FinchFactor Team Members

In London and Amsterdam, Kerrie kicked off her career in consumer tech (when it wasn’t sexy) and consumer lifestyle (when it was).

As PR Director at Wieden+Kennedy Amsterdam, Kerrie wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts.

Kerrie launched the agency in 2009. Now, FinchFactor is an international network empowering brands, creative agencies and start-ups. You’ll find FinchFactor offices in Amsterdam, London and (soon) LA.

The FinchFactor vision: reputation
management drives brands.

Country rep for the Cannes Lions International Festival of Creativity – member of Creative Social – contributor to Brand Republic, Campaign, and The Drum – moderator and speaker at all manner of industry events – founder of SheSays Amsterdam – judge for the Clio Awards, The Golden Hammer, Creativepool, and The New York Festival – board member of the ADCN.

Described by her team as “queen of creative”, “networking ninja” and “fearless communicator”, she has never been seen without a business card and has more Air Miles than you’ve had hot dinners. 

Louise is all about creating borderless brand communications.

She heads up FinchFactor’s Amsterdam and London offices, where she directs reputation management strategy for the agency’s impressive stable of clients.

With a background in big brand communications for the likes of Uniqlo, Hailo, Burger King and YPlan, Louise is on a mission to unlock the potential of brands to engage meaningfully with their audience.

She believes: “If you aren’t already thinking, and operating, like a brand, then you need to make that change fast.”

Louise’s biggest professional regret is that she has never organised a press photocall for the delivery of a giant novelty cheque. 

Fluent speaker of the language of success – conquistador of new music – Formula One hooligan – never apologises for being himself – hates walking – conjoined to his mobile device 

Social media enthusiast – voice of an angel – news hound – kick-ass communicator – cat lady – bring on the challenge – always cocktails o’clock 

Editor extraordinaire – Jeff Bridges fangirl – big picture thinking – tidy kiwi – finds the angle – packs a good lunch – short and sweet