Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below:
TOP
1
Spam - We Wish you a Figgy Christmas
Spam diversifies its eponymous tinned meat product into a seasonal figgy pudding. Fun animation from BBDO in Minneapolis that explains exactly what figgy pudding is!
| Title | We Wish you a Figgy Christmas |
| Agency | BBDO Minneapolis |
| Campaign | We Wish you a Figgy Christmas |
| Advertiser | Hormel Foods, LLC. |
| Brand | Spam |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Creative | T...or S...er Subscribers Only |
| Chief Executive Officer (CEO) | N..l W...e Subscribers Only |
| Chief Creative Officer | L...a F...ey Subscribers Only |
| Creative Director | M...ew C...ak Subscribers Only |
| Art Director | M...an Ro.....ch Subscribers Only |
| Account Director | ..i S....er Subscribers Only |
| Account Director | K...y H...on Subscribers Only |
| Account Management | E..c Van......ste Subscribers Only |
| Producer | P...r Mc....an Subscribers Only |
| Production Company | .B M...on S...io Subscribers Only |
| Sound | ..e H..i P....ct Subscribers Only |
2
Barbour - One of a Kind-ness
Barbour's 2022 Christmas campaign once again stars Paddington Bear as he carefully chooses a Barbour Re-Loved jacket as a unique gift for grumpy Mr Curry. Barbour Re-Loved is an up-cycling initiative to restore used waxed jackets.
| Title | One of a Kind-ness |
| Campaign | One of a Kindness |
| Advertiser | Barbour |
| Brand | Barbour |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
3
Cointreau - Cointreau Changes Everything
Cointreau exudes Parisian style in this new work from TBWA, as the personified brand makes subtle changes to the party!
| Title | Cointreau Changes Everything |
| Agency | TBWA\PARIS |
| Campaign | Cointreau Changes Everything |
| Advertiser | Rémy Cointreau |
| Brand | Cointreau |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television |
| Length | |
| Soundtrack | Subscribers Only |
| Production Company | Excuse My French |
| Soundtrack Production | \ELSE |
| Advertising Manager | F...y CH.....ERG Subscribers Only |
| Advertising Manager | A...e Ho....nn Subscribers Only |
| Advertising Manager | J...en ZE.....ER Subscribers Only |
| Agency executive | Jea.......�ois R...er Subscribers Only |
| Agency executive | H..o C...it Subscribers Only |
| Agency executive | M...a J...an Subscribers Only |
| Agency executive | ..é L....ET Subscribers Only |
| Creative Director | Be....in M....al Subscribers Only |
| Creative Director | F....in Cl....ie Subscribers Only |
| Strategic Planner | V....nt G...l Subscribers Only |
| Strategic Planner | ..�a R....RE Subscribers Only |
| Art Buyer | F...el S...n Subscribers Only |
| Art Director | S�.....ien G...et Subscribers Only |
| Copywriter | Jo....in P....au Subscribers Only |
| Production Company | SM....ER Subscribers Only |
| Producer | J...ôme R...i Subscribers Only |
| Director | B...n B....ic Subscribers Only |
| Production Director | O....er T...n Subscribers Only |
| Chief Operator | A...e Ch.....ff Subscribers Only |
| Head of Production | M...me B...on Subscribers Only |
| Creative Producer | Lo....ne Po.....non Subscribers Only |
| Post Production | D....al Di....ct Subscribers Only |
| Post-production Producer | E...e G...oa Subscribers Only |
| Post-production Producer | Fr....ois S....dt Subscribers Only |
| Editor | W...er M....ot Subscribers Only |
| Grade | Ma....eu CA....NE Subscribers Only |
| Shoot Supervisor | L....nt La.....ie Subscribers Only |
| FX 3D | Y..n N....AS M...E Subscribers Only |
| Matte Painting | Q....in M....le Subscribers Only |
| Flame Compositor | M....el M....es Subscribers Only |
| Nuke Artist | F....ce TH....EL Subscribers Only |
| Head of Music & Sound | O....er Le....re Subscribers Only |
| Sound Director | F...y M....is Subscribers Only |
| Music Art Director | Fe.....nd H..T Subscribers Only |
| Sound Engineer | Ma....eu S....ez Subscribers Only |
| Sound Coordination | M....nie B....et Subscribers Only |
| Business Affairs | M...on .E G....HE Subscribers Only |
| Print Art Director | P....ne Se.....ult Subscribers Only |
| Print Art Director | Cy....le De....ey Subscribers Only |
| Print production | WO.....IRL Subscribers Only |
| Photographer | A...ud P...a Subscribers Only |
| Photographer's Agent | ..M Subscribers Only |
| Production Company | A...SI Subscribers Only |
| Photographer / Director | Ma....eu D....MB Subscribers Only |
| Photographer | L...s De....er Subscribers Only |
| Photographer's Agent | B...e Pas.......sse Subscribers Only |
| Art Director Assistant | Cl....nce P...NT Subscribers Only |
| Music Publisher | Ca....ll Co....ly &...; .o Subscribers Only |
| Music | C....es .U G..S .E BO.....UIN P....EZ Subscribers Only |
| Music | ..m D...AU Subscribers Only |
| Music | D...d G...UE Subscribers Only |
| Music | H...i G..N Subscribers Only |
| Music | M...in N....NN Subscribers Only |
| Music Lyricist | F...e BE.....UI Subscribers Only |
| Label | ..r . W...e Subscribers Only |
| Label | M..a M...c Subscribers Only |
4
Penny - The Rift
German retailer Penny is firmly establishing itself as a leader in social awareness and positive activations. This stand-out, cinematic new work from Serviceplan looks at societal rifts caused by recent global stressors and offers a platform to help cope, called Let's Talk.
