TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : May 10, 2023

1

Mini - Don’t Do-It-Yourself Department

La crise mondiale de la chaîne d'approvisionnement a conduit les gens à construire des versions de bricolage de littéralement tout. En raison des pénuries, de nombreux aspirants propriétaires de MINI avaient du mal à mettre la main sur le véritable objet. Mais cela ne les a jamais empêchés d'exprimer leur amour pour la marque d'une manière plutôt unique.

TitleDon’t Do-It-Yourself Department
Agency
Campaign Don’t Do-It-Yourself Department
Advertiser BMW
Brand Mini

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
2

One - Climate injustice

Malgré le fait que l'Afrique ne soit responsable que de 4 % des émissions mondiales de gaz à effet de serre, le continent est l'un des plus vulnérables au changement climatique. Dans cette campagne, des animaux d'Afrique regardent la fonte des glaces, calmement, au rythme du Nocturne de Chopin.

TitleClimate injustice
Agency
Campaign Climate Injustice
Advertiser One
Brand One

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
President/CEO J...ôme G....nd Subscribers Only
Chief Strategy Officer P...re Be.....eur Subscribers Only
Creative Director R..mi La....lt Subscribers Only
Art Director A...e A...lo Subscribers Only
Art Director A..a Me....ez Subscribers Only
Copywriting J...ne P....ne Subscribers Only
Chief Creative Officer J...ôme G....nd Subscribers Only
3

Racismo Zero - Receipts to keep [Fighting]

Grey Brazil a créé une campagne pour Racismo Zero, un programme développé par l'Université Zumbi dos Palmares pour lutter contre le racisme dans les espaces commerciaux, appelée "Reçus de Respect".

TitleReceipts to keep [Fighting]
Agency
Campaign Receipts of Respect
Advertiser University Zumbi dos palmares
Brand Racismo Zero

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Dean J..é V....te Subscribers Only
Chief Executive Officer (CEO) L....na Ro.....es Subscribers Only
Executive Creative Director J..�o C....no B...il Subscribers Only
Creative Director T...s C...ea Subscribers Only
Creative Team Ga.....la B....ta Subscribers Only
Creative Team C..o C....go Subscribers Only
Creative Team L...s C....ni Subscribers Only
Creative Team L...s S....li Subscribers Only
Creative Team L...s S...i Subscribers Only
Content Ga.....la B....ta Subscribers Only
Head of PR B...o B...hi Subscribers Only
Head of Business Affairs Pr.....la T...es Subscribers Only
Business Affairs B...ca A...�jo Subscribers Only
Head of Strategy and Data M....na P...no Subscribers Only
Strategist L..a Sc.....li Subscribers Only
General Media Director V....ca Ca....no Subscribers Only
Media Director C...la Me.....nte Subscribers Only
Head of Production R....ni Pe.....lli Subscribers Only
Production Team R....do B...in Subscribers Only
Production Team J....na A....jo Subscribers Only
Production Team C...la Fr.....tti Subscribers Only
Production Company M...LA F...es Subscribers Only
Cast C...ã N...a Subscribers Only
Cast M...io A...s Subscribers Only
Cast F....no A...�jo Subscribers Only
Director V....ne S...os Subscribers Only
Casting Production V....ne S...os Subscribers Only
Art Director T....na K...on Subscribers Only
Art Director Assistant M...o ..z Subscribers Only
Art Director Assistant �..ic R....to .e S...a Subscribers Only
Hair and Makeup M...cia E...o Ma....ma Subscribers Only
Costume Fe....da M...o Subscribers Only
Costume I...ra A...a Subscribers Only
Director of Photography (DOP) F...ll B...i Subscribers Only
1st AC B...o R...s Subscribers Only
2nd AC R....go Pi....ro Subscribers Only
Electrician Chief T...go ..b Subscribers Only
1st Electric Assistant B...o s....li Subscribers Only
2nd Electric Assistant An....on L...s Mo....ro Subscribers Only
Machine Operator J....ho G...ia Subscribers Only
1st Machine Operator Assistant Wi....ns B....sa Subscribers Only
2nd Electric Assistant Gu.....me G...ia Subscribers Only
Editor / GMA Gu.....me .a s...a B...o Subscribers Only
Production Director C..s B....sa Subscribers Only
Production Fr.....co Ag.....ho Subscribers Only
Production Assistant A...ha B...i Subscribers Only
Production Assistant J...a B...o R...a Subscribers Only
Production Executive M...a R...a Subscribers Only
Direction Assistant N...n R....ro Subscribers Only
Sound Production P....do Subscribers Only
Music Director W..l B..e Subscribers Only
Music Producer Si....ny S...ca Subscribers Only
Music Producer V...r Z...r Subscribers Only
Finalizing O...vio Ca....ho Subscribers Only
Finalizing W..l C...a Subscribers Only
Executive Production .u N....li Subscribers Only
Account Management Team Gu......ina .e P...a Subscribers Only
Account Management Team B...o Ro.....es Subscribers Only
Casting Production Ve.....na T...do Subscribers Only
Music Production Coordenation J..�o P...o Ju......ius Subscribers Only
Voice Talent L..e C...a Subscribers Only
Making Of C...l R...a Subscribers Only
Catering J....ca V...ri P...ne Subscribers Only
Catering Assistant N....ly M...y .a S...a Subscribers Only
Cleaning V....ne N..i Subscribers Only
Driver G....vo Ca....ho Subscribers Only
Production/camera driver R...to S....na .e S...a Subscribers Only
Machinery Driver R....rio S....na .e S...a Subscribers Only
4

Amazon Prime Video - The Laundry Screen

Prime Video, diffuseur exclusif du football de l'UEFA Champions League en Italie, a célébré la magie de la compétition avec une initiative passionnante, une diffusion en direct spéciale de l'une des plus grandes rencontres éliminatoires de la saison avec les fans napolitains.

