Top Interviews From The Advertising Industry
Featured Interviews
The Challengers: Veronica Millan, MullenLowe Group
We use the term “challenger” as part of our branding, but it’s also because it’s part of our culture. read more
A Constant State of Evolution: Rebekah Pagis, MullenLowe NY
Pushing the change and making some people feel uncomfortable along the way likely means you are doing something right! read more
A Progressive & Positive Chain: Ana Luiza Santos, MullenLowe Brasil
Having female leaders who have a voice naturally empowers other women to find their space in the ad environment read more
A Glittering Relationship: Lowe Lintas & Tanishq
For a brand that made beautiful objects of great desire, we created advertising that people would never tire of watching. read more
Make it Sound Simple
Great strategists know that in advertising things don't always need to make sense. read more
Data Meets Creativity
"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite." read more
Discovering the Unknown
The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct. read more
The Problem Is Not Seeing the Problem: MullenLowe London & The Unstereotype Alliance
As advertisers we do not set out to create these stereotypes on purpose: instead, our actions and choices are influenced by unconscious biases we... read more
Embracing Diversity: Words From MullenLowe's José Miguel Sokoloff
Advertising has always needed to be politically correct, but people are conscious of it now more than ever. read more
Tea Time, Peace Time: Campaign From LOLA MullenLowe Madrid
The product itself gave us the insight, tea is a conduit to peace. Sharing a cup of tea is relaxing, it a reflective moment and something that can... read more