The oldest beer brand in Peru developed the first bot (available in the gamers' platform Discord), which translates in real time and in sign language the conversations between friends in an online game. This allows deaf people to be part of the interaction and, therefore, to be socially included in the world of video games.
Title | E-nterpreters (Spanish) |
Agency | Fahrenheit DDB |
Campaign | E-nterpreters |
Advertiser | Backus |
Brand | Pilsen Callao |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Digital |
Length | |
Partner / Chief Creative Officer | R....do Ch....ck Subscribers Only |
Partner/Dir. General Brand Director | A....to G....et Subscribers Only |
Executive Creative Director | S...io F...co Subscribers Only |
Creative Director | A..o S...a Subscribers Only |
Creative Director | R..y C....es Subscribers Only |
Account Director | Fi....la E...jo Subscribers Only |
Account Supervisor | S...ra A...ro Subscribers Only |
Account Executive | R...na P..o Subscribers Only |
Account Executive | C....ia O...a Subscribers Only |
VP Marketing | A...ro .e L..a Subscribers Only |
Advertising Manager | C...en M...�a Be......lor Subscribers Only |
Advertising Manager | D...el Vi....án Subscribers Only |
Advertising Manager | A...ea R..z Subscribers Only |
Production Company | Ka....;O F...s Subscribers Only |
Director | G....mo Co....la Subscribers Only |
Post Production | N...vo S...io Subscribers Only |
Colorist | D...el Ca....én Subscribers Only |
Animation | H...r Va.....res Subscribers Only |
Post Production | O....do Mo....far Subscribers Only |
Online Artist | Fe....do L...ez Subscribers Only |
Executive Post Producer | A...ea .e .a T...e Subscribers Only |
Production Manager | S...ia Ka....to Subscribers Only |
Assistant Director | Cam.......gaspi Subscribers Only |
Production Company | ..s Ja....es Subscribers Only |
Production Coordinator | Me....es Be....pi Subscribers Only |
Agency Producer | Ga....la C...vez Subscribers Only |
Production Manager | V....sa D..az Subscribers Only |
Executive Producer | A...hú R...do Subscribers Only |
Executive Producer | L....na Ca....es Subscribers Only |
Executive Producer | M...r G....za Subscribers Only |
Innovation Manager | A...ea Co....to Subscribers Only |
Sound | S...o Subscribers Only |
Planning Director | Gi....na L..o Subscribers Only |
Director of Brand Strategy | J..e Ro.....ez Subscribers Only |
Senior Planner | Jo....an J...bs Subscribers Only |
Planning Team | R....de V..a M....ño Subscribers Only |
Social Media Manager | L..s A...so Mo.....nos Subscribers Only |
Community Manager | Al.....ro L...te Subscribers Only |
Art Director | C...os Hil......ndt Subscribers Only |
Director of Photography (DOP) | R...o R...s Subscribers Only |
Senior Creative Copywriter | K...y Q...oz Subscribers Only |
Technology Developement | C...ys .D Subscribers Only |
Development | T...he Subscribers Only |
PR Agency | N....r6 Subscribers Only |
In the public space of all cities, including bar bathrooms, there are countless graffiti that allude to the male member and that together with other images have disruptive messages. To re-signify them and make better use of them, McCann Santiago created Graffitesti for the National Cancer Institute, which aims to enhance the work of the entity that works to educate and raise awareness about this disease in the population. The campaign uses the penises drawn in the city as a central medium, usually meaningless, but now they will serve to save lives through hundreds of stickers with hands arranged on top with information that teaches how to perform a testicular palpation test, illustrating 3 simple steps of self-examination: Palpate, Repeat, Check.
Title | Graffitesticle |
Agency | McCann Santiago de Chile |
Campaign | Graffitesticle |
Advertiser | National Cancer Institute (NCI) |
Brand | National Cancer Institute |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Length | |
More Information | Subscribers Only |
Chief Creative Officer | J..é I....io S...ri Subscribers Only |
Creative Director | F...pe Ab....le Subscribers Only |
Creative Editor | A...is Hu......lán Subscribers Only |
Art Director | D...o R....ez Subscribers Only |
Digital Design | An.....la O...co Subscribers Only |
Production Company | A...on F...s Subscribers Only |
Director | Fr.....co Re.....ren Subscribers Only |
As part of the International Day for the Elimination of Violence Against Women, Movistar together with Havas+ launched the powerful action "Minute 8: the minute of silence that started the conversation", in which in all programs of Movistar's Prime platform, every 8 minutes 1 minute of silence was made in memory of the victims of gender violence, and above all to highlight the magnitude of the problem.
