Insights: The Cutting Edge of Advertising tag: agencies-2 - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Super Bowl 2024: Funny, but seriously expensive

by Mark Tungate on 12 February 2024

While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. read more

AdForum Summit Observations & Trends

by Johanna McDowell on 5 June 2018

10 things that stood out at the recent AdForum Worldwide Summit in NYC, 23–27 April 2018, attended by just over 30 global pitch consultants. read more

The Breakup – A Confidential Letter

by Bruno Gralpois on 9 February 2018

Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... read more

2018 Advertiser/Agency Predictions

by Bruno Gralpois on 3 January 2018

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. read more

Trust me (no, really!)

on 13 September 2017

Five realistic ways to earn trust in client/agency relationships read more

Who killed the timesheet?

on 31 August 2017

Five principles to make the most effective use of agency talent read more

If Only I Knew…

on 27 July 2017

How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance read more

Agency Mania Solutions' Industry Update: Volume 22

on 27 July 2017

A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. read more

THE FRENCH TOUCH

by Mark Tungate on 11 July 2017

Defining the ingredients that go into French advertising. read more

What do great CMOs have in common?

by Bruno Gralpois on 25 April 2017

Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. read more

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"Live Young" with the Mountain of Youth, by BETC Paris fo...

By Maud Largeaud

on May 15, 2024

RAPP supports parents in advertising with flexibility

RAPP supports parents in advertising with flexibility

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on May 13, 2024

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Serviceplan's Überverse transforms the onboarding experie...

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Roisin Keown: Running an advertising hit factory in Ireland

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By Mark Tungate

on May 8, 2024

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Havas Consumer Health Germany: Better Knowledge Means Bet...

By India Fizer

on May 1, 2024

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When the press takes a stand

When the press takes a stand

By Mark Tungate

on May 15, 2024

Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

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Car of Your Life

Brand: Volkswagen

Agency: Voltage

Media: Television

Year: 2024

On the Road and Beyond

Brand: Michelin

Agency: BETC Paris

Media: Television

Year: 2024

386

Be a Winner Man

Brand: Eurojackpot

Agency: TBWA\NEBOKO

Media: Television

Year: 2024

159

Grow Your Business with DHL

Brand: DHL

Agency: Horizon FCB

Media: Television

Year: 2024

201

Galaxy Time

Brand: Samsung x ESA

Agency: Leo Burnett Germany

Media: Case Study

Year: 2024

210

Emma Raducanu

Brand: Evian

Agency: BETC Paris

Media: Print

Year: 2024

282

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