| Title | Bear |
| Campaign | Day of the Tropics |
| Advertiser | Lion Heart |
| Brand | Lion Heart |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Advertising Agencies |
| Tagline | The monsters are not just viruses |
| Story | If we can do something with what we know, it is to apply it with a purpose, that of generating positive change for the world. June 29 is celebrated as the international day of the tropics, one of the regions with the greatest biodiversity on the planet where, despite the pandemic, 2020 saw its destruction increase by 12% more than the previous year. Unveiling the sad and monstrous reality of knowing that not only a virus affects us, but also the irresponsibility and greed of the human hand. |
| Media Type | |
| Creative Director | Luis Leon / Lion |
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