| Title | What if Science Could Make Me Smile? |
| Agency | McCann London |
| Campaign | What if... Campaign - L'Oréal |
| Advertiser | L'Oréal |
| Brand | Corporate |
| Date of First Broadcast/Publication | 2000 / 1 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Tagline | Because I'm Worth It |
| Story | A campaign of 6 executions - each one communicating to a different segment of L'Oreal's target audience via individual, relevant copy. |
| Philosophy | To focus on L'Oreal's investment and attention to science and how its wide range of products can add value for consumers. |
| Problem | To communicate more than just a 'because I'm worth it' message adding value to the brand. |
| Media Type | Billboard |
| Market | United Kingdom |
| Creative Director | Jeremy Perrott |
| Copywriter | Jeremy Perrott |
| Art Director | Jeremy Perrott |
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