IAA France Team Members

Self-made man, serial entrepreneur communicating for more than 30 years in different business areas. Founder of Cübb in 2003, one of the first French digital agencies, he will be the President for 10 years. Considered an expert in communication, PR, digital and social media, he is one of the pioneers of DOOH (Digital Out Of Home) in Europe. His creations and innovative concepts will be exploited in many countries throughout the world. He has worked with numerous start-ups, agencies, advertisers and media, soliciting his experience and expertise. In 2014, he created Sunglasses, a content and event production company. The same year, he produced the first “WebTV” for the Cannes Lions (Festival International of Creativity) where he annually receives personalities from the world of Communication on its set on the beach in Cannes. It produces a lot of original content, "Live & Remote", "BtoB" or Corporate. It organizes many events every year. Committed, he will be the conductor of the “Mélanie can do it” operation in 2017. For the first time in the world, a person with an intellectual disability will present the weather forecast on television, on the 8 p.m. newscast on France 2, to attract the attention of the French people, the media and politicians for a more united and inclusive society. It is a huge popular and media success, in France and internationally. This operation will reap numerous awards around the world. In the continuity of its activities, it took over, in 2019, the Festival of the new economy creative: “Les Chatons d’Or – Creative World in Progress”. In 2021, he relaunched the International Advertising Association in France and became its President. He is also a member of the International Board of the IAA. A recognized player in communication, he has a wide network of influence with leaders in this industry. Other activities: Strategy and communication consultant, PR, program host, lecturer, announcer, master of ceremonies, columnist. Specialities: New Business, Innovation, PR/ePR, Integrated Marketing Communication, Strategic Planning, Communication Planning, Advertising, Branded Entertainment, Brand Positioning & Branding, Innovation, Creative Team Leadership, Social Media, Consumer Insights & Market Research, Web / Social Content Development, Strategic Partnerships, ...  Digital Marketing, Strategy, Communication  Product Sales, Business Development and Growth Strategies  Internet, Social Media, Programmatic and IoT  Mobile Marketing (Web-to-Store, Drive-to-Store)  Content Creation, Production and Broadcasting.  Public Speaking, Writing and Presentations  Business Consulting, Fundraising.