Best of innovative marketing : Mar 11, 2024

BMW - BMW iJack

Serviceplan Middle East

Quand BMW s'amuse avec Google Maps qui localise les bornes de recharges sur Dubai pour promouvoir, virtuellement, sa gamme de véhicules électriques.

Serviceplan Middle East

Serviceplan Middle East Dubai, United Arab Emirates

Awards

1517

Brand: BMW
Country: United Arab Emirates

Advertiser: BMW

Title	BMW iJack
Agency	Serviceplan Middle East
Campaign	BMW iJack
Advertiser	BMW
Brand	BMW
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Digital
Length	60 seconds
Group Business Director	K...m M...eh Subscribers Only
Creative Director	A...e C...o Subscribers Only
Managing Partner	N....ie S....an Subscribers Only
Strategist	K...m M...eh Subscribers Only
Account Manager	G...a G....lu Subscribers Only
Account Executive	N..a K...i Subscribers Only
Account Executive	T...k D...r Subscribers Only
Chief Creative Officer	Ak....sh B...i Subscribers Only
Executive Creative Director	N....nt S..h Subscribers Only
Associate Creative Director	S...er S..i Subscribers Only
Associate Creative Director	K....th B...es Subscribers Only
Associate Creative Director	A...na Gop.......nan Subscribers Only
Associate Creative Director	D...el Za.....co Subscribers Only
Art Director	K...l G....ni Subscribers Only
Art Director	Y...r ..i Subscribers Only
Copywriter	Z..n S....in Subscribers Only
Copywriter	M...am M...of Subscribers Only
Art Director	Al.....ro B...y Subscribers Only
Agency Producer	G....ka S..d Subscribers Only
Head of Marketing	..i Kh.....ah Subscribers Only
Communications Manager	M...am .l R...an Subscribers Only

Heinz - Target Your Hunger

DDB Miami

Transformer la mire de visée des gameurs, grâce à stickers de snacks populaires comme des hamburgers et des tomates, ce n'est possible que grâce aux livraisons exclusives du restaurant de hamburgers BURGA.

DDB Miami

DDB Miami Coral Gables, United States

1858

Brand: Heinz
Country: United States

Advertiser: Kraft Foods, Inc.

Title	Target Your Hunger
Agency	DDB Miami
Campaign	Target Your Hunger
Advertiser	Kraft Foods, Inc.
Brand	Heinz
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Gaming
Length	45 seconds
Chief Executive Officer (CEO)	P...o C...ves Subscribers Only
Chief Executive Officer (CEO)	J...er M..a R...s Subscribers Only
Chief Creative Officer	K...o K...n B...es Subscribers Only
Art Director	..e A...z Subscribers Only
Art Director	C...os R....do Subscribers Only
Art Director	D...i C....ho Subscribers Only
Creative Team	M...o Ma....ez Subscribers Only
Creative Team	N...ia Cr.....lli Subscribers Only
Creative Team	J..e P...o B...es Subscribers Only

Government of Sindh / SPHF - ClimateChangeTown.Pk

Impact BBDO

Comment le simple fait de remettre un point sur les cartes de Google Maps a aidé à rappeler les inondations dévastatrices.

Impact BBDO

Impact BBDO Dubai, United Arab Emirates

Awards

376

This ad is part of the ACT Responsible Collection

Brand: Government of Sindh / SPHF
Country: United Arab Emirates

Advertiser: Government of Sindh / SPHF

Title	ClimateChangeTown.Pk
Agency	Impact BBDO
Campaign	ClimateChangeTown.Pk
Advertiser	Government of Sindh / SPHF
Brand	Government of Sindh / SPHF
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Posted	March 2024
Business Sector	Subscribers Only
Media Type	Case Study

SFA - Visit

Webedia

Un musée qui plonge dans une expérience digitale où la mobilité n'est plus et où la sédentarité s'est installée pour nos enfants.

Webedia

Webedia Riyadh, Saudi Arabia

294

This ad is part of the ACT Responsible Collection

Brand: SFA
Country: Saudi Arabia

Advertiser: Sports for All Federation

Title	Visit
Agency	Webedia
Campaign	Museum Of Extinct Mobility
Advertiser	Sports for All Federation
Brand	SFA
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Posted	February 2024
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Case Study
Length	69 seconds
Market	Subscribers Only
Executive Creative Director	S...i Al.....li Subscribers Only

Amnesty International Italia - The Humanity Check

Amnesty International dénonce les bombardements sur Gaza en détournant le mécanisme des captchas.

Awards

412

This ad is part of the ACT Responsible Collection

Brand: Amnesty International Italia
Country: Italy

Advertiser: Amnesty International

Title	The Humanity Check
Campaign	The Humanity Check
Advertiser	Amnesty International
Brand	Amnesty International Italia
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Date of First Broadcast/Publication	Subscribers Only
Product	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	120 seconds
Head of Digital Unit	Samanta Paladino
Digital Marketing Officer	Anna Guglielmi
Digital Content Senior Officer	Federico Ferrari
Creative Director	Michele Mari
Senior Creative	Giovanni Adamo, Niccolò Bossi, Andrea Casturà, Vito Luigi Giannoccaro
Editor/Motion Designer	Gregorio Prota
Sound Engineer	Cufosound
Photo	Mahmud Hams /AFP, Mohammed Abed /AFP, Majdi Fathi /NurPhoto, Ahmad Hasaballah \| Getty Images
Music	Pond5
SFX	Pixabay