| Title | Dinosaur: Art Director |
| Campaign |
Dinosaur
|
| Advertiser |
Redhook School
|
| Brand |
Redhook School
|
| Date of First Broadcast/Publication |
2023 / 12
|
| Business Sector | Colleges, Universities & Education Centers
|
| Story | Redhook the ad and creativity school that helps you give a refresh to your career. The campaign titled “Dinosaur” is born from a popular expression that defines professionals who do not adapt to the digital era as “advertising dinosaurs” . The print and digital ads shows humans with dinosaur heads in places that resembles to old advertising offices (very Mad Man inspired). The idea was originally conceived as a radio spot and then adapted to digital and print media. |
| Philosophy | Don't be an advertising Dinosaur, it's a expression used in Brazil, to refer a person who it's kind of stuck in time, not evolving with the new ad world, so the Redhook School it's here to help them to evolve and become update it |
| Problem | Most of the ad people are stuck, and with no wanted to evolve, so we took one of the most common phrases in Brazil agencies, and with humor call them to update themselves |
| Result | A fun ad, with a human/dinosaur style Mad Man, in his office, with no digital world surrounding him, stuck in time, point the last results of the Creative Club of São Paulo, where the Redhook School was the most school awarded. |
| Media Type |
Print
|
| Executive Creative Director |
Italo Medeiros
|
| Creative Director |
Victor Afonso
|
| Creative / Art Direction |
Julio Silva
|
| Copywriter |
Beto Almeida
|
