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1
Vanish - Me, My Autism & I
In this last Top5 Global edition of 2023, we asked the AdForum team for their fave campaigns of the year! Maud from AdForum in Paris selects Havas' ‘Me, My Autism & I’ film for Reckitt’s Vanish. The film has won more than 25 awards over the year including accolades at Cannes, Epica, LIA and a Grand Prix at Eurobest.
| Title | Me, My Autism & I |
| Brief | Starting with one girl’s story, our evocative documentary drama film brought to life the visceral importance of a hoodie. Depicting Ash’s reliance on it to help her navigate the world. Without shying away from showing stimming, shouting and shutdowns on screen. While also showcasing the talent, friendship and humour of our protagonist. This film is not only about Ash, but also gives a glimpse into her family life. A family moulded by her unmistakable presence. Ash was cast alongside her real family and friends. Everything in the film is based on her lived experience. |
| Agency | Havas London |
| Campaign | Me, My Autism and I |
| Advertiser | Reckitt |
| Brand | Vanish |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Post Production | Whitehouse Post |
| Director | ..m H...er Subscribers Only |
| Creative Partner | E...ot H...is Subscribers Only |
| Chief Executive Officer (CEO) | X...er R..s Subscribers Only |
| Chief Creative Officer | V...i M....re Subscribers Only |
| Reckitt Global Executive Creative Director | E...ot H...is Subscribers Only |
| Creative Director | N..k R....nd Subscribers Only |
| Senior Creative | H...ie I..s Subscribers Only |
| Creative Team | S...a M....ey Subscribers Only |
| Creative Team | ..y Mar.......well Subscribers Only |
| Global Managing Director | T...ra G...ne Subscribers Only |
| Managing Partner | A...oa Wa.....th Subscribers Only |
| Business Director | ..m Sk....ko Subscribers Only |
| Senior Account Director | Ca.....ne M...yn Subscribers Only |
| Account Director | N...le B....ss Subscribers Only |
| Account Manager | I...a Pa....hi Subscribers Only |
| Executive Strategy Director | B...t I....en Subscribers Only |
| Group Strategy Director | B...y Tayl........nson Subscribers Only |
| Strategist | ..m K..g Subscribers Only |
| Head of Creative Services | S...n Mu....ve Subscribers Only |
| Head of Production | K...e K...h Subscribers Only |
| Head of Film | L...se B...ar Subscribers Only |
| Senior Film Producer | K...e W..d Subscribers Only |
| Assistant Film Producer | S..n O'.....ran Subscribers Only |
| Creative Production Director | St....ie P...e Subscribers Only |
| Creative Producer | K...an W....ys Subscribers Only |
| Creative Producer | L..y F....ll Subscribers Only |
| Senior Brand Designer | S...h B...er Subscribers Only |
| Senior Designer | D...a L...ne Subscribers Only |
| Conceptual Designer | M...an S....ey Subscribers Only |
| Business Affairs Manager | M...a K...uk Subscribers Only |
| New Business Consultant | Ch.....te An....on Subscribers Only |
| Post Production | H...s S....os Subscribers Only |
| Content Creator | S...n Al....on Subscribers Only |
| Content Producer | L...en A...n Subscribers Only |
| Head of Production | ..o C...e Subscribers Only |
| Lead Editor | P..l R...n Subscribers Only |
| Integrated Producer | P..l S...d Subscribers Only |
| Director of Photography (DOP) | B....iz D....do M..a Subscribers Only |
| Production Company | Sm....er Subscribers Only |
| Executive Producer | L..y K...y Subscribers Only |
| Production Company Producer | M...y P..e Subscribers Only |
| Director of Photography (DOP) | S...e A...s Subscribers Only |
| Casting Director | K....el Co....ne Subscribers Only |
| Editor | R....ll I..e Subscribers Only |
| Assistant Editor | T...as S....ff Subscribers Only |
| Head of Production | E..a Se....ck Subscribers Only |
| Executive Producer | A....el B....tt Subscribers Only |
| Music Supervisor | ..y J...s Subscribers Only |
| Sound Engineer | ..m A....lz Subscribers Only |
| Head of Production | O...ia ..y Subscribers Only |
| Post Production | c....ny . Subscribers Only |
| Post Production | ..e P..t ..m Subscribers Only |
| Online Concept | S...n El....ne Subscribers Only |
| Post-production Producer | C...s A....ny Subscribers Only |
| Post-production Producer | H...n S....ey Subscribers Only |
| Post-production Producer | E..a C..k Subscribers Only |
| PR Agency | ..e G...n B..n Subscribers Only |
| Head of PR | S...ie Ni.....on Subscribers Only |
| Associate Business Director | I...r G..l Subscribers Only |
| Account Manager | Sh....ce B..t Subscribers Only |
| Account Executive | M...am T...r Subscribers Only |
| Director | Tom Hooper |
| Creative Partner | Elliot Harris |
| Chief Executive Officer (CEO) | Xavier Rees |
| Chief Creative Officer | Vicki Maguire |
| Reckitt Global Executive Creative Director | Elliot Harris |
| Creative Director | Nick Rowland |
| Senior Creative | Hollie Iles |
| Creative Team | Sasha Midgley |
| Creative Team | Aly Marx-Blackwell |
| Global Managing Director | Tamara Greene |
| Managing Partner | Ainhoa Wadsworth |
| Business Director | Dom Skuratko |
| Senior Account Director | Catherine Martyn |
| Account Director | Nicole Burgess |
| Account Manager | Irina Patrichi |
| Executive Strategy Director | Britt Iversen |
| Group Strategy Director | Becky Taylor-Wilkinson |
| Strategist | Tom King |
| Head of Creative Services | Shaun Musgrove |
| Head of Production | Katie Keith |
| Head of Film | Louise Bonnar |
2
Yorkshire Tea - Pack Yer Bags
India from AdForum NYC, picks Lucky General’s ‘Pack Yer Bags’ film for Yorkshire Tea for its catchy audio track. Turns out she’s onto something as the ad won a bronze at Kinsale for Original Music!
