Julio Diniz
Creative Director/Head of Art at Novo Engenho Comunicação
Campo Grande, Brazil
TitleEnchanted Box
Agency
Campaign Enchanted Box
Advertiser Governo de Mato Grosso do Sul
Brand Governo de Mato Grosso do Sul
Date of First Broadcast/Publication 2023 / 12
Business Sector Human Rights
Story Dream Childhood is a magical time when imagination flourishes and dreams come to life. For many children, play is more than entertainment: it is the expression of their curious minds and the opportunity to develop essential skills. However, not all children have equal access to toys and fun times. We recognize the importance of providing joy and hope to children facing financial, family or social challenges. The "Enchanted Box" is more than a simple donation of toys; It is an act of generosity that transcends the material and reaches the emotional, as toys are not just objects, they are tools that feed the imagination and stimulate children's growth. Every toy is an opportunity to discover, learn and have fun, no matter the circumstances. By donating them we are building bridges of joy, creating happy memories and strengthening children's self-esteem. The concept calls for the donation of toys that will be deposited in boxes. For those who are donating, it is just a box. But for those who are receiving it, it means immersing themselves in a magical universe of imagination, enchantment and fantasy. In this universe, toys come to life, calling people to make donations, and emphasizing the power of the Enchanted Box where by donating a toy, you share joy.
Media Type Digital
Creative / Art Direction
Copywriting
Project Director
Account Executive
CEO Creative Chairman
Strategy/Planning

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