TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jul 17, 2023

1

Samsung Galaxy - Join the flip side: Season 2

Samsung Galaxy Z immerses us in a mini horror movie as one by one, everyone falls under the spell of the flip phone!

TitleJoin the flip side: Season 2
Agency
Campaign Join the flip side II
Advertiser Samsung
Brand Samsung Galaxy

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Branded Content
Length
MarketSubscribers Only
Audio Post Production
Advertising Manager Y....oo ..m Subscribers Only
Advertising Manager N...ee ..r Subscribers Only
Advertising Manager J..u ..h Subscribers Only
President B...e H...op Subscribers Only
Chief Creative Officer E..c Q....oy Subscribers Only
Chief Creative Officer M..k B....th Subscribers Only
Creative Director R...na T...ca Subscribers Only
Creative Director E....rd Ol.....ay Subscribers Only
Art Director K....en W....rs Subscribers Only
Copywriter A...ew D...an Subscribers Only
Copywriter ..e Sa....go Q....as Subscribers Only
Head of Production J...e ..n Subscribers Only
Executive Agency Producer A..a Ha....ss Subscribers Only
Agency Producer ..m D..n Subscribers Only
Associate Producer Ch.....te I...ro Subscribers Only
Planning Director T..m Di....le Subscribers Only
Head of Comms Planning E..a S....ra Subscribers Only
Comms Planning Director A..a H...is Subscribers Only
Communications Planner A...oo S...h Subscribers Only
Head of Account Management & Group Account Director E....or T...ey Subscribers Only
Account Director R...el C...ro Subscribers Only
Account Manager K...e L....on Subscribers Only
Account Executive A...e Bo.....lli Subscribers Only
Business Affairs Ak....na Ja.....ite Subscribers Only
Production Company B...n ..L Subscribers Only
Directors M...as . M....as Subscribers Only
Director of Photography (DOP) A....as Bj....eth Subscribers Only
Line Producer A...n Ly....lm Wi.....erg Subscribers Only
Production Manager Ni....as P...y Subscribers Only
Executive Producer S...el C...or Subscribers Only
Production Designer L...a S...t Subscribers Only
Costume J..e Ma....ll Wh.....er Subscribers Only
Production Service Company T...le F..m Subscribers Only
Service Producer R...na T....di Subscribers Only
1st AD R...rt D...nt Subscribers Only
Editing Company W...e H...e P..t Subscribers Only
Editor ..n C...y Subscribers Only
Sound Design and Mix G....le H..l Subscribers Only
Sound Producer O...ia ..y Subscribers Only
Sound Producer A...ah A...u Subscribers Only
Music Supervision S...h Gra.......ers Subscribers Only
Music F...ay M...c Subscribers Only
Flame Artist P..l W...ot Subscribers Only
Post Production B...k K..e S....os Subscribers Only
Post-production Producer A...ée L....no Subscribers Only
Colorist J...en A...y Subscribers Only
Post Production T..S Subscribers Only
Post-production Producer ..i S...al Subscribers Only
Creative Director E..a M�....nen Subscribers Only
Art Director J....na M....�is Subscribers Only
Copywriter J..i K...er Subscribers Only
Producer N..i Z...k Subscribers Only
Producer Ka....na Pe.....va Subscribers Only
Producer J...e S....ia Subscribers Only
Studio Director L...ie M...ay Subscribers Only
Designer S..n ..u Subscribers Only
3D Illustrator K..e ..o Subscribers Only
Motion Designer S....on ..m Subscribers Only
Motion Designer S...ii S...in Subscribers Only
Motion Designer S....os Ni....ou Subscribers Only
Production Company ..e M..l L...on Subscribers Only
Executive Producer T...as C..e Subscribers Only
Senior Producer R..e H....ng Subscribers Only
Creative Director Ric.......ssman Subscribers Only
2

Subaru - Subaru Ascent Room For Everyone

Space without compromising style, this heartwarming new spot for the Subaru Ascent tells the story of a country girl and her pet pig's trip to the city.

