TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 26, 2023

1

Working With Cancer Pledge - Monday

For our Top5 this week, we selected 5 of our fave Cannes lion winners. Some you will have seen, some perhaps not! Enjoy! The Publicis Foundation in partnership with Memorial Sloan Kettering takes the Health Grand Prix for Good. Several global networks have joined together in to launch 'The big C' - an opportunity to create a campaign to run on World Cancer Day 2024: Read more here: https://www.adforum.com/news/edelman-ipg-omnicom-and-wpp-join-publicis-for-working-with-cancers-next-action

TitleMonday
Agency
Campaign Monday
Advertiser Publicis Foundation
Brand Working With Cancer Pledge

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Web Film
Length
SoundtrackSubscribers Only
CEO Publicis Groupe France A...he Bo....et Subscribers Only
Copywriter M...o Ve.....lli Subscribers Only
Art Supervisor M..d Ro....ia Subscribers Only
Creative Team L...a A...io Subscribers Only
Creative Team Fr.....ca V....lo Subscribers Only
Co Président Prodigious France Ch......her T...ry Subscribers Only
Business Director S....on E..y Subscribers Only
Executive Producer Je....uc Be....on Subscribers Only
Production Company Producer G...lle De.....te Subscribers Only
Production Coordinator J...a M...in Subscribers Only
Director E...a P....ti .i R...to Subscribers Only
Consultant Director M...in .e T...ah Subscribers Only
Director of Photography (DOP) T....os Ba.....is Subscribers Only
1st Assistant Director Jea.......�ois Fo....el Subscribers Only
Set Designer Em.....lle D...ay Subscribers Only
Model Making Monster A....er .9 Subscribers Only
Model Making Monster Fr....ic L...e Subscribers Only
Costume Designer S...a Ph....ze Subscribers Only
Production Service UK M..k R....ek (...m An.....us Co....t) Subscribers Only
Managing Director Vi....ia Fit......ams Subscribers Only
Head of Production S...n Ha....ka Subscribers Only
Post Production Image Na....ie D...s G..f Subscribers Only
Post Production Sound Jo�........onneau Subscribers Only
Editor Y....ck G....rd Subscribers Only
Assistant Editor A..x Pet.......vsky Subscribers Only
Jea......ment S...t Subscribers Only
Sound Research M...me R...e Subscribers Only
Sound Research Gr....ire Bu....le Subscribers Only
Sound Engineer O....er V...rt Subscribers Only
Business Affair R...in B...el Subscribers Only
Business Affair C...a B...el Subscribers Only
Executive Producer Ch.....phe H...et Subscribers Only
Special Effects / VFX V....nt Ven......tti Subscribers Only
Shoot Supervisor D...en Ca.....ras Subscribers Only
CG Supervisor Gu.....me .o T...g F..g Subscribers Only
Special Effects / VFX K...na L....in Subscribers Only
Animation/3D Cl....de B....el Subscribers Only
Rigging M...ne S....ki Subscribers Only
FX K...m La....ze Subscribers Only
FX ..i Li....ng Subscribers Only
MOTION DESIGN V....nt E...d Subscribers Only
MOTION DESIGN Al.....re Ta....ni Subscribers Only
Concept Design A...n De....ps Subscribers Only
Va....in Gi.....re Subscribers Only
Chief Creative Officer M...o Ve.....lli Subscribers Only
Production Company H...Y Subscribers Only
Creative Agency Pu....is C....il Subscribers Only
2

Dove - #TURNYOURBACK

Winning the Grand Prix for Corporate Purpose and Social Responsibility, Dove takes on TikTok and its harmful bold glamour filter.

Title#TURNYOURBACK
Agency
Campaign Dove #TURNYOURBACK
Advertiser Unilever
Brand Dove

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PostedMarch 2023
Product Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Social Media
Length
Creative Agency
Creative Agency
Chief Creative Officer P...ho C...is Subscribers Only
Creative Director P...o S...in Subscribers Only
Art Director D....la B...ro Subscribers Only
Chief Creative Officer S...o R...a Subscribers Only
Creative Director J..e S...ho Subscribers Only
Copywriter M...el G...z G...z Subscribers Only
Creative Agency O...vy M...i Subscribers Only
Chief Creative Officer L..a B...ht Subscribers Only
Executive Creative Director D...el F...er Subscribers Only
Creative Director A...on S....ns Subscribers Only
Creative Team D..e An....on Subscribers Only
Creative Director L..m B...by Subscribers Only
Creative Team ..n Br....tt Subscribers Only
Production Company Producer C...e Ja.....ahi Subscribers Only
Creative Agency DAVID
Chief Creative Officer Pancho Cassis
Creative Director Pedro Sattin
Art Director Daniela Botero
Chief Creative Officer Saulo Rocha
Creative Director Jose Sancho
Copywriter Michel Gomez Gomez
Creative Agency Ogilvy Miami
Chief Creative Officer Lisa Bright
Creative Agency Ogilvy UK
Executive Creative Director Daniel Fisher
Creative Director Alison Stevens
Creative Team Dave Anderson
Creative Director Liam Bushby
Creative Team Ian Brassett
Production Company Producer Chloe Jahanshahi
3

Vanish - Me, My Autism & I

Coming away with three lions, including gold in Consumer Goods / Creative Strategy, 'Me, My Autism and I' broadens understanding of autism in a real life, relatable setting.

