Everyone else on your team will cover off on the other details but a great strategist is one who sees things in multiple perspectives and has an... read more
Knowing your audience is a significant portion of the job, but truly disruptive insights carry the ability to empower. read more
As a planner you need to think about what is going to be the creative output and then how you put together a team to deliver that. read more
Stay curious, think critically, and put your ego aside. read more
In a nutshell: A good strategist is able to reduce complexity with precision while being inspirational and opening new worlds at the same time. read more
I do like to describe it as my most successful relationship - something my fiancé hates. read more
Maybe, not so much the other way around. You probably won’t get as many bona fide ‘artists’ admitting to being influenced by advertising. read more
There are still cultural constructs in place that normalize certain beliefs and attitudes that will take an enormous amount of education and action... read more
In a battleground shift in the banking industry, we had triumphed in positioning Axis Bank as the true spirit behind a new, young and progressive... read more
We use the term “challenger” as part of our branding, but it’s also because it’s part of our culture. read more