TitleSubaru Ascent Room For Everyone
Agency
Campaign Subaru Ascent Room For Everyone
Advertiser Subaru Corporation
Brand Subaru

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
3

Philips - Refurb Editions: Haircare

Philips in Germany positions its new Refurb Editions line as the future, with this new animated spot. Creative from Le Pub.

TitleRefurb Editions: Haircare
Agency
Campaign Refurb is the future
Advertiser Philips
Brand Philips

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Head of Marketing Center of Excellence C....ia C...ri (De......os) Subscribers Only
Global Sr. Director Marketing Communications Jo....en O..j Subscribers Only
Marketing Planning and Operations Director T..o Wa......ier Subscribers Only
Senior Integrated producer G....vo V...o Subscribers Only
Global CEO LePub B...o Be....li Subscribers Only
Chief Creative Officer M...s Ob.....ic Subscribers Only
Creative Director J....ca K....en Subscribers Only
Creative Director Sa....ne .e g..f Subscribers Only
Jr Art Director Al.....ro Gu.....ez Subscribers Only
Jr Copy Writer N....aj M....ev Subscribers Only
Chief Strategy Office Is....la Mu.....and Subscribers Only
Strategic Planner M....na Ri....ri Subscribers Only
General Manager Publicis Italy D...d P....ni Subscribers Only
Business Director Fr.....ca Ba.....hi Subscribers Only
Account Director S...e K....en Subscribers Only
Account Manager Ay......yas B....ro D...ot Subscribers Only
Chief Production Officer Fr.....ca Z....ra Subscribers Only
Head of Video Production A..a S..a Subscribers Only
Art Buyer R....na C....zi Subscribers Only
Producer S....na Sa......llo Subscribers Only
Post Production A...a Ch.....ina Subscribers Only
Digital Art Director Ar....to An....si Subscribers Only
Production e Print Manager T..a Pa....la Subscribers Only
Digital Project Manager O....la Sc....ro Subscribers Only
Digital Producer Supervisor S...na Ca.....ni Subscribers Only
Motion Graphic Designers Pr.....ous Subscribers Only
Motion Graphic Designers S....no M....to Subscribers Only
Motion Graphic Designers M...eo M....no Subscribers Only
Global Head of PR and Communication Is....la C....ni Subscribers Only
Global Senior PR and Communication Manager J...e F...et Subscribers Only
Photographer Ma....io Ca....an Subscribers Only
Photographer Pi.....lo F....ri Subscribers Only
Creative Director M...l T...o Subscribers Only
Art Director A....io Co.....ni Subscribers Only
Art Director Assistant S..a Ma....na Subscribers Only
First Assistant Photographer C...ra Q...ri Subscribers Only
Second Assistant Photographer A...ea C...i Subscribers Only
Stylist E...a Za....ti Subscribers Only
Stylist Assistant B...ca L...i Subscribers Only
Casting S...ne B..t Subscribers Only
Casting Assistant Al.....dra Ri.....di Subscribers Only
Set Designer M....la N....la Subscribers Only
Set builder L....zo Di....sa Subscribers Only
Set designer Assistant G...ia V....co Subscribers Only
Hair and makeup Artist L....zo Z....ta Subscribers Only
Hair and makeup Artist Assistant Fe....ca R...o Subscribers Only
Digital T....so B....an Subscribers Only
Creative Retouching Studio M...in . R....ne Subscribers Only
Production Coordinator St....ia B....to Subscribers Only
Production Assistant Fj....ba M...ti Subscribers Only
Production General Assistant Al.....dro P...ni Subscribers Only
Backstage Photographer Ma....di Pre.......omo Subscribers Only
Media Agency ..D Subscribers Only
4

Royal Air Force - The Force Protecting Space

House 337 packs the thrill and excitement of an action movie into this 60s spot for the UK's Royal Air Force.

