| Title | Anaconda |
| Agency | Agencia Vena |
| Campaign | Let conservation not be a tale |
| Advertiser | We can be Heroes |
| Brand | We can be Heroes |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | This March 21st, we commemorate the International Day of Forests, a date designated by the UN to raise awareness among the population about the importance of protecting and preserving our forests. Unfortunately, year after year, these good intentions remain mere words. Forest fires and the increasing deforestation are just some examples of how conservation becomes a mere tale. That's why we launched "Let conservation not be a tale", a campaign aimed at raising awareness about this issue and preventing the new forestry law, which contravenes constitutional provisions and mainly affects the biodiversity of the Amazon. Together, let's make conservation a reality! |
| Media Type | |
| Creative Director | Luis Leon |
| Creative Director | Dennis Kuoman |
| Art Director | Luis Leon |
| Art Director | Rodrigo Moreno |
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