Jeremy Perrott
Global Chief Creative Officer at McCann Health
New York, United States
TitleConfetti
Title (original language)Confetti
Agency
Campaign New Airport And Route Launch - US Airways
Advertiser US Airways
Brand US Airways
Date of First Broadcast/Publication 2000 / 5
Product Europe - USA Non Stop
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline Non Stop Daily To The USA
Story Introduce a new, non stop transatlantic service from Manchester to Philadelphia and to 250 + cities within North America and the Caribbean.
Philosophy Confetti symbolises a joyful event and the main divert link between Manchester and Philadelphia. The actual confetti highlights some of the 250 + cities on US Airways North American networks.
Problem Announce the launch of a new service from a new UK airport (Manchester), non stop to Philadelphia and can go to 250 + North American cities.
Media Type Print
Market United Kingdom
Creative Director
Copywriter
Art Director

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