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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Dec 10, 2020

NHS Charities Together - The Gift

Iris

Choose a gift that donates to the NHS.

Iris

Iris London, United Kingdom

Awards

12705

This ad is part of the ACT Responsible Collection

Brand: NHS Charities Together
Country: United Kingdom

Advertiser: NHS Charities Together

Title	The Gift
Brief	Inspired by the true spirit of Christmas, the gift of giving, we wanted to remind people that it has been the NHS staff who have shown the nation what giving really means. We wanted to use the Christmas season as an opportunity to remind people of those who have given everything to save others. The 90” hero film we created beautifully captures the selfless work of NHS staff. The story follows an elderly man in hospital as he is nursed back to health by NHS nurses and doctors, allowing him to make a full recovery just in time for Christmas. When the big day arrives our hero nurse receives a special ‘thank you’ present as she realises who her patient really was…
Agency	Iris
Campaign	The Gift
Advertiser	NHS Charities Together
Brand	NHS Charities Together
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	90 seconds
Soundtrack	Subscribers Only
More Information	Subscribers Only
Chief Marketing Officer (CMO)	..y B...on Subscribers Only
Production Company	Sw.....op Subscribers Only
Director	N....as J..k D...es Subscribers Only
Executive Producer	M...an Wh....ck Subscribers Only
Executive Producer	J...in Edm......ite Subscribers Only
Production Company Producer	J....ca W...e Subscribers Only
Production Manager	M....la S....iz G...n Subscribers Only
Editor	B...y M..d Subscribers Only
Colourist	S...ne Gr.....ola Subscribers Only
Time Based Arts	S...ne Gr.....ola Subscribers Only
Special Effects / VFX	... . Subscribers Only
Sound	..m R...on Subscribers Only
Music Supervision	Th....re m...c Subscribers Only
Group Account Director	V...y M...ow Subscribers Only
Group Account Director	G...t H...er Subscribers Only
Creative Director	D...l C...s Subscribers Only
Creative Team	F...pa Ma....io Subscribers Only
Creative Team	M....el B...ko Subscribers Only
Strategy Director	C...s W....un Subscribers Only
Strategy Director	..m E....ds Subscribers Only
Head of Moving Image Production	M....el H...ey Subscribers Only
Head of Moving Image Production	M....el H...ey Subscribers Only
Integrated Producer	K..k M...en Subscribers Only
Designer	D...en M..l Subscribers Only
Head of Design	L...y M...h Subscribers Only
Head of Design	P..l S...an Subscribers Only
Head of PR	F..n D...y Subscribers Only
Trade PR	R...el Ge....ty Subscribers Only

The Salvation Army - The Scrooge

Make It Simple

Every gift is precious.

Make It Simple Helsinki, Finland

9754

This ad is part of the ACT Responsible Collection

Brand: The Salvation Army
Country: Finland

Advertiser: The Salvation Army

Title	The Scrooge
Agency	Make It Simple
Campaign	The Scrooge
Advertiser	The Salvation Army
Brand	The Salvation Army
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Posted	December 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	90 seconds
Creative Director	J...ko T...i Subscribers Only
Copywriter	J...ko T...i Subscribers Only
Art Director	J...a M...io Subscribers Only
Director	M...us V...iö Subscribers Only

Great Ormond Street Hospital & Charity - Home for Christmas

adam&eveDDB

Every child deserves to be home for Christmas.

adam&eveDDB

adam&eveDDB London, United Kingdom

10863

This ad is part of the ACT Responsible Collection

Brand: Great Ormond Street Hospital & Charity
Country: United Kingdom

Advertiser: Great Ormond Street Hospital

Title	Home for Christmas
Agency	adam&eveDDB
Campaign	Home for Christmas
Advertiser	Great Ormond Street Hospital
Brand	Great Ormond Street Hospital & Charity
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Television
Length	90 seconds

IGA - Made With Love

SID LEE MONTREAL

Sharing is everything.

Title	Made With Love
Agency	SID LEE MONTREAL
Campaign	Made With Love
Advertiser	IGA
Brand	IGA
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	120 seconds
Executive Creative Director	A..x B....er Subscribers Only
Creative Director	A..x B....er Subscribers Only
Director of Strategy	P....ne R...n Subscribers Only
Production Company	S..d Subscribers Only
Music & Sound Design	Ci.....lex Subscribers Only
Audio Post Production	B..D Subscribers Only

Solace Women's Aid - #MakeItStop Christmas Campaign

Stack

Stop women and children reliving domestic abuse and sexual violence.

Stack

Stack London, United Kingdom

9030

This ad is part of the ACT Responsible Collection

Brand: Solace Women's Aid
Country: United Kingdom

Advertiser: Solace Women's Aid

Title	#MakeItStop Christmas Campaign
Agency	Stack
Campaign	Make It Stop Christmas Campaign
Advertiser	Solace Women's Aid
Brand	Solace Women's Aid
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Television
Length	60 seconds
Producer	K...ty M....lm Subscribers Only
Editor	P...t P....aa Subscribers Only
Audio Post Production	A..x G....on Subscribers Only

Cartoon Network + Dr. Kira Banks, The Institute for Healing Justice and Equity - Tell the Whole Story

Black inventors, heroes, and leaders are often left out of history. Ask yourself as you're learning...who is the focus? Why? Question the story.

9445

This ad is part of the ACT Responsible Collection

Brand: Cartoon Network + Dr. Kira Banks, The Institute for Healing Justice and Equity
Country: United States

Advertiser: Cartoon Network + Dr. Kira Banks, The Institute for Healing Justice and Equity

Title	Tell the Whole Story
Campaign	Tell the Whole Story
Advertiser	Cartoon Network + Dr. Kira Banks, The Institute for Healing Justice and Equity
Brand	Cartoon Network + Dr. Kira Banks, The Institute for Healing Justice and Equity
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Flash Animation
Length	110 seconds