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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Jun 14, 2023

1

LEGO - Portals opening to the… dreamworld?!

LEGO's exciting content series, created by Amplify, blurs the lines between fantasy and reality, opening portals to other worlds!

TitlePortals opening to the… dreamworld?!
Agency
Campaign Lego DreamZzz Launch Film
Advertiser Nakheel
Brand LEGO

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
2

Connection Crew CIC - You’ve Been Headhunted OOH

Connection Crew and TBWA\London's new campaign is aimed at headhunting gig economy workers through enigmatic business cards which contains a QR code that starts them on a mysterious journey to a new job.

TitleYou’ve Been Headhunted OOH
Agency
Campaign You’ve Been Headhunted
Advertiser Connection Crew
Brand Connection Crew CIC

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PostedJune 2023
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Length
Client name C....la Ma.....Dew Subscribers Only
Client name Ch.....te Sc....nd Subscribers Only
Creative Director A..y ..x Subscribers Only
Creative Team ..n K...y Subscribers Only
Creative Team D...an B...ks Subscribers Only
Business Director F...a W...on Subscribers Only
Media Agency T...n O....or Subscribers Only
Copywriter J...a B....ss Subscribers Only
Art Director G...na ..l F...es Subscribers Only
Senior Designer L..e M....re Subscribers Only
3

Smyle - The cleanest billboard of the Netherlands

Fitzroy collaborated with artist Tim Hoekstra to create a plastic free ad, using only the sand on the beach, for Smyle’s toothpaste tablets in honor of International Plastic Free Day.

TitleThe cleanest billboard of the Netherlands
Agency
Campaign The cleanest billboard of the Netherlands
Advertiser Smyle
Brand Smyle

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Outdoor/Out of Home
Length
Creative Partner M...ha Sc.....er Subscribers Only
Artist Ho....ra Subscribers Only
4

McDonald’s Netherlands - Order That Scene

A fun activation from TBWA in the Netherlands that allows viewers to scan the yummy meals they see on screen and get McDonald's delivered to their door!

TitleOrder That Scene
Agency
Campaign Order That Scene
Advertiser McDonald’s
Brand McDonald’s Netherlands

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PostedMay 2023
Business SectorSubscribers Only
Media Type Digital
Length
Creative Agency T...\X Subscribers Only
Production S...io B..g B..g Subscribers Only
App Development 5....th Subscribers Only
Legal & ICT Partner Legalmatters.com
5

Tiger Beer - Brewed For Your Fire

This vibrant mix-media activation from BBH for Tiger Beer emulates the feeling of igniting your fire and passion on the dance floor!

TitleBrewed For Your Fire
Agency
Campaign Brewed For Your Fire
Advertiser Heineken
Brand Tiger Beer

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PostedJune 2023
Business SectorSubscribers Only
Media Type Television
Length
Production S...k F...s Subscribers Only
Film post-production D..O Subscribers Only
Film / Digital Production CO....AL Subscribers Only
EDITOR'S PICK
+1

Robert Capa Contemporary Photography Centre - The AI Captured Soldier

Innocean Berlin’s new campaign to promote the world’s first permanent exhibition of photography by Robert Capa gives a fresh perspective on the complexity of the human eye.

TitleThe AI Captured Soldier
Agency
Campaign Capa by AI
Advertiser Robert Capa Contemporary Photography Centre
Brand Robert Capa Contemporary Photography Centre

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
MarketSubscribers Only
Advertising Manager I...án Vi......�lgyi Subscribers Only
Advertising Manager Ga.....la C...ek Subscribers Only
Regional Chief Creative Officer G....el M...ar Subscribers Only
Executive Creative Director R....do W...f Subscribers Only
Creative Director S....ey ..i Subscribers Only
Senior Art Director S...on S...a Me....os Subscribers Only
Senior Art Director A...on He.....es Subscribers Only
Senior Copywriter N....as Mo.....ro Subscribers Only
Editor/Motion Designer C...os S...es Subscribers Only
Creative Intern R..a F....ch Subscribers Only
Chief Operating Officer (COO) Jo....an H..l Subscribers Only
Account Director ..n K...g P..k Subscribers Only
Senior Strategist O...e B...fa Subscribers Only
Regional Group Director of Media J...gen Zi....ke Subscribers Only
Media Group Director of Strategy & Business Development ..a C...i Subscribers Only
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