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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Feb 15, 2017

1

PFLAG Canada - Poster Video

A clever way to reach teens through the use of a poster video in a school bathroom.

TitlePoster Video
Agency
Campaign Raise the Pride
Advertiser PFLAG Canada
Brand PFLAG Canada

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Date of First Broadcast/Publication Subscribers Only
Media Type Digital
Length
Chief Creative Officer B...t C..i Subscribers Only
Producer M..t Ha....on Subscribers Only
Executive Creative Director R..n Sp.....cy Subscribers Only
Creative Director B....en L....ty Subscribers Only
Art Director B....en L....ty Subscribers Only
Photographer He....ta Ha.....va Subscribers Only
Creative Director Sa....go Fern........ncha Subscribers Only
Copywriter Sa....go Fern........ncha Subscribers Only
Art Director A..x N...an Subscribers Only
Creative Director P....ck S....en Subscribers Only
Programmer P....ck S....en Subscribers Only
2

GE - Talking to a Wall

This ad showcases an accelerator technology to talk through a wall to people on the other side.

TitleTalking to a Wall
Agency
Campaign Un Impossible Missions
Advertiser General Electric Company
Brand GE

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Production Company B....tt B....ed Subscribers Only
3

Hyundai - For A Better Superbowl

This Super Bowl spot utilizes drone technology and enables troops to talk to loved ones through surround screens.

TitleFor A Better Superbowl
Agency
Campaign For a Better Super Bowl
Advertiser Hyundai Motor Group
Brand Hyundai

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Production Company
Chief Creative Officer E..c Sp....er Subscribers Only
Director P...r B..g Subscribers Only
Production Company F..m .5 Subscribers Only
Group Creative Director B...ey Go....rg Subscribers Only
Group Creative Director ..b R....rn Subscribers Only
Group Creative Director J..f B...in Subscribers Only
Associate Art Director D...d M...in Subscribers Only
Copywriter N..k F...a Subscribers Only
Editor C...y P...er ... Subscribers Only
Editor ..n M...s Subscribers Only
Editor J..h Ro.....eld Subscribers Only
4

Coded Couture By Ivyrevel - Introducing the Data_Dress (1)

A dress is designed on a phone through the use of a new app technology.

TitleCoded Couture By Ivyrevel - Introducing the Data_Dress (1)
Agency
Advertiser H&M

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Production Company
5

Cochlear Australia and New Zealand - How the hearing test in disguise was made

Composers manipulate sound frequency for a film that serves as a unique hearing test.

TitleHow the hearing test in disguise was made
Agency
Campaign Hearing Test
Advertiser Cochlear Australia and New Zealand
Brand Cochlear Australia and New Zealand

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Executive Creative Director ..t W...e Subscribers Only
Group Creative Director B...n Je.....on Subscribers Only
Creative Director ..n St....ay Subscribers Only
Executive Producer T..i T...or Subscribers Only
Account Director M....na R..e Subscribers Only
Account Manager A...e Ja....on Subscribers Only
Strategic Planner L..y T..y Subscribers Only
TV Production ..n Li.....ton Subscribers Only
Digital Products Director J...e Me....fe Subscribers Only
Digital Producer B...r Pa.....on Subscribers Only
Digital Design R...o H...y Subscribers Only
Director P..e B...r Subscribers Only
Production Company Re....er Subscribers Only
Executive Producer M....el R....ie Subscribers Only
Executive Producer J..h M....ns Subscribers Only
Production Company Producer J...in H....ar Subscribers Only
Director of Photography (DOP) S...an D...io Subscribers Only
Editor P....ip H..n Subscribers Only
Sound N...e Int.......nal Subscribers Only
Production Manager E..n M....ll Subscribers Only
Sound Designer Ka....en B....ws Subscribers Only
Music Composer B...e H...d Subscribers Only
EDITOR'S PICK
+1

Love Has No Labels - Fans Of Love (160s)

The "Kiss Cam" screen technology is used to focus on diversity of love in the crowd of a football game.

TitleFans Of Love (160s)
Agency
Campaign Fans Of Love
Advertiser Ad Council
Brand Love Has No Labels

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Production Company
Colorization
Chief Creative Officer N..k ..w Subscribers Only
Advertising Manager A..a Is....on Subscribers Only
Advertising Manager L..a S....an Subscribers Only
Director F...d R..s Subscribers Only
Creative Director C...s J...im Subscribers Only
Creative Director M..e Do....ey Subscribers Only
Executive Creative Director C...s N....am Subscribers Only
Executive Creative Director E..c J...on Subscribers Only
Strategist ..y M...an Subscribers Only
Business Director S....en Be.....in Subscribers Only
Account Director S...n Z..p Subscribers Only
Executive Producer J..f S....ik Subscribers Only
Executive Producer ..t F...s Subscribers Only
Executive Producer C...y P...d Subscribers Only
Strategy Director D..e S...an Subscribers Only
Business Affairs M....sa N...i Subscribers Only
Creative Team A....to P...as Subscribers Only
Creative Team A....do A..�n Subscribers Only
Chief Marketing Officer (CMO) D...el D..z Subscribers Only
Group Strategy Director D...n V...r Subscribers Only
Executive Producer Ch.....na C...o Subscribers Only
Mixer ..b Ba.....all Subscribers Only
Mix N...n S....os Subscribers Only
Production Company Producer H...e P...o Subscribers Only
Executive Producer L...en He.....rg Subscribers Only
Editor R...rt R...g Subscribers Only
Editing Company ..t ..d ..n L...on Subscribers Only
Colorist D...en ..n ..r Cr....en Subscribers Only
Special Effects / VFX J...ph G...so Subscribers Only
Special Effects / VFX M..t D...en Subscribers Only
Production Company Producer I....ah F...es Subscribers Only
Production Company Producer W...y G....er Subscribers Only
Executive Producer S...h .i ..o Subscribers Only
Executive Producer N...y H....en Subscribers Only
Director of Photography (DOP) G....ry W...on Subscribers Only
Line Producer El.....us S...r Subscribers Only
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