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Innovative Marketing

Best of innovative marketing : Feb 12, 2024

1

CEAFA - Lost in the World (Fortnite)

L'art de simuler la maladie avec une map Fortnite qui semble bourrée d'erreur pour sensibiliser aux symptômes d'Alzheimer.

TitleLost in the World (Fortnite)
Agency
Campaign Lost in The World
Advertiser Confederación Española de Alzheimer y otras demencias (CEAFA)
Brand CEAFA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Gaming
Length
Executive Creative Director R....go Go....ez Subscribers Only
2

Durex - The Art of Sex Ed (Film)

Quand des chefs d'œuvre polonais sont transformés en outils pédagogiques pour compenser un manque d'éducation sexuelle.

TitleThe Art of Sex Ed (Film)
Agency
Campaign The Art of Sex Ed
Advertiser Reckitt Benckiser
Brand Durex

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Chief Creative Officer D...d Sz......iak Subscribers Only
Creative Director A..a C...n Subscribers Only
Creative technologist �...asz Ja......tha Subscribers Only
Art Director Ka.....na Ce.....ka Subscribers Only
Art Director A....ej Ma.....ka Subscribers Only
Copywriter R...ł K...se Subscribers Only
Copywriter D...an Pa......ski Subscribers Only
Planning Director A..a Kl....ka Subscribers Only
Client Partner F...RA Fo.....ion ..r W...n ..d F...ly Pl....ng Subscribers Only
Media Agency ..D P...nd Subscribers Only
Digital Marketing Agency T...s .f ..y Subscribers Only
3

Vaseline - Skins for Skin

Des influenceurs gamers se séparent de leurs skins pour sensibiliser au don de peau, grâce à Vaseline

TitleSkins for Skin
Agency
Campaign Skins for Skin
Advertiser Unilever
Brand Vaseline

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Gaming
Length
Chief Creative Officer N....as C....nt Subscribers Only
Chief Creative Officer M...o Ve.....to Subscribers Only
Creative Director N....as C....nt Subscribers Only
Associate Creative Director ..a O...po Subscribers Only
Art Director ..a O...po Subscribers Only
Associate Creative Director S....ya M....ra Subscribers Only
Copywriter S....ya M....ra Subscribers Only
Copywriter J...me ..h Subscribers Only
Creative Team A....ny M....rd Subscribers Only
Business Director .J P..a Subscribers Only
Account Manager J..y ..w Subscribers Only
Account Director J...e D....ouza Subscribers Only
4

SFA - Museum of Extinct Mobility

Une visite virtuelle d'un musée destiné à promouvoir la mobilité alors que la sédentarité s'installe.

TitleMuseum of Extinct Mobility
Agency
Campaign Museum Of Extinct Mobility
Advertiser Sports for All Federation
Brand SFA

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PostedFebruary 2024
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Case Study
Length
MarketSubscribers Only
Executive Creative Director S...i Al.....li Subscribers Only
5

Schweppes - The Social Sound

Transformer des écouteurs souvent utilisés pour s'isoler, en un moyen de connexion sociale. En partenariat avec l'artiste Daliwonga, une expérience immersive a été créée où les fans ont utilisé des écouteurs pour suivre une piste audio 3D et trouver un concert secret à Cape Town, Afrique du Sud. Cette expérience, combinant technologie audio spatiale et GPS, a dynamiquement ajusté la musique en fonction de la proximité des utilisateurs du lieu du concert.

TitleThe Social Sound
Agency
Campaign The Social Sound
Advertiser Suntory
Brand Schweppes

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Business SectorSubscribers Only
Media Type Case Study
Length
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