Title | From Like to Love |
Agency | Commonwealth//McCann |
Campaign | Likes to love |
Advertiser | General Motors Corp. |
Brand | Chevrolet |
Date of First Broadcast/Publication | 2016 / 2 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Philosophy | Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion with a new online commercial, in which it bemoans the one-dimensional Like, mostly because you have to "love" and not just Like the new Malibu. |
Media Type | Television |
Length | |
Market | United States |
Editing Company | Whitehouse Post |
Special Effects / VFX | CarbonVFX (California) |
Chief Creative Officer | Gary Pascoe |
Executive Creative Director | Duffy Patten |
Deputy Executive Creative Director | Linus Karlsson |
Copywriter | Duffy Patten |
Copywriter | Bob Guisgand |
Executive Creative Director | Bob Guisgand |
Creative Director | Tim Mattimore |
Art Director | Tim Mattimore |
Creative Director | John Fiebke |
Copywriter | John Fiebke |
Executive Producer | Kelly Balagna |
Producer | Gabrielle Gardner |
Producer | Adam Davis |
Account Director | Jacqueline Redmond |
Account Supervisor | Katlyn Barnum |
Production Company | Park Pictures |
Director | Katina Mercadante |
Director | Daniel Mercadante |
Executive Producer | Scott Howard |
Editor | Sam Gunn |
Assistant Editor | Lauren Richardson |
Producer | Jennifer Mersis |
Audio | Eleven Sound |
Media Agency | Carat |