TitleMe, My Autism & I
BriefStarting with one girl’s story, our evocative documentary drama film brought to life the visceral importance of a hoodie. Depicting Ash’s reliance on it to help her navigate the world. Without shying away from showing stimming, shouting and shutdowns on screen. While also showcasing the talent, friendship and humour of our protagonist. This film is not only about Ash, but also gives a glimpse into her family life. A family moulded by her unmistakable presence. Ash was cast alongside her real family and friends. Everything in the film is based on her lived experience.
Agency
Campaign Me, My Autism and I
Advertiser Reckitt
Brand Vanish

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Post Production
Director ..m H...er Subscribers Only
Creative Partner E...ot H...is Subscribers Only
Chief Executive Officer (CEO) X...er R..s Subscribers Only
Chief Creative Officer V...i M....re Subscribers Only
Reckitt Global Executive Creative Director E...ot H...is Subscribers Only
Creative Director N..k R....nd Subscribers Only
Senior Creative H...ie I..s Subscribers Only
Creative Team S...a M....ey Subscribers Only
Creative Team ..y Mar.......well Subscribers Only
Global Managing Director T...ra G...ne Subscribers Only
Managing Partner A...oa Wa.....th Subscribers Only
Business Director ..m Sk....ko Subscribers Only
Senior Account Director Ca.....ne M...yn Subscribers Only
Account Director N...le B....ss Subscribers Only
Account Manager I...a Pa....hi Subscribers Only
Executive Strategy Director B...t I....en Subscribers Only
Group Strategy Director B...y Tayl........nson Subscribers Only
Strategist ..m K..g Subscribers Only
Head of Creative Services S...n Mu....ve Subscribers Only
Head of Production K...e K...h Subscribers Only
Head of Film L...se B...ar Subscribers Only
Senior Film Producer K...e W..d Subscribers Only
Assistant Film Producer S..n O'.....ran Subscribers Only
Creative Production Director St....ie P...e Subscribers Only
Creative Producer K...an W....ys Subscribers Only
Creative Producer L..y F....ll Subscribers Only
Senior Brand Designer S...h B...er Subscribers Only
Senior Designer D...a L...ne Subscribers Only
Conceptual Designer M...an S....ey Subscribers Only
Business Affairs Manager M...a K...uk Subscribers Only
New Business Consultant Ch.....te An....on Subscribers Only
Post Production H...s S....os Subscribers Only
Content Creator S...n Al....on Subscribers Only
Content Producer L...en A...n Subscribers Only
Head of Production ..o C...e Subscribers Only
Lead Editor P..l R...n Subscribers Only
Integrated Producer P..l S...d Subscribers Only
Director of Photography (DOP) B....iz D....do M..a Subscribers Only
Production Company Sm....er Subscribers Only
Executive Producer L..y K...y Subscribers Only
Production Company Producer M...y P..e Subscribers Only
Director of Photography (DOP) S...e A...s Subscribers Only
Casting Director K....el Co....ne Subscribers Only
Editor R....ll I..e Subscribers Only
Assistant Editor T...as S....ff Subscribers Only
Head of Production E..a Se....ck Subscribers Only
Executive Producer A....el B....tt Subscribers Only
Music Supervisor ..y J...s Subscribers Only
Sound Engineer ..m A....lz Subscribers Only
Head of Production O...ia ..y Subscribers Only
Post Production c....ny . Subscribers Only
Post Production ..e P..t ..m Subscribers Only
Online Concept S...n El....ne Subscribers Only
Post-production Producer C...s A....ny Subscribers Only
Post-production Producer H...n S....ey Subscribers Only
Post-production Producer E..a C..k Subscribers Only
PR Agency ..e G...n B..n Subscribers Only
Head of PR S...ie Ni.....on Subscribers Only
Associate Business Director I...r G..l Subscribers Only
Account Manager Sh....ce B..t Subscribers Only
Account Executive M...am T...r Subscribers Only
4

Apple Music - Apple Music Super Bowl LVII Halftime Show- Rihanna is Back (Trailer)

Apple Music won bronze, silver and gold in the Social Film, Sponsorship and Brand Collaborations categories for its stunning work with superstar Rihanna, at Super Bowl 57's halftime show.

TitleApple Music Super Bowl LVII Halftime Show- Rihanna is Back (Trailer)
Campaign Apple Music Super Bowl LVII Halftime Show
Advertiser Apple
Brand Apple Music

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Branded Content
Length
Production Company A...e, I... Subscribers Only
Post Production A...e, I... Subscribers Only
PR Agency A...e, I... Subscribers Only
Media Agency A...e, I... Subscribers Only
Artist R....na Subscribers Only
5

Michael Kiwanuka - Beautiful Life

Smuggler took the Grand Prix for Excellence in Music Video for this heartbreaking film. This winner might not be among the big agency headlines, but it deserves to be seen.

