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1
Native - The Return
One of two hilarious new films from VCCP US for P&G’s Native deodorant. This execution has a man return home after 72 hours missing... yet he smells suspiciously of piña colada ...
| Title | The Return |
| Agency | VCCP US |
| Campaign | Unbelievably Good |
| Advertiser | P&G |
| Brand | Native |
| Posted | January 2024 |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Executive Creative Director | J..l K...an Subscribers Only |
| Creative Director | N...i Du.....th Subscribers Only |
| Art Director | K..e D...n Subscribers Only |
| Project Manager | A..a Ca.....an Subscribers Only |
| Director of Business Affairs | C..a Or....ki Subscribers Only |
| Executive Producer | N...i Ca....lo S...s Subscribers Only |
| Senior Producer | Z..h Z...er Subscribers Only |
| Managing Partner | B....an Ro.....on Subscribers Only |
| Managing Director | Ca....na C..z Subscribers Only |
| Production | W...d ..r S...n Subscribers Only |
| Director | D...d S...ei Subscribers Only |
| Cinematography | J...n Mc.....ck Subscribers Only |
| Managing Partner | J..h Fe.....ano Subscribers Only |
| Executive Producer | S...ne S...a Subscribers Only |
| Line Producer | M....el Mi....ll Subscribers Only |
| Editorial | C...n E..t Subscribers Only |
| Editor | C..n H....er Subscribers Only |
| Editor | N..k D...rs Subscribers Only |
| Assistant Editor | C...s M....er Subscribers Only |
| Assistant Editor | D...d S..o Subscribers Only |
| Assistant Editor | M...y Do.....er Subscribers Only |
| Head of Production | L..a Ba....le Subscribers Only |
| Executive Producer | A..m B...t Subscribers Only |
| Producer | G...e Ha......ein Subscribers Only |
| Sound Design Company | L..e Subscribers Only |
| Audio Assistant | M....ew Co.....ann Subscribers Only |
| Executive Producer | S...e B....an Subscribers Only |
| Colorist | ..m S...an Subscribers Only |
| Post Production | S...e ..d L...t Subscribers Only |
| Creative Director | A...n T...as Subscribers Only |
| Lead Flame Artist | ..m K...er Subscribers Only |
| Lead Flame Artist | D...ey R..n Subscribers Only |
| VFX Producer | A....le W..r Subscribers Only |
| VFX Producer | J..e F...er Subscribers Only |
| Executive Producer | C....al Ro....nn Subscribers Only |
| Managing Director | C..a L..r Subscribers Only |
| Copywriter | Ca....ne J....on Subscribers Only |
| Business Affairs Manager | R...y M...r Subscribers Only |
| Audio Mixinng | J..f M...n Subscribers Only |
| Audio Mixinng | D..e W..g Subscribers Only |
| Colorization | P....re S..p Subscribers Only |
| Color Assist | K...in J....on Subscribers Only |
| Producer | Je....er H...er Subscribers Only |
| Account Executive | D...k ..y Subscribers Only |
| Flame Assistant | A...in L...s Subscribers Only |
| Flame Assistant | E...ne Ve....ov Subscribers Only |
2
Zeiss - Nobody Sees Like You
German vision care company Zeiss focuses on the individuality of sight and perception in this lovely new work through Jung von Matt in Berlin.
| Title | Nobody Sees Like You |
| Agency | Jung von Matt / Spree |
| Campaign | Nobody Sees Like You |
| Advertiser | Zeiss Vision Care |
| Brand | Zeiss |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television |
| Length | |
3
The Body Coach - Uphill
Shot in one continuous take through director Ste Hinde, this first ever paid ad campaign for fitness app, The Body Coach, has founder Joe Wicks talking directly to camera in what feels like very authentic dialogue. Creative through indy agency Joint in London.
| Title | Uphill |
| Agency | Joint |
| Campaign | Uphill |
| Advertiser | The Body Coach |
| Brand | The Body Coach |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
4
McDonald's - Big Mac
We are happy that OOH is undergoing somewhat of a renaissance! This week's OOH pick is a billboard for McDonald’s in France that is a departure from standard QSR work. This holiday campaign creates three McDonald’s staples as knitwear in the spirit of festive sweaters.
| Title | Big Mac |
| Agency | TBWA\PARIS |
| Campaign | Joyeuses Fêtes |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Advertising Manager | X...er R...ux Subscribers Only |
| Advertising Manager | Jea.......aume B....la Subscribers Only |
| Advertising Manager | St.....nie Po.....eau Subscribers Only |
| Advertising Manager | C...é JO....IS Subscribers Only |
| Account Management | Jo....an S...g Subscribers Only |
| Account Management | J...e Mo....né Subscribers Only |
| Account Management | Ma....eu C....es Subscribers Only |
| Account Management | L...s Ma.....rg Subscribers Only |
| Executive Creative Director | Be....in M....al Subscribers Only |
| Executive Creative Director | F....in Cl....ie Subscribers Only |
| Creative Director | M..d P....ré Subscribers Only |
| Art Director | R....rd G...em Subscribers Only |
| Copywriter | C...e R....ux Subscribers Only |
| Agency Producer | C....le Na....au Subscribers Only |
| Art Buyer | F...el S...n Subscribers Only |
5
Nivea - Tower Run
Beiersdorf’s flagship brand Nivea creates its first gamer experience. Tower Run, on Roblox, engages players in a climbing challenge, unlocking product power ups along the way.
| Title | Tower Run |
| Agency | Jung von Matt NERD |
| Campaign | Tower Run |
| Advertiser | Beiersdorf AG |
| Brand | Nivea |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Gaming |
| Length | |
| Managing Partner | T...h ..o Subscribers Only |
EDITOR'S PICK
+1
Government Savings Bank - RIGHT SPENDING = SAVING!
SCRUM
The ANDY Awards pick this week is a video from the Government Savings Bank in Thailand. Spending is the new saving - in this case getting the right guitar to play with the right metal band!
| Title | RIGHT SPENDING = SAVING! |
| Agency | SCRUM |
| Campaign | Right Spending = Saving! |
| Advertiser | Government Savings BankGovernment Savings Bank |
| Brand | Government Savings Bank |
| Posted | December 2023 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Chief Creative Officer | W...rn Roj......ont Subscribers Only |
| Associate Creative Director | Su....ok Tiy.......dee Subscribers Only |
| Art Director | Su....ok Tiy.......dee Subscribers Only |
| Art Director | W...rn Roj......ont Subscribers Only |
| Copywriter | Su....ok Tiy.......dee Subscribers Only |
| Copywriter | W...rn Roj......ont Subscribers Only |
