação

Novo Engenho Comunicação Campo Grande, Brazil

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Brand: Detran MS
Country: Brazil

Advertiser: Goverdo do Estado Mato Grosso do Sul

Title	Piscar de Olhos
Agency	Novo Engenho Comunicação
Campaign	Piscar de Olhos
Advertiser	Goverdo do Estado Mato Grosso do Sul
Brand	Detran MS
Date of First Broadcast/Publication	2024 / 3
Story	In the rush of everyday life, where great achievements and milestones take our attention, we forget the magic contained in the small pleasures of everyday life. A smell of coffee in the morning, a spontaneous laugh, an unexpected compliment, a bill paid, a task that took your sleep being completed. Micro moments, which often go unnoticed, carry powerful sources of joy and well-being, capable of transforming our daily lives, even if only momentarily. And it is about this brief and daily euphoric atmosphere that this campaign permeates. Colorful, cartoonish, expressive and very individual moments. Having many tasks in the day and discovering that completing one of them is something simple, quick and easy to solve, is very satisfying. This is what Portal Meu Detran and the Detran MS app offer their users: instead of wasting time in queues and bureaucracy, agile online services that can be resolved for free, in a quick, more efficient, safe and personalized way . THAT IS, IT CAN BE SOLVED IN THE BLINK OF AN EYE, STARTING WITH THE RENEWAL OF THE CNH. Within this concept, we were able to embrace the services and functionalities that the tools (App and Portal) offer in a very innovative, creative, inclusive, humanized, modern and accessible way.
Media Type	Television
Length	30 seconds
Client	Detran-MS, Government of Mato Grosso do Sul
Agency	Novo Engenho Comunicação
Creative Director	Lariassa Z G Barros and Julio Diniz
Art Director	Julio Diniz
Editor	Lariassa Z G Barros
Screenplay	Lariassa Z G Barros and Julio Diniz
Assist. Art	Fábio Renato
Service	Cibelly Nunes
Planning	Ana Irala and Rudi Aquino
Project management	Junior Veasey
Media/Production	Bob de Carvalho
Producer	First Plan Films
Stage Director	Dalmo Jr. and Bruno Loiacono
Director of Photography	Dalmo Jr.