TitleThe Laundry Screen
Agency
Campaign The Laundry Screen
Advertiser Amazon
Brand Amazon Prime Video

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Branded Content
Length
Global CEO/CCO B...o Be....li Subscribers Only
Chief Creative Officer Cr.....na Bo.....ini Subscribers Only
Chief Creative Officer M...ea Gh.....iu Subscribers Only
Creative Director L..a Bo......gni Subscribers Only
Creative Director D...o T....ni Subscribers Only
Creative Director Al.....dro Pa....no Subscribers Only
Senior Art Director G...ia Tr.....hi Subscribers Only
Senior Copywriter Gi.....rco Pa.....lli Subscribers Only
Head of Client Service G...a S....no Subscribers Only
Group Account Director L...i P...a Subscribers Only
Head of TV Fr.....ca Z....ra Subscribers Only
Agency Producer E...a L..a L...a Subscribers Only
Head of Strategy B..a Z....nn Subscribers Only
Strategist M....na Ri....ri Subscribers Only
Director T....so B....hi Subscribers Only
Director of Photography (DOP) M...eo Te....hi Subscribers Only
Production Coordinator Gi....ca S....le Subscribers Only
Editor T....so B....hi Subscribers Only
Colorist A...lo Fr......lla Subscribers Only
Music S...er Subscribers Only
Music Supervision R....rd Aa.....urg Subscribers Only
Music Producer M...o C...o Subscribers Only
Music Creative Director M....el M....an Subscribers Only
Projection Event Production Company 2...HT Subscribers Only
Event General Manager S...ne To....lo Subscribers Only
Event Expert Manager M....le .e C...o Subscribers Only
Event producer M...o Ga....fi Subscribers Only
Event Professional El....ra Ma....io Subscribers Only
Event Professional S..a R....na Subscribers Only
Advertising Manager H...n C...ey Subscribers Only
Client Senior Creative Director M....le P...i Subscribers Only
Advertising Manager J...s T....on Subscribers Only
Advertising Manager H...sh D...ra Subscribers Only
Advertising Manager H...y H..p Subscribers Only
Advertising Manager R....to A....ni Subscribers Only
Advertising Manager A...ld B....tt Subscribers Only
Advertising Manager G...ia M...on Subscribers Only
5

Intermarché - Ça s’éclaircit devant

Le nouvel opus de la saga, initiée en 2017 avec L’amour, l’amour, et réalisé par Katia Lewkowicz, nous touche comme tous les autres films par sa capacité à raconter une histoire avec authenticité et délicatesse. Une histoire d’amitié et de partage entre ceux qui se serrent les coudes. Un film doux, gai et lumineux.

TitleÇa s’éclaircit devant
Agency
Campaign Ça s’éclaircit devant
Advertiser Intermarché
Brand Intermarché

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Media Type Television
Length
Advertising Manager Ch.....phe C....au Subscribers Only
Advertising Manager C....le S...i Subscribers Only
Advertising Manager A..e Gu.....’h Subscribers Only
Advertising Manager P....ne V...on Subscribers Only
Advertising Manager C...ine G...rin Subscribers Only
President Ch.....phe Lic......ein Subscribers Only
Creative Director Al.....re H...é Subscribers Only
Copywriter C....lia R...er Ba.....he Subscribers Only
Art Director L...s Fo....oy Subscribers Only
TV Production E...ie Ta....rt Subscribers Only
TV production assistant M..é P....se Subscribers Only
Strategy Director J...ôme La....at Subscribers Only
Strategic Planner J....na T....us Subscribers Only
Associate Director Ma......ure D....on Subscribers Only
Account Director A...ur A..s Subscribers Only
Group Manager M...l C...ad Subscribers Only
Production Company G...D B...R Subscribers Only
Chief Operator L....nt T...y Subscribers Only
Producer ju....te des......aux Subscribers Only
Director of Production H..o M....val Subscribers Only
Stylist S...a Ph....ze Subscribers Only
Editor T....ry H..s Subscribers Only
Post Production ..e M..l P...s Subscribers Only
Post-production Supervisor L...a R....er Subscribers Only
TC Def A...ur P..x Subscribers Only
Sound Production Sc....ze Subscribers Only
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

Fondation de France - La fresque

Le 9 mai 2023, la Fondation de France dévoile La Fresque, un nouveau film de marque signé Altmann+Pacreau diffusé en TV et visant à valoriser sa vocation unique dans le secteur de la philanthropie, celle de servir toutes les causes et qui s’incarne dans sa signature : La Fondation de toutes les causes.

TitleThe mural (fr)
Title (original language)La fresque
Agency
Campaign The mural
Advertiser Fondation de France
Brand Fondation de France

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Tagline (original language)Subscribers Only
Story (original language)Subscribers Only
PhilosophySubscribers Only
Philosophy (original language)Subscribers Only
ProblemSubscribers Only
Media Type Television
Length
Creative Director O....er A....nn Subscribers Only
Art Director F...en N...ez Subscribers Only
Copywriter Em....el .e Di......ult Subscribers Only
TV Production D...ne .e Br......lle Subscribers Only
Production Company J....er Subscribers Only
Sound Production .a C....ne Subscribers Only
Animation Ma.....ita Pr.....so Subscribers Only
Post Production B..k .p Subscribers Only
Strategic Planner C...ne C....�ri Subscribers Only
Head of Production S�.....ien P....le Subscribers Only
Illustration Ma.....ita Pr.....so Subscribers Only
Advertising Manager S...ne L....et Subscribers Only
Advertising Manager C....le S...in Subscribers Only
Advertising Manager T...nn P...e Subscribers Only
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