| Title | The Rift |
| Agency | Serviceplan Germany |
| Campaign | The Rift |
| Advertiser | PENNY |
| Brand | Penny |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | Ne....st G..H . ... .G Subscribers Only |
| Production Company | A...ak F..m G..H Subscribers Only |
| Director | ..b E....ds Subscribers Only |
| Director of Photography (DOP) | K...er T...n Subscribers Only |
| Production Designer | K..e Q...n Subscribers Only |
| Costume | F...zi N...ci Subscribers Only |
| Supervisor | ..i P....cu Subscribers Only |
| Supervisor | S....en G...so Subscribers Only |
| Executive Producer | Ch.....ph Pet......ser Subscribers Only |
| Production Company Producer | B...rn Kr�......evy Subscribers Only |
| Production Service Company | I..n F...s Subscribers Only |
| Managing Director | Ch.....ph E...ke Subscribers Only |
| Managing Partner | M....el J...r Subscribers Only |
| Creative Director | M...tz D...ig Subscribers Only |
| Creative Director | Ma....as Sc....er Subscribers Only |
| Copywriter | Ka.....na K..g Subscribers Only |
| Account Manager | A....ia Sc.....er Subscribers Only |
| Account Director | Fr.....ke St....el Subscribers Only |
| Account Manager | M...�n Ec......yer Subscribers Only |
| Executive Producer | A...a Bl.....ll Subscribers Only |
| Production Company Producer | Je....er M....ls Subscribers Only |
| Advertising Manager | S...an G....ens Subscribers Only |
| Advertising Manager | M...us H..s Subscribers Only |
| Advertising Manager | W...er He......ack Subscribers Only |
| Advertising Manager | T...as R....ch Subscribers Only |
| Advertising Manager | Fr.....ike P...r Subscribers Only |
5
Downy Unstopables - I’m Not Doing It
We close out this last global Top5 of the year with a sneak peek at 2023! P&G's Downy has its eye on the Super Bowl, with the launch of a teaser spot last week in the US. Stay tuned for the full story as new ads are released next year!
