Title | Confetti |
Title (original language) | Confetti |
Agency | McCann London |
Campaign | New Airport And Route Launch - US Airways |
Advertiser | US Airways |
Brand | US Airways |
Date of First Broadcast/Publication | 2000 / 5 |
Product | Europe - USA Non Stop |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Tagline | Non Stop Daily To The USA |
Story | Introduce a new, non stop transatlantic service from Manchester to Philadelphia and to 250 + cities within North America and the Caribbean. |
Philosophy | Confetti symbolises a joyful event and the main divert link between Manchester and Philadelphia. The actual confetti highlights some of the 250 + cities on US Airways North American networks. |
Problem | Announce the launch of a new service from a new UK airport (Manchester), non stop to Philadelphia and can go to 250 + North American cities. |
Media Type | |
Market | United Kingdom |
Creative Director | Jeremy Perrott |
Copywriter | Jonathan Elley |
Art Director | Martin Casson |