DANIEL GUIU

Creative Copywriter from Spain. danielguiu.com

My story is a bit funny, some years ago, in 2017, I was working in a bank.
So, you may wonder why I am a copy now? Let me explain…one thing at a time. I used to work for a bank company in one of its most conflictive branches in the region.
After a few months working there, the branch director said to me that I was too good person for that world, I was the Gandhi of the villains it seemed to be.

However, I was good at persuading people and making them change their mind. In a 3 month time, I managed that a drug addict client start calling me sweetheart rather than mo****cker, as he used to. It wasn’t a bad start.

Everything was fine but I was missing something: creativity!!

So one day when I saw a client making an origami with a bill, I was so surprised by how amazing things can be created from the most simple thing that I decided to start a new life around creativity.

After deciding to pursue a career in copywriting, I have worked in various international agencies such as BBDO, DAVID Miami, INGO, and HeimatTbwa where I get with my team different recognitions.

Cannes.
Shortlist (Unveil the flags) - Sustainable Development Goals

Epica Awards.
Bronze (#showusequal) - Direct Marketing
Bronze (#showusequal)- Packaging Design

One Show.
Shortlist (Unveil the flags) - Design Promotional - Physical Items
Shortlist (Unveil the flags) - Direct Marketing- Guerrilla Marketing
Shortlist (Unveil the flags) - Sustainable Development Goals Pencil

ADC Germany.
Mention (Unveil the flags) - Digital Experience- Web 2.0 & Social
Mention (Unveil the flags) - SPATIAL EXPERIENCE > Guerilla-Aktion

Clio Sports.
Gold -Print/Mail (#showusequal)

ADC EUROPE.
Gold (#showusequal) - Print & Outdoor
Bronze (#showusequal) - Interactive & Mobile

New York Festival.
Silver (#showusequal) - Social Good: Brand
Bronze (#showusequal) - Package & Product design
5 shortlist (#showusequal)

Eurobest awards.
Bronze (#showusequal) - Design

ACD Germany.
Grand Prix (#showusequal)
1 Silver (#showusequal)
3 Bronzes (#showusequal)


Deutschen Digital Award.
Gold (#showusequal) -Social.