| Title | I’m Not Doing It |
| Agency | Saatchi & Saatchi NY |
| Campaign | Super Bowl Commercial |
| Advertiser | Procter & Gamble |
| Brand | Downy Unstopables |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | Biscuit Filmworks LA |
| Chief Creative Officer | D...el L....on Subscribers Only |
| Chief Creative Officer, Woven | C..o Sa.....to Subscribers Only |
| Creative Director | B...n P....ey Subscribers Only |
| Creative Director | T...n Gu.....on Subscribers Only |
| Senior Art Director | L..s P...o Subscribers Only |
| Senior Copywriter | N..k R...no Subscribers Only |
| Director, Integrated Production | ..m L....lo Subscribers Only |
| Senior Producer | Da....le H....ck Subscribers Only |
| Associate Producer | A..a J...s Subscribers Only |
| CEO, Woven Collaborative | S...h Be....nt Subscribers Only |
| SVP, Group Account Director | ..n B....an Subscribers Only |
| Account Director | K...r Sh....an Subscribers Only |
| Digital Account Supervisor | Al.....ra La....ta Subscribers Only |
| Account Executive | C...ly S...ps Subscribers Only |
| Senior Project Manager | M..t M....re Subscribers Only |
| SVP, Global Strategy Director | J...a Pe......oto Subscribers Only |
| VP, Director Experience Strategy | C...s G....rt Subscribers Only |
| Senior Business Affairs Manager | L..a R...er Subscribers Only |
| Associate Director Business Affairs | A...e O'.....ll Subscribers Only |
| SVP Fabric Care North America | M...in H....ch Subscribers Only |
| Senior Brand Director, Downy | J...y M....ll Subscribers Only |
| Brand Director | B...n C...r Subscribers Only |
| Senior Brand Manager | Z..h K...s Subscribers Only |
| BBIC | M..t L..b Subscribers Only |
| Senior Communications Manager | H...y M...si Subscribers Only |
| Director, North American Content | P..l C...k Subscribers Only |
| Media Director Laundry and FE | M..t O...Shea Subscribers Only |
| Senior Media Manager FE | ..v M...in Subscribers Only |
| Media Manager FE | D...el K...y Subscribers Only |
| Media Specialist FE | A...ey ..n Subscribers Only |
| Group Senior Vice President, Brand Management & Strategy | D...a S...a Subscribers Only |
| Group Senior Vice President, Talent & Partnerships | M....sa Fe....te Subscribers Only |
| Group Senior Vice President, Brand Business | Sa....ha H....rn Subscribers Only |
| Senior Vice President, Project Management | A...ha Ga.....el Subscribers Only |
| Vice President, Digital | A...la Pe.....no Subscribers Only |
| Vice President, Earned Media | Pa....ia J...s Subscribers Only |
| Vice President, Brand Management | N...i Gr....ns Subscribers Only |
| Senior Account Supervisor, Brand Management | M...e Be.....au Subscribers Only |
| Senior Account Supervisor, Earned Media | N...le T...o Subscribers Only |
| Senior Account Supervisor, Digital | G...e K...ra Subscribers Only |
| Account Supervisor, Earned Media | Ka.....ne Du....vy Subscribers Only |
| Senior Account Executive, Brand Management & Earned Media | L...en L....ix Subscribers Only |
| Senior Account Executive, Brand Management & Digital | J....ca C...er Subscribers Only |
| Assistant Account Executive, Brand Management & Earned Media | D...a D...to Subscribers Only |
| SVP Talent | L..i G...en Subscribers Only |
| Senior Manager | J..l R...en Subscribers Only |
| Assistant Manager | H...y C...e Subscribers Only |
| Director | A...n S....er Subscribers Only |
| DP | D..n B...e Subscribers Only |
| Partner / Managing Director | S...n L..y Subscribers Only |
| Executive Producer | H...y V..a Subscribers Only |
| Head of Production | S..n M...y Subscribers Only |
| Producer | T...a St....ns Subscribers Only |
| Editor | J..f Fe....zo Subscribers Only |
| Partner/EP | S..a S...r Subscribers Only |
| Senior Post Producer | A...ew Cr....ta Subscribers Only |
| Assistant Editor | C...s A...l Subscribers Only |
| Senior Mixer/Sound Designer | S...e P...ki Subscribers Only |
| Associate Audio Engineer | Ca.....ne Sa......nni Subscribers Only |
| Associate Audio Engineer | A...ew Wo......ski Subscribers Only |
| Senior Audio Producer | L...en B...e Subscribers Only |
| Audio Producer | C...ie M....ry Subscribers Only |
| Senior Colorist | A...an S...y Subscribers Only |
| Color Producer | B..d M...in Subscribers Only |
| Color Producer | ..x H...on Subscribers Only |
| Associate Color Producer | B...n C...y Subscribers Only |
| Color Assists | Sc....tt T...le &...; S...il Ga.....ju Subscribers Only |
| Creative Director, VFX Artist/Supervisor | A...ew Gr....li Subscribers Only |
| Executive Producer, Commercial Post | J...e Sc....tz Subscribers Only |
| Producer, VFX and Finishing | K....ha A...n Subscribers Only |
| Flame Assistant | J...b Ro....on Subscribers Only |
| Executive Creative Director | A...is E...z Subscribers Only |
| Executive Producer | J...s Za....ta Subscribers Only |
| Producer | L...ta A....ez Subscribers Only |
| Associate Producer | M..t K..r Subscribers Only |
| Composer | A...n K...er Subscribers Only |
| Agency | W...n Col.......ive Subscribers Only |
