About me
Creative Director at Branding Agency Linnikov, leading and managing multidisciplinary teams to deliver client solutions through strategic and conceptual designs informed by key business and user needs. With over 19 years of experience in branding and designing for B2B and B2C clients in more than 60 countries worldwide, there is a deep knowledge and understanding of audience mentality and market characteristics.
Core competencies include spearheading and managing content strategy, developing internal marketing campaigns, analyzing brand tracking and market trends, enhancing the design of the Breakthrough Brands report, guiding creative teams, creating and presenting ideas, and collaborating with leadership on hiring. Also serves as a mentor and talent developer, a laureate and winner of multiple international competitions in branding and design, a judge of international competitions, and a speaker at numerous conferences, congresses, and seminars. Committed to addressing business goals and company growth with effective solutions that cut through ambiguity and drive a culture of optimism and opportunity. Proficient in Adobe Creative Suite, 3D, and other creative and business management tools and software, holding a bachelor’s degree in Brand Design and Strategy.
Skills
- 3D Design
- Ad Development
- Adobe Creative Suite
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe Professional
- Advertising
- Analysis of business problems/needs
- Analytics
- Art & Illustration
- B2B Marketing Strategy
- Brand Advertising
- Brand Architecture
- Brand Design
- Brand Essence
- Brand Identity
- Brand Leverage
- Brand Marketing
- Brand Measurement
- Brand Performance
- Brand Strategy
- Brand Strengthening
- Branding
- Branding & Identity
- Branding & Identity Marketing
- Branding Consultancy
- Branding Research
- Business Analytics
- Channel Branding
- Client Training
- Consumer Branding
- Content Development
- Cooperative Advertising
- Corporate Art
- Corporate Branding
- Corporate Development
- Creative
- Creative Briefs
- Creative Consultation
- Customer Analysis
- Data Analysis
- Data Analytics
- Design
- Design Direction
- Design Strategy
- Design-Build
- Digital Strategy
- Digital Trends
- Executive Leadership
- Global Brand Development
- Graphic Arts
- Graphic Design
- Interactive Marketing Strategy
- Leadership
- Leadership Training
- Luxury Brand Marketing
- Management
- Marketing Strategy
- Media Strategy
- Online Advertising
- Outdoor Advertising
- Package Management
- Packaging Graphics
- Print Advertising
- Product Strategy
- Project Management
- Retail Branding
- Social Advertising
- Social Media
- Social Media-Marketing
- Strategy
- Training Leadership
- Training Management
- Video Art
- Web Strategy
- Website Branding
- Creative Strategy
- Creative Direction
- Brand Development
- Art Direction
- Marketing Communications
- Marketing
- Art
- Packaging
- Creative Problem Solving
- Web Development
- Visual Identity
- Business
- Analysis
- Training
- Digital Advertising
- Presentation Development
- Branding Experience
- Advertising Strategy
- Branded Content Development
- Brand Development...
- Business-to-Business...
- executive creative direction
- ui design
- Problem solving
- brand
- Teamwork
- UX Design
- Adobe Photoshop CC
- Adobe XD
- Adobe
- Advertising design
- Digital Creative
Languages
- English - Pro
Sector Experience
Awards
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
My Work
SEE ALL WORKBurj Boutique
- BRAND:
- Burj Boutique
- AGENCY:
- Linnikov
Positions
Creative director Linnikov.agency
Dallas
United States
February 2018 - Present (6 years 4 months)
• Leading and managing multidisciplinary teams to craft solutions for clients through conceptual designs rooting in strategy and rationale derived from key business and user needs.
• Spearheading and managing content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Developing internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies. Cutting through ambiguity to inform effective solutions.
• Analyzing brand tracking, market trends, consumer need, and the competitive landscape.
• Improving the Linnikov brand through design awards, competition judging, and speaking engagements.
• Spearheading and managing content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Developing internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies. Cutting through ambiguity to inform effective solutions.
• Analyzing brand tracking, market trends, consumer need, and the competitive landscape.
• Improving the Linnikov brand through design awards, competition judging, and speaking engagements.
Burj Boutique
- BRAND:
- Burj Boutique
- AGENCY:
- Linnikov
Education
Bachelor's degree, Brand design
September 2014 - October 2016 (2 years 1 month)
The Higher School of Branding is a unique educational project for professional training of specialists in three main specialties in the branding industry:
- Brand Strategy
- Brand Design
- Brand Management
Advantages of the school:
- Relevant education with the support of the industry's top specialists.
- A master's degree diploma of the state standard and a certificate from the ABKR (Association of Branding Companies of Russia).
- A unique cross-disciplinary educational program that enhances students' competence in related specialties and teaches them to create brands in teams;
- Designing relevant cases, public defenses, real experience.
- Advanced facilities of the Institute of Business and Design, support from author's schools, business partners, sponsors;
- Availability of a remote education system.
Mission of the Higher School of Branding:
- To unite the strategic, managerial, and creative components of branding.
- To raise the level of professional education in the industry.
Trade Organizations
Real Time Academy
Club member
August 2022 - Present (1 year 10 months)
Comprised of leaders in technology, journalism, business and culture, the Real Time Academy of Short Form Arts & Sciences plays a vital role in recognizing the top content creators, influencers and organizations on social media. The Academy is responsible for shaping the criteria and rules of the Shorty Awards and for selecting winners and honorees.
The Academy of Interactive & Digital Arts
member
April 2022 - Present (2 years 2 months)
The Academy of Interactive & Visual Arts is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
Art Directors Club of Europe
Club member
February 2022 - Present (2 years 4 months)
Art Directors Club of Europe - The gateway to Europe's creative community. Education, ADCE Festival, International Design and Advertising Awards.
ADC UA
Club member
February 2022 - Present (2 years 4 months)
The ADC*UA Club is a meeting place for leading Ukrainian art directors, creative directors, and designers.
The ADC*UA Club was founded in 2009 and is a local representative of the European creators' club ADC EUROPE, showcasing the main trends and ideas of the creative community from around the world and uniting the best creative directors, designers, and art directors of Europe.
All-Ukrainian advertising coalition
Club member
January 2022 - Present (2 years 5 months)
The All-Ukrainian Advertising Coalition is the largest public association of the advertising industry in Ukraine, operating for 25 years in the country's market.
The membership of the All-Ukrainian Advertising Coalition includes over 130 collective members working in the advertising market. These are the leaders and most active players in the advertising and communication market, including top communication, media, digital, marketing, and PR agencies, media and research companies, industry public associations, industrial committees, and advertisers.
Other professional activities
Academy of Interactive & Visual Arts
Awards Jury Member
Shorty Awards
Awards Jury Member
PHNX 2024
Awards Jury Member
