The week's Top5 marketing campaigns : Jul 3, 2023

Sprite celebrates Hip Hop's 50th birthday with a remix of the classic "Rapper's Delight" in a star-studded multimedia campaign.

One of 4 films in this campaign, LinkedIn promotes insights on learning how to avoid misjudgment in the work place. Creative through VCCP in the UK.

Goat cheese brand Montchevre shares the secrets of its innovative cheese formulations in a memorable way! 4 executions in the campaign from Minneapolis agency, Carmichael Lynch.

Agency Venables Bell + Partners launches The Unbanned Book Club, an initiative that will provide communities in Duval County, Florida, with access to books that have been recently banned in schools.

Pepsi and Apple Music bring the summer vibes in a collaboration with rapper Bad Bunny, in this music and dance visual feast.

System1 Most Effective Ad of the Week: Bud Light - Go Back to Summer Basics / Battered by months of backlash and counter-backlash, Bud Light has a lot riding on their big summer campaign. With a classic summer soundtrack (and the Bud Knight waiting in the wings), they’re making the right moves - but will it work? Take a look at what the ad gets right, and the positive and negative signs for the brand.