| Title | Cut It Out! 3 |
| Agency | McCann Erickson Japan |
| Campaign | Cut It Out! - OLFA |
| Advertiser | OLFA |
| Brand | OLFA Cutter |
| Posted | May 2006 |
| Product | Cutter |
| Business Sector | Office Equipment |
| Tagline | Cut It Out! |
| Story | This advertising is to show the quality of OLFA's cutter: sharpness. In order to illustrate it, the theme is "things we want to cut off from our society." In this advertising, OLFA's cutter "cuts off" environmental and social issues existed in our society such as industrial areas that cause serious air pollution, the excessive amount of smoking and graffiti on the wall that spoils the appearance of the city. The strategy of this advertising also increases consumers' awareness regarding environmental issues. |
| Media Type | |
| Market | Japan |
| Executive Creative Director | Jeremy Perrott |
| Copywriter | Jeremy Perrott |
| Art Director | Hideto Yagi |
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