TitleBeautiful Life
Agency
Campaign Beautiful Life
Advertiser Polydor Records
Brand Michael Kiwanuka

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Music Video
Length
Production Company Sm....er Subscribers Only
Director P....ip Y....ns Subscribers Only
EDITOR'S PICK
+1

Gatorade - The Way To Be Great

System1's Most Effective This Week: Looking Back Lets Gatorade Surge Forward What does it mean to be great? Gatorade and TBWA\Chiat\Day LA ask the question in their gritty, upbeat new ad which blends an iconic 90s campaign, new and old sporting footage and an Eminem voiceover. It’s another in a string of strong recent Gatorade ads, as the brand takes the codes of sportswear ads and makes them even more effective by adding a nostalgic twist.

TitleThe Way To Be Great
Agency
Campaign The Way To Be Great
Advertiser PepsiCo Inc.
Brand Gatorade

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Executive Creative Director D....nd Ma....te Subscribers Only
Group Creative Director M..k P...rs Subscribers Only
Chief Design Officer B...o R...lo Subscribers Only
Associate Creative Director Design T...go Ma.....ga Subscribers Only
Director of Content Production ..h D...g Subscribers Only
Director of Content Production A....hu .e Subscribers Only
Brand Director M...ica Ge....ke Subscribers Only
Design M...ica Ge....ke Subscribers Only
Director of Business Affairs R...n R...i Subscribers Only
Account Director Ga....la M...no Subscribers Only
Executive Strategy Director S...t Ma.....er Subscribers Only
Group Strategy Director M...in R...s Subscribers Only
Production ..t ..e M....ne . T...co Subscribers Only
Managing Partner ..m Pe....ld Subscribers Only
Executive Producer ..m Pe....ld Subscribers Only
Executive Producer E..a Nu....la Subscribers Only
Line Producer El.....th C....ns Subscribers Only
Executive Producer S....na El....do Subscribers Only
Designer C...os Fe.....ez Subscribers Only
2D Animation C...os Fe.....ez Subscribers Only
Executive Producer S...e B....an Subscribers Only
Mixer ..c F...er Subscribers Only
Sound Design Company ..c F...er Subscribers Only
Chief Brand Building Officer A..j B...in Subscribers Only
Consumer Engagement Strategist B...di .a Subscribers Only
Consumer Engagement Strategist O...er Sc.....el Subscribers Only
Agency Marketing Manager S...ey Me....le B...d Subscribers Only
Marketing Manager A..x P...es Subscribers Only
Marketing Director K..e G...e Subscribers Only
Sports Marketing Manager US K..i L....tt Subscribers Only
Sports Marketing Manager US N....ie J...s Subscribers Only
Sports Marketing Manager US R...el Co....li Subscribers Only
Sports Marketing Manager US M...n Ko.....ann Subscribers Only
Sports Marketing Manager US C...or W....ck Subscribers Only
Consultant S...on G..h Subscribers Only
Associate Creative Director Jo....ss Subscribers Only
Associate Creative Director ..x S...in Subscribers Only
Lead Project Manager A...e Pa....ko Subscribers Only
Senior Producer A...on Buo.......ani Subscribers Only
Production Management Al.....dra H..n Subscribers Only
Associate Director Je....er A...a Subscribers Only
Manager A....el T....do Subscribers Only
Talent Payment Manager V....sa Co.....as Subscribers Only
Brand Director R...n M...is Subscribers Only
Management Supervisor A...ey S...l Subscribers Only
Account Executive J...er He.....ez Subscribers Only
Associate Strategy Director R..n H...n Subscribers Only
Strategist T..�s J...s Subscribers Only
Director Connection Planning St.....ie E..i Subscribers Only
Connections Account Director D...d H...er Subscribers Only
Director Se.....an R....go S..z Subscribers Only
Director H...an Ar....de Subscribers Only
Head of Production Ma.....se G...ca L...on Subscribers Only
Director D...o B....ha Subscribers Only
Post Al.....ro S....no Subscribers Only
Line Producer Mi....le W....an Subscribers Only
Coordinator N....as M....in Subscribers Only
Coordinator D...o A....io Subscribers Only
Coordinator R...na V...ey Subscribers Only
Coordinator M...in C...i Pf....er Subscribers Only
Editor M...o Ca.....si Subscribers Only
Editor L...s D...o Subscribers Only
Designer D...o B....ha Subscribers Only
Designer Se.....án Sa.....to Subscribers Only
Designer A...fo C...ea Subscribers Only
2D Animation D...o B....ha Subscribers Only
2D Animation Se.....án Sa.....to Subscribers Only
2D Animation A...fo C...ea Subscribers Only
2D Animation M...as P....li Subscribers Only
Conform/Finish A...es M....ro Subscribers Only
Special Effects / VFX D...o Ga.....tta Subscribers Only
VFX Supervisor / 3D Lead Artist E....to Ce....es Subscribers Only
Colorist D...d Ca....�ón Pe....ra Subscribers Only
Assistant Mixer K....ia B....tt Subscribers Only
Consultant S...la Fl....ty Subscribers Only
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