| Title | Speed limit |
| Agency | EBM Quintto |
| Campaign | The Sensitive Content |
| Advertiser | Autarquia Municipal de Trânsito e Cidadania |
| Brand | Autarquia Municipal de Trânsito e Cidadania |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Government & Other Authorities |
| Story | You may have noticed that when a traffic accident occurs, a crowd of curious onlookers forms wanting to know what's going on. Humans are naturally curious beings. But how can we use this to our advantage? AMC has been trying to impact the population regarding the fatal risks of certain behaviors on the roads. With that in mind, let's combine both facts. We'll stimulate people's curiosity to raise awareness about the risks in traffic. Instagram has sensitive topics in its guidelines, covering the image every time those topics are portrayed. Let's use this to convey our message. |
| Media Type | Digital |
| Creative Director | Kendy Shirasu |
| Creative Team | Michel Barba |
| Creative Team | Victor Rocha |
| Art Director | Julio Silva |
| Copywriter | Laila Abdalla |
| Account Executive | Roberta Coutinho |
| Digital Account Executive | Matheus Falcão |
| Head of Social Media | Mariana Mota |
| Strategic Planner | Jessé Magalhães |
More Work
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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