Title | Minute 8: the minute of silence that started the conversation |
Agency | Havas Worldwide Peru |
Campaign | Minute 8 |
Advertiser | Movistar |
Brand | Movistar |
Posted | March 2022 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
CCO Havas Group Peru | Ma....io Fern..........donado Subscribers Only |
Creative Director | D...el P...do Subscribers Only |
External Art Director | J..n A...és Subscribers Only |
Art Director | R...k An....on Subscribers Only |
HSBC has a plan to reduce its carbon footprint to 0 by 2030 and help all its customers to achieve it by 2050. Therefore, to get bank users on board, the agency launched a campaign that seeks to raise awareness about the unnecessary use of natural resources every time ATM tickets are printed. The agency brought to everyone's attention the unnecessary use of resources through an animated spot directed by Javier Lourenço of BITT Animation.
Title | Let´s make the planet not pay the cost |
Agency | DAVID |
Campaign | Let´s make the planet not pay the cost |
Advertiser | HSBC |
Brand | HSBC |
Posted | March 2022 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Television & Cinema |
Length | |
Art Director | L..z F...pe J...er Subscribers Only |
Art Director | J...an T....co Subscribers Only |
Head of Production | J...na O...a Subscribers Only |
Producer | Ag....na P...z P...e Subscribers Only |
Production Company | B..T Subscribers Only |
Creative / Art Direction | A...ro O...ga B....hi Subscribers Only |
Head of Production | M....la Fa....as Subscribers Only |
Head of Production | P...r R....rez Subscribers Only |
Cerveza Victoria & Ogilvy Mexico create a documentary that exposes and makes visible the work of Zapotec filmmaker Martha Colmenares, a work that will see the light almost 40 years after its creation.
Title | Invisible Stories |
Title (original language) | Historias Invisibles |
Agency | Ogilvy Mexico |
Campaign | Invisible Films |
Advertiser | AB Inbev |
Brand | Cerveza Victoria |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Web Film |
Length | |
CEO México and Miami | Ve....ica He.....dez Subscribers Only |
CCO LATAM | J....ca Ap.....iz Subscribers Only |
Chief Creative Officer | D...o Ro.....uez Subscribers Only |
Business Leader | P...r Tr....is Subscribers Only |
Creative Director | J...er M..o Subscribers Only |
Creative Director | K...n M...ia Subscribers Only |
Creative | �...el I...ñez Subscribers Only |
Copywriter | �...el I...ñez Subscribers Only |
Copywriter | K...n M...ia Subscribers Only |
Art Director | J...er M..o Subscribers Only |
Art Director | I...el M..a Subscribers Only |
Art Director | Jo....an Ap....io Subscribers Only |
Head of Production | R..a E...a Ar.....di Subscribers Only |
Planning | M...el Qu......lla Subscribers Only |
Planning | I...l E...za Subscribers Only |
VICE PRESIDENT MARKETING | F...io B....ho Subscribers Only |
Brand Director | M...ín R....za Subscribers Only |
Brand Manager | B...i Subscribers Only |
Brand Manager | M....la T....ño Subscribers Only |
Brand Manager | J....ca F...es Subscribers Only |
Brand Manager | D...el Ci....os Subscribers Only |
CONTENT MANAGER | B...m Ro.....uez Subscribers Only |
CONTENT MANAGER | O....do C...ro Subscribers Only |
Liquid Art | E....ue C...al Subscribers Only |
Liquid Art | J...er M....do Subscribers Only |
Liquid Art | P....na G...án Subscribers Only |
Production | J...b ..n De.....llo .e I...k Subscribers Only |
Director | R....do Gar.......teras Subscribers Only |
Producer | K...i G...ra Subscribers Only |
Executive Producer | P..o Ga......gui Subscribers Only |
Characters | M...ha Co.....res C..z Subscribers Only |
Characters | I...i Re....diz Subscribers Only |
Characters | H...ee M....es F...es Subscribers Only |
Script | J...s C...o G...ía Subscribers Only |
Script | L...a Na.....te Subscribers Only |
Music | Ch.....an P...s Subscribers Only |
Director of Photography (DOP) | .a V....uez Co.....res Subscribers Only |
Poster | I...i Re....diz Subscribers Only |
Online Producer | N..a W..a Ca....co Subscribers Only |
Sound Design and Mix | E....do Ca....lo Subscribers Only |
Direct sound and drone | I...el J....ez T...a Subscribers Only |
Post Production | An.....ia Ro.....uez Subscribers Only |
Edition and online | Fr.....co Gu.....rez Subscribers Only |
Color correction | E...r Re....do Subscribers Only |