TitleThe Force Protecting Space
Agency
Campaign The Force Protecting Space
Advertiser Royal Air Force
Brand Royal Air Force

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Television
Length
Executive Creative Director .o M...e Subscribers Only
Creative Director Ch......her Ri....ll Subscribers Only
Copywriter M....el A...ey Subscribers Only
Strategy Director S...n B....er Subscribers Only
Art Director J..k T...s Subscribers Only
Chief Strategy Officer M..t R...es Subscribers Only
Head of Account Management R....rd Wi....ms Subscribers Only
Account Director O...ia C...oy Subscribers Only
Account Manager K...y M...n Subscribers Only
Project Manager C...y Bu....an Subscribers Only
Agency Producer T..h D..n Subscribers Only
Production Company S...k F...s Subscribers Only
Director ..m G...n Subscribers Only
Managing Director A...ew L...ne Subscribers Only
Executive Producer B...e P...ll Subscribers Only
Producer S..a N...an Subscribers Only
Production Manager A...e E...s Subscribers Only
5

Transport for London - Better and Brighter for Londoners

Transport for London focuses on the completion of the new Elizabeth line and the network's overall effort to provide clean, bright and environmentally-conscious public transport.

TitleBetter and Brighter for Londoners
Agency
Campaign Better and Brighter for Londoners
Advertiser Transport for London
Brand Transport for London

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
EDITOR'S PICK
+1

Philadelphia - You've Got a Friend in Philly

System1's Most Effective this week" Cheese Yes, Cheesy No: Philadelphia Taps the Power of Friendship Philadelphia’s new positioning celebrates the love of friends, and its latest campaign should win it plenty of them. The short, sweet ad from WPP’s All-Star team is the top-scoring cheese ad on the Test Your Ad UK database, but its simplicity masks complex insights into the role of the Philadelphia brand. Read System1’s summary and Test Your Ad report to learn more.

TitleYou've Got a Friend in Philly
Agency
Campaign You've Got a Friend in Philly (Mondelez)
Advertiser Mondelez
Brand Philadelphia

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ResultSubscribers Only
Media Type Television & Cinema
Length
Agency
Creative Team
Brand S...or . Subscribers Only
Marketing Director K....en Mc.....on Subscribers Only
Managing Partner P...e Ms....na Subscribers Only
Project Manager P...be S...er Subscribers Only
Executive Creative Director J...s Ch....ey Subscribers Only
Executive Creative Director ..m Ca....ll Subscribers Only
Executive Creative Director D..e T...rs Subscribers Only
Chief Strategy Officer J...b H...od Subscribers Only
Strategy Director H...ah W..n Subscribers Only
Agency M...rn In.....ce Subscribers Only
Creative Team M...rn In.....ce Subscribers Only
Production A....my F...s Subscribers Only
Director V...e S...bb Subscribers Only
Producer D..e Bi....ll Subscribers Only
Editorial J...ie Sc....tt . ..e Q...ry Subscribers Only
Editor P..l W...s Subscribers Only
Editor ..m J...s Subscribers Only
Post Production ..C Subscribers Only
Special Effects / VFX ..C Subscribers Only
Colorist L..e Mo....on Subscribers Only
Producer O...ia J...op Subscribers Only
Special Effects / VFX D...d F...pe Subscribers Only
Music B..k S..o Subscribers Only
Sound B..k S..o Subscribers Only
Sound Engineer M...us F...ch Subscribers Only
Music Th....re m...c Subscribers Only
Sound Th....re m...c Subscribers Only
Marketing Director V....sa H...er Subscribers Only
Head of Strategy D...a S...an Subscribers Only
Brand Manager C...ra Z...ni Subscribers Only
Strategy Director Kr....na Kl....ak Subscribers Only
Brand Manager R....el Ca....ni Subscribers Only
Managing Partner D..i O�.....nell Subscribers Only
Project Director L..y Gr.....od Subscribers Only
Designer ..e G...er Subscribers Only
Agency O...vy Co.....ing Subscribers Only
Managing Partner J...y Mc.....ey Subscribers Only
Business Director S....en F....ll Subscribers Only
Business Director K...e L....an Subscribers Only
Editor Ch.....na H..l Subscribers Only
Executive Producer O..y Wh.....th Subscribers Only
Producer E...y G....ay Subscribers Only
Music D...d B..s Subscribers Only
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