| Title | Pack Yer Bags |
| Agency | Lucky Generals |
| Campaign | Pack Yer Bags |
| Advertiser | Yorkshire Tea |
| Brand | Yorkshire Tea |
| Posted | July 2023 |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Media Agency | Go.....ff Com.......ions Subscribers Only |
| Director | F..d R...on Subscribers Only |
| Production Company Producer | A...ew R...on Subscribers Only |
| Production Company | B...k Subscribers Only |
| Editor | S...el M..r Subscribers Only |
| Post Production | Se....ed W...s Subscribers Only |
| Colorist | Ha....al L..g Subscribers Only |
| Sound | ..8 Subscribers Only |
| Senior Brand Manager at Yorkshire Tea | ..n N....ry Subscribers Only |
| Assistant Brand Manager at Yorkshire Tea | C...y M...hy Subscribers Only |
3
Hornbach - Let Nature Do the Job
Amazing film craft from German home improvement retailer, Hornbach, is Carol's pick. With a powerful message of extraordinary nature, it’s time to redefine our image of what a perfect garden is.
| Title | Let Nature Do the Job |
| Brief | It's time to rethink our image of a perfect garden. |
| Agency | HeimatTBWA\ |
| Campaign | Let Nature Do the Job |
| Advertiser | Hornbach. Bau- & Gartenmärkte |
| Brand | Hornbach |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television |
| Length | |
| Market | Subscribers Only |
| Director | H...e H....rg Subscribers Only |
| Production Company | C....de Subscribers Only |
| Music Composer | Pl....s! Subscribers Only |
| Sound Design Company | fol.......lin Subscribers Only |
| Art Director / Designer | S...ad K....bi Subscribers Only |
4
General Motors & Netflix - Why not an EV?
Humor and Will Ferrell are top-of-mind with Naima at AdForum NYC, choosing GM and Netflix’ EV collab. Launched earlier this year at the Super Bowl, the comedy video puts Ferrell center stage in some of Netflix most popular shows!
| Title | Why not an EV? |
| Agency | the community |
| Campaign | Why not an EV? |
| Advertiser | General Motors & Netflix |
| Brand | General Motors & Netflix |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
5
Sotetsu - A Train of Memories
Japanese railway company Sotetsu's story of a father and daughter's commute is Aidan's choice. Filmed in a single shot, the work recently won the Film Grand Prix at the Epica Awards!
| Title | A Train of Memories |
| Agency | Six Tokyo |
| Campaign | A Train of Memories |
| Advertiser | Sotetsu Holdings, Inc. |
| Brand | Sotetsu |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Market | Subscribers Only |
| Production Company | S...n Subscribers Only |
| Director | S..w Ya.....awa Subscribers Only |
| Director of Photography (DOP) | R...en O....ra Subscribers Only |
| Production Designer / Art Director | Y...ko Ku......shi Subscribers Only |
| Executive Creative Director | M...bu M...no Subscribers Only |
EDITOR'S PICK
+1
Mint Mobile - Mildly Terrifying
The ANDY Awards pick this week is Ryan Reynolds' foray into ChatGPT for Mint Mobile. Click to view how AI interpreted Ryan's brief with, in his own words, mildy terrifying results!
| Title | Mildly Terrifying |
| Agency | MaximumEffort |
| Campaign | ChatGPT Writes a Mint Mobile Ad |
| Advertiser | Mint Mobile |
| Brand | Mint Mobile |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
