My Latest Work
SEE ALL WORK"Don't Let Your Vacation Ruin Your Vacation - Air Travel"
Little Red
Motown
The LEGO® Chevy Silverado – Getaway
About me
Creative Director/Copywriter with varied experience in national and international brand-level advertising. My work history spans from luxury cars to chewing gum, large-scale multi-million-dollar productions to spur of the moment social media executions. Please see my portfolio for a clearer view of what I do.
Sector Experience
People I worked with
Tim Mattimore
Creative Director
Commonwealth//McCann, Detroit
Bob Guisgand
Executive Creative Director
Commonwealth//McCann, Detroit
Duffy Patten
SVP Creative Director
Campbell-Ewald Advertising
Gary Pascoe
Chief Creative Officer
Commonwealth//McCann, Detroit
Kelly Balagna
Executive Producer
Division 7
My Work
SEE ALL WORKScars
- BRAND:
- Chevrolet Silverado
- AGENCY:
- Commonwealth//McCann
From Like to Love
- BRAND:
- Chevrolet
- AGENCY:
- Commonwealth//McCann
Trailer
- BRAND:
- Chevrolet
- AGENCY:
- Commonwealth//McCann
Saws
- BRAND:
- Chevrolet
- AGENCY:
- Commonwealth//McCann
Mobile Office
- BRAND:
- Chevrolet
- AGENCY:
- Commonwealth//McCann
Muffin Top
- BRAND:
- Lifesavers
- AGENCY:
- Energy BBDO
We Are Sweet
- BRAND:
- Lifesavers
- AGENCY:
- Energy BBDO
Never
- BRAND:
- Darfur
- AGENCY:
- Energy BBDO
Positions
Creative Director
Detroit, United States
December 2014 - Present (9 years 6 months)
Creative lead, Chevrolet Car Group.
Little Red
- BRAND:
- Chevrolet
- AGENCY:
- Commonwealth//McCann
Motown
- BRAND:
- Motown Museum
- AGENCY:
- Commonwealth//McCann
Scars
- BRAND:
- Chevrolet Silverado
- AGENCY:
- Commonwealth//McCann
From Like to Love
- BRAND:
- Chevrolet
- AGENCY:
- Commonwealth//McCann
Trailer
- BRAND:
- Chevrolet
- AGENCY:
- Commonwealth//McCann
Saws
- BRAND:
- Chevrolet
- AGENCY:
- Commonwealth//McCann
Mobile Office
- BRAND:
- Chevrolet
- AGENCY:
- Commonwealth//McCann
During my decade at Energy BBDO I worked across nearly every account on their roster. For the majority of my time I was a Creative Director on their Wrigley brands, including but not limited to Orbit, 5 gum, and Lifesavers. While their I was recognized professionally for the quality of my work with awards from Cannes Lion, One Show, The Effies, and several others. I can't say enough good about the fine agency that is and was Energy BBDO.
Muffin Top
- BRAND:
- Lifesavers
- AGENCY:
- Energy BBDO
We Are Sweet
- BRAND:
- Lifesavers
- AGENCY:
- Energy BBDO
Never
- BRAND:
- Darfur
- AGENCY:
- Energy BBDO
History
- BRAND:
- Darfur
- AGENCY:
- Energy BBDO
Holocaust(s)
- BRAND:
- Darfur
- AGENCY:
- Energy BBDO
While at Y&R I was a senior copywriter working on the Land Rover and Jaguar accounts. My responsibilities were mainly with national broadcast advertising but also included print and online executions.
This was my first position out of graduate school and what a fantastic way to start out in the advertising business. Richmond is a wonderful city, by the way. You should all visit. And say hello to the fine folks at the various coffee shops and bookstores around the Martin Agency.
Education
Master’s Degree in Mass Communication/Media Studies & Advertising
1997 - 1999 (2 years)
Grademagna cum laude
Graduate/Portfolio School and other shenanigans.
bachelor's of science in Mass Communication/Media Studies
1993 - 1999 (6 years)
