How to Handle the Heat of Agency Transitions
How to conduct an effective, smooth and expedient agency transition … without getting burned in the process. read more
Insights: The Cutting Edge of Advertising tag: agencies-2 - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
I love you. I love you not.
Why advertisers and agencies should improve how they work together
to maintain a healthy, loving and productive relationship. read more
Less is More. More or Less.
How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. read more
Will You Conduct an Agency Review This Year?
Industry data confirms a significant increase in roster changes and competitive reviews.
Is the trend likely to continue in the years ahead?
What are the implications for brand advertisers and their agencies? read more
No Longer Fly Blind With Your Agencies
Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value read more
The Prediction Business
At the start of a new year, a few predictable things happen: gym memberships go up, sales of alcohol and unhealthy foods go down – and various experts start making predictions. Forecasting has b... read more
Ten Industry Trends from the AdForum Worldwide Summit
The invitation-only AdForum Worldwide Summit took place in New York from October 5-9. It brought together 30 agency search consultants with 23 agency CEOs... read more
Le Divorce
Committing to reciprocal feedback before making agency review de... read more