Paula  Lizarazo

Paula Lizarazo

Senior Copywriter at Draftline
Bogota, Colombia

About me

Creative. Copywriter. Visual storyteller.
Paula is a creative based in Bogotá, Colombia. Passionate about ideas of all kinds and making them a reality. A firefighter who can put out fires and light some hearts. A dreamer who knows that an idea can change the world. A writer, who believes today's world still needs stories, not just captions, and a curious soul that is always asking questions.

Passionate about art, fashion, creative writing, art direction, sustainability, cultures, and traveling.

Throughout her career as a copywriter, she's had the opportunity to work across diverse industries, from telecommunications with ETB, to beverages like Aguila, Corona, Stella Artois, Tecate, Miller Lite beers, and Pony Malta, to food brands such as Ferrero, Nutella, Tic Tac, to beauty brands such as SP PRO, Smart, Sedal, and Dove. Additionally, I've contributed to impactful social projects for organizations like Pies Descalzos, Educate a Child, and the Ministry of Education of Colombia.


Languages
  • English - Pro
  • Spanish - Native
Sector Experience

Positions

Senior Copywriter
Bogotá, Colombia
August 2022 - Present (1 year 10 months)
As the senior copywriter for the brand, my responsibility is to think, write, and develop compelling campaigns that encourage Colombians to relax with a Corona in hand.
Creative Director
Bogotá, Colombia
February 2022 - August 2022 (6 months)
I led a talented team in creating digital and 360-degree campaigns for various renowned brands, including Puntos Colombia, Nutella, Tic Tac, Ferrero, and BASF.
Senior Copywriter
Bogotá, Colombia
February 2021 - August 2022 (1 year 6 months)
I spearheaded the conceptualization and execution of campaigns for Tecate and Miller, representing both Mexican and American beer cultures.
Copywriter
Bogotá, Colombia
August 2019 - February 2021 (1 year 6 months)
I worked as a copywriter for numerous brands and projects, such as ETB, Aguilar Beer, Pony Malta, Unilever and more. Additionally, I've contributed to impactful social projects for organizations like Pies Descalzos, Educate a Child, and the Ministry of Education of Colombia.

Education

Creativity diploma

January 2019 - September 2019 (8 months)

Bachelor in marketing and advertising

January 2012 - December 2015 (3 years 11 months)

Other professional activities

PHNX 2024

Awards Jury Member

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